SB268-SA2,89,2320 5. To transport intoxicating liquor between the production premises and any
21depot, warehouse, or full-service retail outlet maintained by the manufacturer or
22rectifier or other premises for which the manufacturer or rectifier holds a permit
23under this chapter.
SB268-SA2,26fp 24Section 26fp. 125.52 (2) of the statutes is amended to read:
SB268-SA2,90,6
1125.52 (2) Limited manufacturer's permit. The department division shall issue
2a limited manufacturer's permit which authorizes the use or sale of the intoxicating
3liquor produced only if it is rendered unfit for use as a beverage and is used or sold
4for use as fuel. The department division shall notify the department of natural
5resources of the name and address of any person to whom a limited manufacturer's
6permit is issued.
SB268-SA2,26fq 7Section 26fq. 125.52 (4) and (5) of the statutes are created to read:
SB268-SA2,90,138 125.52 (4) Retail sales; full-service retail outlets. (a) 1. Notwithstanding
9ss. 125.04 (9) and 125.09 (1), a manufacturer or rectifier may make retail sales, on
10the manufacturing or rectifying premises, of intoxicating liquor that has been
11manufactured or rectified by the manufacturer or rectifier on the manufacturing or
12rectifying premises or on other premises of the manufacturer or rectifier, for
13on-premises or off-premises consumption.
SB268-SA2,90,1814 2. Notwithstanding ss. 125.04 (9) and 125.09 (1), if a manufacturer or rectifier
15produced, on all manufacturing or rectifying premises operated by the manufacturer
16or rectifier in this state, a cumulative total of at least 1,500 liters of intoxicating
17liquor in any one of the 3 preceding calendar years, the manufacturer or rectifier may
18engage in full-service retail sales on the manufacturing or rectifying premises.
SB268-SA2,91,419 (b) Notwithstanding ss. 125.04 (9) and 125.09 (1), and subject to pars. (d) and
20(g), if a manufacturer or rectifier produced, on all manufacturing or rectifying
21premises operated by the manufacturer or rectifier in this state, a cumulative total
22of at least 1,500 liters of intoxicating liquor in any one of the 3 preceding calendar
23years, the manufacturer or rectifier may engage in full-service retail sales at off-site
24locations identified in the manufacturer's or rectifier's permit. Subject to pars. (f)
25and (g), the number of retail sales locations a manufacturer or rectifier is allowed in

1addition to the manufacturing or rectifying premises is determined by the
2cumulative volume of intoxicating liquor the manufacturer or rectifier produced on
3all manufacturing or rectifying premises operated by the manufacturer or rectifier
4in this state in any one of the 3 preceding calendar years, as follows:
SB268-SA2,91,75 1. If the manufacturer's or rectifier's cumulative volume in a year was at least
61,500 liters of intoxicating liquor but less than 5,000 liters of intoxicating liquor, the
7manufacturer or rectifier may establish one full-service retail outlet.
SB268-SA2,91,108 2. If the manufacturer's or rectifier's cumulative volume in a year was at least
95,000 liters of intoxicating liquor but less than 35,000 liters of intoxicating liquor, the
10manufacturer or rectifier may establish not more than 2 full-service retail outlets.
SB268-SA2,91,1311 3. If the manufacturer's or rectifier's cumulative volume in a year was at least
1235,000 liters of intoxicating liquor, the manufacturer or rectifier may establish not
13more than 3 full-service retail outlets.
SB268-SA2,91,2114 (c) 1. Except as provided in subd. 2. and par. (f), a manufacturer or rectifier may
15make full-service retail sales of alcohol beverages on the manufacturing or rectifying
16premises and at any of its full-service retail outlets only if the alcohol beverages were
17purchased by the manufacturer or rectifier from a wholesaler holding a permit under
18s. 125.28 or 125.54, from a brewer authorized to make sales to retailers under s.
19125.29 (3m), from a brewpub authorized to make sales to retailers under s. 125.295
20(1) (g), or from a permittee under s. 125.30 authorized to make sales to retailers under
21s. 125.30 (4).
SB268-SA2,91,2522 2. A manufacturer or rectifier is not required to purchase from another
23permittee intoxicating liquor produced by the manufacturer or rectifier that the
24manufacturer or rectifier sells at retail on the manufacturing or rectifying premises
25or at a full-service retail outlet of the manufacturer or rectifier.
SB268-SA2,92,4
13. Subject to subd. 2. and par. (f), a manufacturer or rectifier engaged in
2full-service retail sales on manufacturing or rectifying premises or at a full-service
3retail outlet of the manufacturer or rectifier is subject to ss. 125.33 (9) and 125.69 (6)
4to the same extent as if the manufacturer or rectifier were a retail licensee.
SB268-SA2,92,85 (d) 1. A manufacturer or rectifier may not commence sales of alcohol beverages
6at a full-service retail outlet unless, prior to commencing such sales, the
7manufacturer or rectifier receives approval from the municipality in which the
8full-service retail outlet is located and from the division as provided in par. (g).
SB268-SA2,92,169 2. Subject to par. (f), a municipality may limit the scope of alcohol beverages
10offered for sale at a full-service retail outlet only with respect to alcohol beverages
11that are not of the same type as those produced by the person holding the
12manufacturer's or rectifier's permit. A municipality may not limit the sale, at a
13full-service retail outlet, of alcohol beverages produced by the person holding the
14manufacturer's or rectifier's permit. If a municipality limits the scope of alcohol
15beverages offered for sale, the provision of taste samples is limited to those alcohol
16beverages authorized to be sold.
SB268-SA2,92,2117 3. Except as provided in subd. 2., a municipality's approval under subd. 1. shall
18be based on the same standards and criteria that the municipality has established
19by ordinance for the evaluation and approval of retail license applications. A
20municipality may not impose any requirement or restriction in connection with the
21approval under subd. 1. that the municipality does not impose on retail licensees.
SB268-SA2,92,2322 (e) 1. A manufacturer or rectifier may operate a restaurant at any full-service
23retail outlet under this subsection and on the manufacturing or rectifying premises.
SB268-SA2,93,324 2. If the manufacturer or rectifier operates a restaurant as provided in subd.
251. and is authorized under this subsection to make retail sales of wine at the

