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AB421,7,147 84.30 (2) (dg) “Customary maintenance" means any of the following and
8similar activities when performed to maintain a sign in substantially the same form
9as when the sign became nonconforming: preparing surfaces for painting; repairing
10or replacing fasteners such as nails, screws, or bolts; replacing lighting components
11and associated fixtures; or fastening broken pieces of a sign back together with glue
12or fasteners. “Customary maintenance" does not include using different materials
13for any replacement or adding any structural elements such as posts, poles, braces
14or guy wires, crossbeams, or sign faces.
AB421,10 15Section 10 . 84.30 (2) (im) of the statutes is created to read:
AB421,7,1716 84.30 (2) (im) “Scenic byway" means a highway designated by the department
17as a scenic byway under s. 84.106.
AB421,11 18Section 11. 84.30 (2) (j) of the statutes is amended to read:
AB421,7,2419 84.30 (2) (j) “Sign" means any outdoor advertising sign, display, device, notice,
20figure, painting, drawing, message, placard, poster, billboard, or other thing, which
21is designed, intended, or used to advertise or inform, any part of the advertising or
22informative contents of which is visible from any place on the main-traveled way of
23any portion of an interstate highway or, primary highway, or state trunk highway or
24scenic byway
.
AB421,12 25Section 12. 84.30 (2) (jm) of the statutes is created to read:
AB421,8,2
184.30 (2) (jm) “State trunk highway" has the meaning given in s. 340.01 (60),
2except that it includes connecting highways.
AB421,13 3Section 13. 84.30 (3) (intro.) of the statutes is amended to read:
AB421,8,64 84.30 (3) Signs prohibited. (intro.) No sign visible from the main-traveled way
5of any interstate or, federal-aid , or state trunk highway or scenic byway may be
6erected or maintained, except the following:
AB421,14 7Section 14. 84.30 (3) (c) 2. of the statutes is amended to read:
AB421,8,138 84.30 (3) (c) 2. Signs that are not effectively shielded as to prevent beams or
9rays of light from being directed at any portion of the traveled ways of the interstate
10or, federal-aid primary, or state trunk highway or scenic byway and that are of such
11intensity or brilliance as to cause glare or to impair the vision of the driver of any
12motor vehicle, or that otherwise interfere with any driver's operation of a motor
13vehicle, are prohibited.
AB421,15 14Section 15. 84.30 (3) (e) of the statutes is amended to read:
AB421,8,1715 84.30 (3) (e) Signs to be erected in business areas subsequent to March 18, 1972
16which when erected will, but before the effective date of this paragraph .... [LRB
17inserts date], that
comply with sub. (4).
AB421,16 18Section 16 . 84.30 (3) (gm) of the statutes is created to read:
AB421,8,2119 84.30 (3) (gm) Signs that were lawfully in existence on the effective date of this
20paragraph .... [LRB inserts date], and that conform to the requirements of s. 84.30,
212017 stats.
AB421,17 22Section 17. 84.30 (3) (h) of the statutes is amended to read:
AB421,8,2523 84.30 (3) (h) Signs outside the adjacent area which are not erected with the
24purpose of their message being read from the main-traveled way of an interstate or,
25primary, or state trunk highway or scenic byway.
AB421,18
1Section 18. 84.30 (4) (intro.) of the statutes is amended to read:
AB421,9,102 84.30 (4) Sign criteria. (intro.) The department shall effectively control or
3cause to be controlled, the erection and maintenance of outdoor advertising signs,
4displays, and devices that are erected subsequent to March 18, 1972, but before the
5effective date of this subsection .... [LRB inserts date],
in all business areas.
6Whenever a bona fide county or local zoning authority has made a determination of
7customary use, as to size, lighting and spacing such determination may be accepted
8in lieu of controls by agreement in the zoned commercial and industrial areas within
9the geographical jurisdiction of such authority.
In all other business areas, the
10criteria set forth below shall apply:
AB421,19 11Section 19. 84.30 (4) (b) 1. of the statutes is amended to read:
AB421,9,1512 84.30 (4) (b) 1. Signs which contain, include, or are illuminated by any flashing,
13intermittent, or moving light or lights are prohibited, except those specified in par.
