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Register December 2004 No. 588
Chapter ATCP 83
These are sample label statements which would be acceptable for fluid milk under the rule, provided all other requirements of the rule are met. The use of equivalent words or phrases is not prohibited. Note that rBGH and rBST are considered to be equivalent, interchangeable terms. For dairy products other than fluid milk, the statement “from cows not treated with rBST" should be altered to read “made with milk from cows not treated with rBST."
For non-label claims, such as those made in advertising and point-of-purchase displays, all qualifying statements must be at least as clear and conspicuous as the primary statement. All qualifying statements must be placed directly in conjunction with the primary statement.
Published under s. 35.93, Stats. Updated on the first day of each month. Entire code is always current. The Register date on each page is the date the chapter was last published.