APPENDIX 2M - PERSONAL LINES INSURANCE COURSE REQUIREMENTS
SECTION A
I. Principles of Insurance –– 1 Hour
A. Definition of risk
B. Risk management
C. Insurable and noninsurable risk
D. Pooling concept––law of large numbers
E. Types of insurance companies
F. Reinsurance
II. General Wisconsin Insurance Laws –– 4 Hours
A. Duties and powers of Insurance Commissioner––
statutory and rule–making
B. Knowledge of administrative action process, including
hearings and penalties
C. Purpose of licensing, including procedures and who
must be licensed
D. Record keeping and changes in agent status, including
change of name or address
E. Agent license expiration, revocation, suspension, and
limitation
F. General regulations regarding misrepresentation,
knowledge of acts of agent, rebating
G. Regulation of specific insurance contract changes
regarding cancellation, nonrenewal, notice of proof of
loss, and payment of claims
H. Unfair claims methods and practices––timely payment
of claims
I. Fair rating practices
J. Home and telephone solicitation requirements
K.
Section
628.32, Wis. Stat., written disclosure of fees
other than commissions
L. Controlled business
M. Proper exchange of business
N. Unfair marketing practices
1. Misrepresentation
2. Unfair inducement
3. Unfair discrimination
4. Extra charges
5. Influencing employers
6. Unfair use of official position
7. Returning indicia of agency
8. Churning
9. Twisting
10. Restraint of competition
11. Unfair restriction of contracting parties choice of
insurer
O. Insurance contracts in Wisconsin
III. Ethics –– 3 Hours
A. Fiduciary duties, and responsibilities
B. Conflict of interest
C. Ethical marketing practices, including fair and ethical
treatment of policyholders
D. Appropriate claims practices
E. Suitability of product to client
F. Social responsibility of insurance agent
G. Agent/company relationships
H. Maintaining appropriate insurance expertise
SECTION B
IV. Terms, Concepts and Policies –– 10 Hours
A. Insurance terms and related concepts
1. Insurance
2. Risks
3. Peril (causes of loss)
a. Specified (named) perils
(1) Standard fire
(2) Extended coverage
(3) Broad form
b. Open perils (all physical loss)
4. Hazards
5. Loss
a. Direct
b. Indirect
6. Accident
7. Occurrence
8. Indemnity
9. Insurable interest
10. Actual cash value
11. Deductible
12. Limits of liability
13. Replacement cost
14. Negligence
a. Contributory
b. Comparative
15. Proximate cause
16. Warranties
17. Representations
18. Concealment
19. Liability
20. Bodily injury liability
21. Property damage liability
22. Personal injury liability
23. Incidental contracts
24. Binders
25. Coinsurance
26. Pair and set clause
27. Extensions of coverage
28. Additional coverages
29. Cancellation