14(bm) and
those giving public service information such as time, date, temperature,
15weather, or similar information.
AB421,20 16Section 20. 84.30 (4) (b) 2. of the statutes is amended to read:
AB421,9,2217 84.30 (4) (b) 2. Signs which are not effectively shielded as to prevent beams or
18rays of light from being directed at any portion of the traveled ways of the interstate
19or, federal-aid primary, or state trunk highway or scenic byway and which are of such
20intensity or brilliance as to cause glare or to impair the vision of the driver of any
21motor vehicle, or which otherwise interfere with any driver's operation of a motor
22vehicle are prohibited.
AB421,21 23Section 21. 84.30 (4) (bm) of the statutes is repealed.
AB421,22 24Section 22. 84.30 (4) (c) 1. of the statutes is amended to read:
AB421,10,5
184.30 (4) (c) 1. On interstate and, federal-aid primary, and state trunk
2highways and scenic byways signs may not be located in such a manner as to obscure,
3or otherwise physically interfere with the effectiveness of an official traffic sign,
4signal, or device, obstruct or physically interfere with the driver's view of
5approaching, merging, or intersecting traffic.
AB421,23 6Section 23. 84.30 (4) (c) 2. of the statutes is amended to read:
AB421,10,137 84.30 (4) (c) 2. On interstate highways and, freeways on the federal-aid
8primary system, and freeways on a state trunk highway or scenic byway no 2
9structures shall be spaced less than 500 feet apart. Outside of incorporated villages
10and cities, no structure may be located adjacent to or within 500 feet of an
11interchange, intersection at grade, or safety rest area. Said 500 feet shall be
12measured along the interstate or freeway from the beginning or ending of pavement
13widening at the exit from or entrance to the main-traveled way.
AB421,24 14Section 24. 84.30 (4) (c) 3. of the statutes is amended to read:
AB421,10,1815 84.30 (4) (c) 3. On nonfreeway federal-aid primary and state trunk highways
16and scenic byways outside incorporated villages and cities, no 2 structures shall be
17spaced less than 300 feet apart. Within incorporated villages and cities, no 2
18structures shall be spaced less than 100 feet apart.
AB421,25 19Section 25. 84.30 (4m) of the statutes is created to read:
AB421,10,2320 84.30 (4m) Illumination criteria. Notwithstanding sub. (4), no sign visible
21from the main-traveled way of any interstate, federal-aid, or state trunk highway
22or scenic byway may be illuminated unless the owner of the sign has received a
23permit under sub. (10m) (b).
AB421,26 24Section 26. 84.30 (5) (bm) of the statutes is amended to read:
AB421,11,11
184.30 (5) (bm) Signs lawfully erected, but which do not conform to the
2requirements of sub. (3) (c), are declared nonconforming but are not subject to
3removal, except as otherwise provided in this paragraph. To allow such signs to exist,
4to perform customary maintenance thereon, or to change the advertising message
5thereof, does not constitute a violation of sub. (3), but to enlarge, replace, or relocate
6such signs, or to erect additional signs, shall constitute a violation subjecting the sign
7to removal without compensation, unless upon completion of such work all signs
8upon the property conform to the requirements of sub. (3). The owner of any sign
9declared nonconforming under this paragraph shall maintain a record of all work
10performed on the sign, including a photograph of each item of work performed, and
11provide a report to the department of the work performed.
AB421,27 12Section 27. 84.30 (5) (br) of the statutes is repealed.
AB421,28 13Section 28. 84.30 (9g) of the statutes is created to read:
AB421,11,1614 84.30 (9g) Sign database. (a) The department shall develop and maintain a
15sign database containing information collected under sub. (9r) and all of the
16following information with respect to each sign:
AB421,11,1717 1. The name and address of the owner.
AB421,11,1818 2. The name and address of the installer.
AB421,11,1919 3. The name and address of the owner of the parcel on which the sign is located.
AB421,11,2120 4. The name and address of any occupant of the parcel on which the sign is
21located.
