AB421,7,5
184.30
(2) (a) “Adjacent area" means an area which is adjacent to and within 660
2feet of the nearest edge of the right-of-way of any interstate
or, primary
, or state
3trunk highway
or, the Great River Road
, or a scenic byway, which 660 feet distance
4shall be measured horizontally along a line normal or perpendicular to the center
5line of the highway.
AB421,9
6Section
9. 84.30 (2) (dg) of the statutes is created to read:
AB421,7,147
84.30
(2) (dg) “Customary maintenance" means any of the following and
8similar activities when performed to maintain a sign in substantially the same form
9as when the sign became nonconforming: preparing surfaces for painting; repairing
10or replacing fasteners such as nails, screws, or bolts; replacing lighting components
11and associated fixtures; or fastening broken pieces of a sign back together with glue
12or fasteners. “Customary maintenance" does not include using different materials
13for any replacement or adding any structural elements such as posts, poles, braces
14or guy wires, crossbeams, or sign faces.
AB421,10
15Section 10
. 84.30 (2) (im) of the statutes is created to read:
AB421,7,1716
84.30
(2) (im) “Scenic byway" means a highway designated by the department
17as a scenic byway under s. 84.106.
AB421,11
18Section
11. 84.30 (2) (j) of the statutes is amended to read:
AB421,7,2419
84.30
(2) (j) “Sign" means any outdoor advertising sign, display, device, notice,
20figure, painting, drawing, message, placard, poster, billboard, or other thing, which
21is designed, intended, or used to advertise or inform, any part of the advertising or
22informative contents of which is visible from any place on the main-traveled way of
23any portion of an interstate highway
or, primary highway
, or state trunk highway or
24scenic byway.
AB421,12
25Section
12. 84.30 (2) (jm) of the statutes is created to read:
AB421,8,2
184.30
(2) (jm) “State trunk highway" has the meaning given in s. 340.01 (60),
2except that it includes connecting highways.
AB421,13
3Section
13. 84.30 (3) (intro.) of the statutes is amended to read:
AB421,8,64
84.30
(3) Signs prohibited. (intro.) No sign visible from the main-traveled way
5of any interstate
or, federal-aid
, or state trunk highway
or scenic byway may be
6erected or maintained, except the following:
AB421,14
7Section
14. 84.30 (3) (c) 2. of the statutes is amended to read:
AB421,8,138
84.30
(3) (c) 2. Signs that are not effectively shielded as to prevent beams or
9rays of light from being directed at any portion of the traveled ways of the interstate
10or, federal-aid primary
, or state trunk highway
or scenic byway and that are of such
11intensity or brilliance as to cause glare or to impair the vision of the driver of any
12motor vehicle, or that otherwise interfere with any driver's operation of a motor
13vehicle, are prohibited.
AB421,15
14Section
15. 84.30 (3) (e) of the statutes is amended to read:
AB421,8,1715
84.30
(3) (e) Signs
to be erected in business areas subsequent to March 18, 1972
16which when erected will, but before the effective date of this paragraph .... [LRB
17inserts date], that comply with sub. (4).
AB421,16
18Section 16
. 84.30 (3) (gm) of the statutes is created to read:
AB421,8,2119
84.30
(3) (gm) Signs that were lawfully in existence on the effective date of this
20paragraph .... [LRB inserts date], and that conform to the requirements of s. 84.30,
212017 stats.
AB421,17
22Section
17. 84.30 (3) (h) of the statutes is amended to read:
AB421,8,2523
84.30
(3) (h) Signs outside the adjacent area which are not erected with the
24purpose of their message being read from the main-traveled way of an interstate
or, 25primary
, or state trunk highway
or scenic byway.
AB421,18
1Section
18. 84.30 (4) (intro.) of the statutes is amended to read:
AB421,9,102
84.30
(4) Sign criteria. (intro.) The department shall effectively control or
3cause to be controlled, the erection and maintenance of outdoor advertising signs,
4displays
, and devices that are erected subsequent to March 18, 1972
, but before the
5effective date of this subsection .... [LRB inserts date], in all business areas.
