Chapter ATCP 144
MILK MARKETING ORDER
ATCP 144.04 Marketing board. ATCP 144.05 Applicability of order. ATCP 144.01ATCP 144.01 Definitions. As used in this chapter, unless the context requires otherwise: ATCP 144.01(1)(1) “Affected producer” means an individual, partnership, corporation or other business entity engaged in the production of milk within this state and the sale of milk to a handler or consumer. ATCP 144.01(2)(2) “District” means an area of the state, as defined in s. ATCP 144.03, from which representatives are elected to serve on the marketing board. ATCP 144.01(3)(3) “Handler” means any person engaged in the business of purchasing or receiving milk from, or selling milk on behalf of, affected producers and introducing it into channels of commerce, or in the business of processing or distributing milk of producers, or any person engaged in the business of producing milk for retail consumption in commercial quantities. ATCP 144.01(4)(4) “Marketing board” or “board” means a ch. 181, Stats., non-stock corporation consisting of affected producers elected to serve as board members and having the duties described in this order. ATCP 144.01(5)(5) “Milk” means the whole lacteal secretion obtained from dairy cows. ATCP 144.01(6)(6) “Process” or “processing” means the bottling, packaging, treating or preparation of milk for fluid consumption or the manufacturing of milk into cheese, butter, nonfat dry milk or other dairy products. ATCP 144.01(7)(7) “Producer-handler” means an affected producer who sells milk to a non-resident handler. ATCP 144.01(8)(8) “Secretary” means the secretary of the state department of agriculture, trade and consumer protection. ATCP 144.01 HistoryHistory: Cr. Register, June, 1983, No. 330, eff. 7-1-83. ATCP 144.02(1)(1) The objectives of this order are to expand and maintain domestic sales of milk and dairy products, develop new products and new markets, improve methods and practices related to marketing or processing of milk and dairy products and inform or educate consumers. ATCP 144.02(2)(2) Funds collected under this order may be used by the marketing board for any purpose to meet one or more of the objectives described in this order including advertising and promotion, market research and development, industrial research and educational programs. Funds may be used by the marketing board to jointly sponsor projects with any private or public organization to meet the objectives of this order. ATCP 144.02 HistoryHistory: Cr. Register, June, 1983, No. 330, eff. 7-1-83. ATCP 144.03(1)(1) The state shall be divided into 25 districts for purposes of electing affected producers to the marketing board. The following counties shall initially constitute the respective districts. ATCP 144.03(1)(a)(a) District 1. Ashland, Bayfield, Burnett, Douglas, Iron, Rusk, Sawyer and Washburn counties ATCP 144.03(1)(b)(b) District 2. Florence, Forest, Langlade, Marinette, Oconto and Vilas counties ATCP 144.03(1)(r)(r) District 18. Kenosha, Milwaukee, Ozaukee, Racine, Sheboygan, Washington and Waukesha counties ATCP 144.03(2)(2) The district boundaries designated in sub. (1) shall exist for at least 3 years after the effective date of the marketing order, at which time the marketing board may reapportion the districts, with the approval of the secretary, to assure fair representation to affected producers. The board may reapportion districts no more frequently than every 3 years coinciding with the anniversary of the effective date of the order. No alteration of district boundaries due to reapportionment shall have the effect of removing a marketing board member from office during the member’s term. ATCP 144.03 HistoryHistory: Cr. Register, June, 1983, No. 330, eff. 7-1-83. ATCP 144.04(1)(a)(a) A milk marketing board consisting of 25 affected producers, one from each district, is established to administer this order. Board members shall reside in the district which they are elected to represent. Board members shall be nominated and elected as prescribed in s. 96.10 (1), Stats. Notice of the secretary’s decision for issuance of this marketing order shall contain a call for nominations for election of board members to initial terms of office. Nominations shall be filed not earlier than 75 days and not later than 105 days after the date of the secretary’s call for nominations, and the election held within 60 days after approval of the marketing order by referendum. A call for nominations for subsequent election of affected producers to an expired term of office on the marketing board shall be made by the board not later than 90 days before expiration of the term, and nominations shall be filed not later than 60 days before the term of office expires. Elections to fill expired terms of office shall be held within the 60-day period preceding the expiration of the terms of office. If no nominations are made by affected producers within the times specified, the secretary or marketing board may nominate affected producers for election. ATCP 144.04(1)(b)(b) Affected producers residing in the various districts shall elect one affected producer from the district to serve on the marketing board. The nominee receiving the highest number of votes in each of the districts shall be the board member representing that district. ATCP 144.04(2)(a)(a) In the initial election of marketing board members, members elected from districts one, 4, 7, 10, 13, 16, 19, 22 and 25 shall serve a one-year term; board members elected from districts 2, 5, 8, 11, 14, 17, 20 and 23 shall serve a 2-year term; and board members elected from districts 3, 6, 9, 12, 15, 18, 21 and 24 shall serve a 3-year term. All other elections of affected producers to the marketing board shall be for 3-year terms. ATCP 144.04(2)(b)(b) Each member of the marketing board shall continue to be an affected producer during the term of office. Failure of a board member to continue as an affected producer shall create a vacancy on the marketing board. ATCP 144.04(2)(c)(c) If a vacancy occurs for any reason, the marketing board shall appoint an affected producer as a successor to fill the unexpired term. The successor shall be from the same district in which the vacancy occurs. ATCP 144.04(3)(3) Duties. The duties of the marketing board shall include the following: ATCP 144.04(3)(a)(a) To adopt by-laws consistent with the articles of incorporation, ch. 96, Stats., and this order. ATCP 144.04(3)(b)(b) To develop and maintain administrative services necessary for proper administration of this order. ATCP 144.04(3)(c)(c) To protect the confidentiality of information obtained under this order relating to the businesses of individual producers or handlers. ATCP 144.04(3)(d)(d) To develop and recommend to the secretary administrative rules related to this order. ATCP 144.04(3)(e)(e) To receive, evaluate and report to the secretary complaints of violations of this order. ATCP 144.04(3)(f)(f) To recommend to affected producers or to the secretary amendments to this order. ATCP 144.04(3)(g)(g) To develop procedures for collecting assessments to cover expenses incurred in carrying out programs and the administration of this order.
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Department of Agriculture, Trade and Consumer Protection (ATCP)
Chs. ATCP 140- ; Marketing
section
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