AB421,11,2222 5. Zoning and land use status of the parcel on which the sign is located.
AB421,11,2423 6. If commercial or industrial activity occurs on the parcel on which the sign
24is located, a description of the activity.
AB421,11,2525 7. Any other information required by the department.
AB421,12,3
1(b) An owner of a sign shall provide all of the information required under par.
2(a) 1. to 7. to the department and shall update the information whenever the
3information in the database is no longer accurate.
AB421,29 4Section 29. 84.30 (9r) of the statutes is created to read:
AB421,12,85 84.30 (9r) Biennial survey. (a) No later than 2 years after the effective date
6of this paragraph .... [LRB inserts date], and biennially thereafter, the department
7shall conduct a survey of all signs. The survey shall include all of the following for
8each sign:
AB421,12,99 1. A photograph of each side.
AB421,12,1010 2. Approximate measurement of the length and height.
AB421,12,1111 3. An assessment of the sign's structural type.
AB421,12,1312 4. Approximate measurement of the distance from the sign to the center line
13of the adjacent highway and to the nearest sign.
AB421,12,1614 (b) If the department learns at a time other than during a biennial survey of
15a sign that information under par. (a) has changed, the department may update the
16record for the sign.
AB421,12,1917 (c) Notwithstanding par. (a), if the department determines that there is no
18reasonable likelihood that information under par. (a) has changed, the department
19may determine not to survey a sign during a biennial survey.
AB421,30 20Section 30. 84.30 (10) (a) of the statutes is amended to read:
AB421,13,221 84.30 (10) (a) On or after January 1, 1972, no person shall engage or continue
22to engage in the business of outdoor advertising in areas subject to this section
23without first obtaining a license therefor from the department. The department
24shall establish by rule the
fee for the issuance or renewal of a license or for the

1renewal thereof shall be $250 payable in advance
. Each license shall remain in force
2until the next succeeding December 31 and may be renewed annually.
AB421,31 3Section 31. 84.30 (10m) (title) of the statutes is repealed and recreated to read:
AB421,13,44 84.30 (10m) (title) Permit requirements.
AB421,32 5Section 32. 84.30 (10m) of the statutes is renumbered 84.30 (10m) (a) and
6amended to read:
AB421,13,137 84.30 (10m) (a) The department may shall promulgate a rule requiring persons
8specified in the rule to pay annual permit fees for signs. The rule shall specify that
9no permit fee may be charged for an off-premises advertising sign that is owned by
10a nonprofit organization. If the department establishes an annual permit fee under
11this subsection, failure
Failure to pay the a fee within 2 months after the date on
12which payment is due is evidence that the sign has been abandoned for the purposes
13of s. Trans 201.10 (2) (f), Wis. Adm. Code.
AB421,33 14Section 33. 84.30 (10m) (b) of the statutes is created to read:
AB421,13,1915 84.30 (10m) (b) Upon application, the department shall issue a permit to a sign
16owner for the illumination of a sign visible from the main-traveled way of an
17interstate, federal-aid, or state trunk highway or scenic byway if the illumination
18of the sign complies with sub. (4) and rules promulgated by the department under
19sub. (14) (c).
AB421,34 20Section 34. 84.30 (10s) of the statutes is created to read:
AB421,13,2321 84.30 (10s) Determination of fees. The department shall set the fees under
22subs. (10) (a) and (10m) (a) so as to recover the department's approximate cost of
23administering s. 84.30.
AB421,35 24Section 35. 84.30 (14) of the statutes is renumbered 84.30 (14) (a) and
25amended to read:
AB421,14,2
184.30 (14) (a) The department may promulgate rules deemed necessary to
2implement and enforce this section.
AB421,14,5 3(b) The department shall promulgate rules to restrict the erection and
4maintenance of signs as to their lighting, size, number, and spacing when such signs
5are visible from the highway but outside the adjacent area.
AB421,14,8 6(d) The department shall by rule establish a priority system for the removal or
7relocation of all signs not specified in sub. (5) (d) which fail to conform to the
8requirements of sub. (5).