6Whenever a bona fide county or local zoning authority has made a determination of
7customary use, as to size, lighting and spacing such determination may be accepted
8in lieu of controls by agreement in the zoned commercial and industrial areas within
9the geographical jurisdiction of such authority. In
all other business areas, the
10criteria set forth below shall apply:
AB421,19
11Section
19. 84.30 (4) (b) 1. of the statutes is amended to read:
AB421,9,1512
84.30
(4) (b) 1. Signs which contain, include, or are illuminated by any flashing,
13intermittent, or moving light or lights are prohibited, except
those specified in par.
14(bm) and those giving public service information such as time, date, temperature,
15weather, or similar information.
AB421,20
16Section
20. 84.30 (4) (b) 2. of the statutes is amended to read:
AB421,9,2217
84.30
(4) (b) 2. Signs which are not effectively shielded as to prevent beams or
18rays of light from being directed at any portion of the traveled ways of the interstate
19or, federal-aid primary
, or state trunk highway
or scenic byway and which are of such
20intensity or brilliance as to cause glare or to impair the vision of the driver of any
21motor vehicle, or which otherwise interfere with any driver's operation of a motor
22vehicle are prohibited.
AB421,21
23Section
21. 84.30 (4) (bm) of the statutes is repealed.
AB421,22
24Section
22. 84.30 (4) (c) 1. of the statutes is amended to read:
AB421,10,5
184.30
(4) (c) 1. On interstate
and, federal-aid primary
, and state trunk 2highways
and scenic byways signs may not be located in such a manner as to obscure,
3or otherwise physically interfere with the effectiveness of an official traffic sign,
4signal, or device, obstruct or physically interfere with the driver's view of
5approaching, merging, or intersecting traffic.
AB421,23
6Section
23. 84.30 (4) (c) 2. of the statutes is amended to read:
AB421,10,137
84.30
(4) (c) 2. On interstate highways
and, freeways on the federal-aid
8primary system
, and freeways on a state trunk highway or scenic byway no 2
9structures shall be spaced less than 500 feet apart. Outside of incorporated villages
10and cities, no structure may be located adjacent to or within 500 feet of an
11interchange, intersection at grade, or safety rest area. Said 500 feet shall be
12measured along the interstate or freeway from the beginning or ending of pavement
13widening at the exit from or entrance to the main-traveled way.
AB421,24
14Section
24. 84.30 (4) (c) 3. of the statutes is amended to read:
AB421,10,1815
84.30
(4) (c) 3. On nonfreeway federal-aid primary
and state trunk highways
16and scenic byways outside incorporated villages and cities, no 2 structures shall be
17spaced less than 300 feet apart. Within incorporated villages and cities, no 2
18structures shall be spaced less than 100 feet apart.
AB421,25
19Section
25. 84.30 (4m) of the statutes is created to read:
AB421,10,2320
84.30
(4m) Illumination criteria. Notwithstanding sub. (4), no sign visible
21from the main-traveled way of any interstate, federal-aid, or state trunk highway
22or scenic byway may be illuminated unless the owner of the sign has received a
23permit under sub. (10m) (b).
AB421,26
24Section
26. 84.30 (5) (bm) of the statutes is amended to read:
AB421,11,11
184.30
(5) (bm) Signs lawfully erected, but which do not conform to the
2requirements of sub. (3) (c), are declared nonconforming but are not subject to
3removal, except as otherwise provided in this paragraph. To allow such signs to exist,
4to perform customary maintenance thereon
, or to change the advertising message
5thereof, does not constitute a violation of sub. (3), but to enlarge, replace
, or relocate
6such signs, or to erect additional signs, shall constitute a violation subjecting the sign
7to removal without compensation, unless upon completion of such work all signs
8upon the property conform to the requirements of sub. (3).
The owner of any sign
9declared nonconforming under this paragraph shall maintain a record of all work
10performed on the sign, including a photograph of each item of work performed, and
11provide a report to the department of the work performed.
AB421,27
12Section
27. 84.30 (5) (br) of the statutes is repealed.