1restaurant, the manufacturer or rectifier may make retail sales of wine in an opened
2original bottle, in a quantity not to exceed one bottle, for consumption both at the
3restaurant and away from the restaurant if all of the following apply:
SB268-SA2,93,44 a. The purchaser of the wine orders food to be consumed at the restaurant.
SB268-SA2,93,65 b. The manufacturer or rectifier provides a dated receipt that identifies the
6purchase of the food and the bottle of wine.
SB268-SA2,93,137 c. Prior to the opened, partially consumed bottle of wine being taken away from
8the restaurant, the manufacturer or rectifier securely reinserts the cork into the
9bottle to the point where the top of the cork is even with the top of the bottle, or
10securely reattaches the original cap to the bottle, and the cork is reinserted or the cap
11is reattached at a time other than during the hours in which the manufacturer or
12rectifier is prohibited under sub. (5) (b) from making retail sales for off-premises
13consumption.
SB268-SA2,93,2414 (f) 1. If a manufacturer or rectifier may establish one or more full-service retail
15outlets under pars. (b) and (g) and the manufacturer or rectifier also holds a brewer's
16permit or winery permit or both and, as such, may establish full-service retail outlets
17under s. 125.29 (7) (b) and (g) or 125.53 (3) (b) and (g), the aggregate number of
18full-service retail outlets that may be established is the maximum number
19authorized under par. (b), under s. 125.29 (7) (b), or under s. 125.53 (3) (b), whichever
20is greatest, but not exceeding 3 full-service retail outlets. Under these
21circumstances, each authorized full-service retail outlet shall serve as the
22full-service retail outlet associated with each applicable permit, regardless of
23whether the permittee would otherwise be entitled to fewer full-service retail outlets
24when calculated under par. (b) or s. 125.29 (7) (b) or 125.53 (3) (b).
SB268-SA2,94,9
12. If a manufacturer or rectifier may engage in full-service retail sales on the
2manufacturing or rectifying premises as provided in par. (a) 2. and the manufacturer
3or rectifier also holds a brewer's permit or winery permit or both, the manufacturer
4or rectifier may make retail sales on the manufacturing or rectifying premises of
5fermented malt beverages produced under its brewer's permit or wine produced
6under its winery permit without first purchasing the fermented malt beverages or
7wine from a wholesaler holding a permit under s. 125.28 or 125.54 or receiving the
8fermented malt beverages under authorization of s. 125.29 (3m) (b), 125.295 (1) (g),
9or 125.30 (4).
SB268-SA2,94,1410 3. If a person holds more than one manufacturer's permit or rectifier's permit
11under this section, or more than one combination permit authorized under s. 125.55
12(1), the retail sales authority under this subsection for manufacturing or rectifying
13premises applies with respect to each permit, but the limit on full-service retail
14outlets is an aggregate maximum, regardless of the number of permits held.
SB268-SA2,94,1815 (g) 1. An application for a manufacturer's or rectifier's permit, including an
16application for an amendment to the manufacturer's or rectifier's permit, shall
17specify each full-service retail outlet of the manufacturer or rectifier and
18particularly describe the premises of the full-service retail outlet.
SB268-SA2,95,219 2. The division shall establish a process for approval of a manufacturer's or
20rectifier's full-service retail outlet and for revocation of this approval. The division
21shall approve a manufacturer's or rectifier's full-service retail outlet, and may not
22revoke this approval, unless the manufacturer or rectifier has violated a provision
23of this chapter related to full-service retail outlets. The division's failure to approve,
24or revocation of approval of, a full-service retail outlet described in a manufacturer's
25or rectifier's application or permit does not affect any other full-service retail outlet

1or the manufacturing or rectifying premises as described in the application or
2permit.
SB268-SA2,95,63 3. If the division approves a full-service retail outlet, the manufacturer's or
4rectifier's permit, as initially issued or as amended, shall particularly describe the
5premises constituting the full-service retail outlet, which shall be considered part
6of the premises under the manufacturer's or rectifier's permit.
SB268-SA2,95,97 4. If the division approves a full-service retail outlet, the agent appointed
8under s. 125.04 (6) for the manufacturer's or rectifier's permit shall also serve as the
9agent for the full-service retail outlet.
SB268-SA2,95,1410 5. Section 125.04 (12) (a) does not apply to a manufacturer's or rectifier's
11full-service retail outlet. Upon notice to the division, a manufacturer or rectifier may
12relocate any full-service retail outlet to a new location within this state once per
13calendar year, except that one full-service retail outlet of a manufacturer or rectifier
14may be relocated without limitation on frequency in each calendar year.