AB421,36 9Section 36. 84.30 (14) (c) of the statutes is created to read:
AB421,14,1110 84.30 (14) (c) The department shall promulgate rules establishing size, height,
11setback, brightness, and hours of operation standards for signs that are illuminated.
AB421,37 12Section 37. 84.305 of the statutes is repealed.
AB421,38 13Section 38. 227.43 (1) (bg) of the statutes is amended to read:
AB421,14,2014 227.43 (1) (bg) Assign a hearing examiner to preside over any hearing or review
15under ss. 84.30 (18), 84.305, 84.31 (6) (a), 85.013 (1), 86.073 (3), 86.16 (5), 86.195 (9)
16(b), 86.32 (1), 101.935 (2) (b), 101.951 (7) (a) and (b), 114.134 (4) (b), 114.135 (9),
17114.20 (19), 175.05 (4) (b), 194.145 (1), 194.46, 218.0114 (7) (d) and (12) (b), 218.0116
18(2), (4), (7) (a), (8) (a) and (10), 218.0131 (3), 218.11 (7) (a) and (b), 218.22 (4) (a) and
19(b), 218.32 (4) (a) and (b), 218.41 (4), 218.51 (5) (a) and (b), 341.09 (2m) (d), 342.26,
20343.69, 348.105 (5) (h), and 348.25 (9).
AB421,39 21Section 39 . 289.33 (3) (d) of the statutes is amended to read:
AB421,15,1422 289.33 (3) (d) “Local approval" includes any requirement for a permit, license,
23authorization, approval, variance or exception or any restriction, condition of
24approval or other restriction, regulation, requirement or prohibition imposed by a
25charter ordinance, general ordinance, zoning ordinance, resolution or regulation by

1a town, city, village, county or special purpose district, including without limitation
2because of enumeration any ordinance, resolution or regulation adopted under s.
391.73, 2007 stats., s. 59.03 (2), 59.11 (5), 59.42 (1), 59.48, 59.51 (1) and (2), 59.52 (2),
4(5), (6), (7), (8), (9), (11), (12), (13), (15), (16), (17), (18), (19), (20), (21), (22), (23), (24),
5(25), (26) and (27), 59.53 (1), (2), (3), (4), (5), (7), (8), (9), (11), (12), (13), (14), (15), (19),
6(20) and (23), 59.535 (2), (3) and (4), 59.54 (1), (2), (3), (4), (4m), (5), (6), (7), (8), (10),
7(11), (12), (16), (17), (18), (19), (20), (21), (22), (23), (24), (25) and (26), 59.55 (3), (4),
8(5) and (6), 59.56 (1), (2), (4), (5), (6), (7), (9), (10), (11), (12), (12m), (13) and (16), 59.57
9(1), 59.58 (1) and (5), 59.62, 59.69, 59.692, 59.693, 59.696, 59.697, 59.698, 59.70 (1),
10(2), (3), (5), (7), (8), (9), (10), (11), (21), (22) and (23), 59.79 (1), (2), (3), (5), (7), (8), and
11(10), 59.792 (2) and (3), 59.80, 59.82, 60.10, 60.22, 60.23, 60.54, 60.77, 61.34, 61.35,
1261.351, 61.353, 61.354, 62.11, 62.23, 62.231, 62.233, 62.234, 66.0101, 66.0415, 87.30,
13196.58, 200.11 (8), 236.45, 281.43 or 349.16, subch. VIII of ch. 60, or subch. III of ch.
1491.
AB421,40 15Section 40. Initial applicability.
AB421,15,1716 (1) The treatment of s. 84.30 (2) (dg) and (5) (bm) first applies to work performed
17on a sign on the effective date of this subsection.
AB421,41 18Section 41 . Effective dates. This act takes effect on the day after publication,
19except as follows:
AB421,15,2220 (1) The treatment of ss. 20.395 (9) (aq) and 84.30 (10) (a) and (10s) and the
21renumbering and amendment of s. 84.30 (10m) take effect on the first day of the 13th
22month beginning after publication.
AB421,15,2323 (End)
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