AB421,28
13Section
28. 84.30 (9g) of the statutes is created to read:
AB421,11,1614
84.30
(9g) Sign database. (a) The department shall develop and maintain a
15sign database containing information collected under sub. (9r) and all of the
16following information with respect to each sign:
AB421,11,1717
1. The name and address of the owner.
AB421,11,1818
2. The name and address of the installer.
AB421,11,1919
3. The name and address of the owner of the parcel on which the sign is located.
AB421,11,2120
4. The name and address of any occupant of the parcel on which the sign is
21located.
AB421,11,2222
5. Zoning and land use status of the parcel on which the sign is located.
AB421,11,2423
6. If commercial or industrial activity occurs on the parcel on which the sign
24is located, a description of the activity.
AB421,11,2525
7. Any other information required by the department.
AB421,12,3
1(b) An owner of a sign shall provide all of the information required under par.
2(a) 1. to 7. to the department and shall update the information whenever the
3information in the database is no longer accurate.
AB421,29
4Section
29. 84.30 (9r) of the statutes is created to read:
AB421,12,85
84.30
(9r) Biennial survey. (a) No later than 2 years after the effective date
6of this paragraph .... [LRB inserts date], and biennially thereafter, the department
7shall conduct a survey of all signs. The survey shall include all of the following for
8each sign:
AB421,12,99
1. A photograph of each side.
AB421,12,1010
2. Approximate measurement of the length and height.
AB421,12,1111
3. An assessment of the sign's structural type.
AB421,12,1312
4. Approximate measurement of the distance from the sign to the center line
13of the adjacent highway and to the nearest sign.
AB421,12,1614
(b) If the department learns at a time other than during a biennial survey of
15a sign that information under par. (a) has changed, the department may update the
16record for the sign.
AB421,12,1917
(c) Notwithstanding par. (a), if the department determines that there is no
18reasonable likelihood that information under par. (a) has changed, the department
19may determine not to survey a sign during a biennial survey.
AB421,30
20Section
30. 84.30 (10) (a) of the statutes is amended to read:
AB421,13,221
84.30
(10) (a) On or after January 1, 1972, no person shall engage or continue
22to engage in the business of outdoor advertising in areas subject to this section
23without first obtaining a license therefor from the department. The
department
24shall establish by rule the fee for the issuance
or renewal of a license
or for the
1renewal thereof shall be $250 payable in advance. Each license shall remain in force
2until the next succeeding December 31 and may be renewed annually.
AB421,31
3Section
31. 84.30 (10m) (title) of the statutes is repealed and recreated to read:
AB421,13,44
84.30
(10m) (title)
Permit requirements.
AB421,32
5Section
32. 84.30 (10m) of the statutes is renumbered 84.30 (10m) (a) and
6amended to read:
AB421,13,137
84.30
(10m) (a) The department
may shall promulgate a rule requiring persons
8specified in the rule to pay annual permit fees for signs. The rule shall specify that
9no permit fee may be charged for an off-premises advertising sign that is owned by
10a nonprofit organization.
If the department establishes an annual permit fee under
11this subsection, failure Failure to pay
the a fee within 2 months after the date on
12which payment is due is evidence that the sign has been abandoned for the purposes
13of s. Trans 201.10 (2) (f), Wis. Adm. Code.
AB421,33
14Section
33. 84.30 (10m) (b) of the statutes is created to read:
AB421,13,1915
84.30
(10m) (b) Upon application, the department shall issue a permit to a sign
16owner for the illumination of a sign visible from the main-traveled way of an
17interstate, federal-aid, or state trunk highway or scenic byway if the illumination
18of the sign complies with sub. (4) and rules promulgated by the department under
19sub. (14) (c).
AB421,34
20Section
34. 84.30 (10s) of the statutes is created to read:
AB421,13,2321
84.30
(10s) Determination of fees. The department shall set the fees under
22subs. (10) (a) and (10m) (a) so as to recover the department's approximate cost of
23administering s. 84.30.
AB421,35
24Section
35. 84.30 (14) of the statutes is renumbered 84.30 (14) (a) and
25amended to read:
AB421,14,2
184.30
(14) (a) The department may promulgate rules deemed necessary to
2implement and enforce this section.
AB421,14,5
3(b) The department shall promulgate rules to restrict the erection and
4maintenance of signs as to their lighting, size, number
, and spacing when such signs
5are visible from the highway but outside the adjacent area.
AB421,14,8
6(d) The department shall by rule establish a priority system for the removal or
7relocation of all signs not specified in sub. (5) (d) which fail to conform to the
8requirements of sub. (5).
AB421,36
9Section
36. 84.30 (14) (c) of the statutes is created to read:
AB421,14,1110
84.30
(14) (c) The department shall promulgate rules establishing size, height,
11setback, brightness, and hours of operation standards for signs that are illuminated.
AB421,37
12Section
37. 84.305 of the statutes is repealed.
AB421,38
13Section
38. 227.43 (1) (bg) of the statutes is amended to read:
AB421,14,2014
227.43
(1) (bg) Assign a hearing examiner to preside over any hearing or review
15under ss. 84.30 (18),
84.305, 84.31 (6) (a), 85.013 (1), 86.073 (3), 86.16 (5), 86.195 (9)
16(b), 86.32 (1), 101.935 (2) (b), 101.951 (7) (a) and (b), 114.134 (4) (b), 114.135 (9),
17114.20 (19), 175.05 (4) (b), 194.145 (1), 194.46, 218.0114 (7) (d) and (12) (b), 218.0116
18(2), (4), (7) (a), (8) (a) and (10), 218.0131 (3), 218.11 (7) (a) and (b), 218.22 (4) (a) and
19(b), 218.32 (4) (a) and (b), 218.41 (4), 218.51 (5) (a) and (b), 341.09 (2m) (d), 342.26,
20343.69, 348.105 (5) (h), and 348.25 (9).
AB421,39
21Section 39
. 289.33 (3) (d) of the statutes is amended to read:
AB421,15,1422
289.33
(3) (d) “Local approval" includes any requirement for a permit, license,
23authorization, approval, variance or exception or any restriction, condition of
24approval or other restriction, regulation, requirement or prohibition imposed by a
25charter ordinance, general ordinance, zoning ordinance, resolution or regulation by
1a town, city, village, county or special purpose district, including without limitation
2because of enumeration any ordinance, resolution or regulation adopted under s.
391.73, 2007 stats., s. 59.03 (2), 59.11 (5), 59.42 (1), 59.48, 59.51 (1) and (2), 59.52 (2),
4(5), (6), (7), (8), (9), (11), (12), (13), (15), (16), (17), (18), (19), (20), (21), (22), (23), (24),
5(25), (26) and (27), 59.53 (1), (2), (3), (4), (5), (7), (8), (9), (11), (12), (13), (14), (15), (19),
6(20) and (23), 59.535 (2), (3) and (4), 59.54 (1), (2), (3), (4), (4m), (5), (6), (7), (8), (10),
7(11), (12), (16), (17), (18), (19), (20), (21), (22), (23), (24), (25) and (26), 59.55 (3), (4),
8(5) and (6), 59.56 (1), (2), (4), (5), (6), (7), (9), (10), (11), (12), (12m), (13) and (16), 59.57
9(1), 59.58 (1) and (5), 59.62, 59.69, 59.692, 59.693, 59.696, 59.697, 59.698, 59.70 (1),
10(2), (3), (5), (7), (8), (9), (10), (11), (21),
(22) and (23), 59.79 (1), (2), (3), (5), (7), (8), and
11(10), 59.792 (2) and (3), 59.80, 59.82, 60.10, 60.22, 60.23, 60.54, 60.77, 61.34, 61.35,
1261.351, 61.353, 61.354, 62.11, 62.23, 62.231, 62.233, 62.234, 66.0101, 66.0415, 87.30,
13196.58, 200.11 (8), 236.45, 281.43 or 349.16, subch. VIII of ch. 60, or subch. III of ch.
1491.
AB421,40
15Section
40.
Initial applicability.
AB421,15,1716
(1) The treatment of s. 84.30 (2) (dg) and (5) (bm) first applies to work performed
17on a sign on the effective date of this subsection.
AB421,41
18Section 41
.
Effective dates. This act takes effect on the day after publication,
19except as follows:
AB421,15,2220
(1)
The treatment of ss. 20.395 (9) (aq) and 84.30 (10) (a) and (10s) and the
21renumbering and amendment of s. 84.30 (10m) take effect on the first day of the 13th
22month beginning after publication.