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SB268-SA2,86,76 125.51 (5) (b) 4. The department division may not issue a permit under this
7paragraph to any county or municipality or officer or employee thereof.
SB268-SA2,26fh 8Section 26fh. 125.51 (5) (c) 1. of the statutes is amended to read:
SB268-SA2,87,29 125.51 (5) (c) 1. The department division may issue a “Class B" permit to any
10person who holds a valid certificate issued under s. 73.03 (50) and who is qualified
11under s. 125.04 (5) authorizing the sale of intoxicating liquor for consumption on any
12vessel having a regular place of mooring located in any waters of this state as defined
13under s. 29.001 (45) and (63) if the vessel either serves food and has an approved
14passenger capacity of not less than 40 individuals and the sale of intoxicating liquor
15and fermented malt beverages on the vessel accounts for less than 50 percent of the
16gross receipts of all of the food and beverages served on the vessel or if the vessel has
17an approved passenger capacity of at least 100 individuals and the sale of
18intoxicating liquor and fermented malt beverages on the vessel accounts for less than
1950 percent of the gross receipts of the vessel. The department division may issue the
20permit only if the vessel leaves its place of mooring while the sale of intoxicating
21liquor is taking place and if the vessel fulfills the requirement under par. (c) 1m. A
22permit issued under this subdivision also authorizes the permittee to store
23intoxicating liquor purchased for sale on the vessel on premises owned or leased by
24the permittee and located near the vessel's regular place of mooring. The permittee
25shall describe on the permit application under s. 125.04 (3) (a) 3. the premises where

1the intoxicating liquor will be stored. The premises shall be open to inspection by the
2department division upon request.
SB268-SA2,26fi 3Section 26fi. 125.51 (5) (d) 2. of the statutes is amended to read:
SB268-SA2,87,114 125.51 (5) (d) 2. Upon application, the department division shall issue a
5“Class B" permit to a tribe that holds a valid certificate issued under s. 73.03 (50) and
6that is qualified under s. 125.04 (5) and (6). The permit authorizes the retail sale of
7intoxicating liquor for consumption on the premises where sold by the glass and not
8in the original package or container. The permit also authorizes the sale of
9intoxicating liquor in the original package or container, in multiples not to exceed 4
10liters at any one time, to be consumed off the premises where sold, except that wine
11is not subject to the 4-liter limitation.
SB268-SA2,26fj 12Section 26fj. 125.51 (5) (f) 2. and 5. of the statutes are amended to read:
SB268-SA2,87,2313 125.51 (5) (f) 2. The department division may issue “Class B" permits for
14locations within racetrack grounds to any person that holds a valid certificate issued
15under s. 73.03 (50), that is qualified under s. 125.04 (5) and (6), and that is the owner
16or operator of the racetrack grounds or is designated by the owner or operator of the
17racetrack grounds to operate premises located within the racetrack grounds. Subject
18to subd. 4., the permit authorizes the retail sale of intoxicating liquor, by the glass
19and not in the original package or container, on the premises covered by the permit,
20for consumption anywhere within the racetrack grounds. If the
department division
21issues more than one permit under this paragraph for the same racetrack grounds,
22no part of the premises covered by a permit under this paragraph may overlap with
23premises covered by any other permit issued under this paragraph.
SB268-SA2,87,2524 5. The department division shall establish a fee for a permit issued under this
25paragraph in the amount of 50 percent of the fee for a permit issued under par. (a).
SB268-SA2,26fk
1Section 26fk. 125.52 (1) (a) of the statutes is amended to read:
SB268-SA2,88,62 125.52 (1) (a) The department division shall issue manufacturers' and
3rectifiers' permits which authorize the manufacture or rectification, respectively, of
4intoxicating liquor on the premises covered by the permit. A person holding a
5manufacturer's or rectifier's permit may manufacture and bottle wine, pursuant to
6the terms of the permit, without procuring a winery permit.
SB268-SA2,26fm 7Section 26fm. 125.52 (1) (b) 1. of the statutes is renumbered 125.52 (1) (b)
8(intro.) and amended to read:
SB268-SA2,88,109 125.52 (1) (b) (intro.) A manufacturer's or rectifier's permit entitles authorizes
10the permittee to engage in any of the following activities:
SB268-SA2,88,12 111. To sell intoxicating liquor in original unopened packages or containers to
12wholesalers holding a permit under s. 125.54,.
SB268-SA2,88,17 132. To sell or transfer, in bulk or in any state of packaging, intoxicating liquor
14to wineries holding a permit under s. 125.53, and to other manufacturers and
15rectifiers holding a permit under this section, from the premises described in the
16permit. Except as provided in subd. 2., no sales may be made for consumption on the
17premises of the permittee.
SB268-SA2,26fn 18Section 26fn. 125.52 (1) (b) 2. of the statutes is renumbered 125.52 (1) (b) 6.
19and amended to read:
SB268-SA2,89,1120 125.52 (1) (b) 6. Notwithstanding s. 125.09 (1), a manufacturer's or rectifier's
21permit authorizes the retail sale of intoxicating liquor that is manufactured or
22rectified on the premises, for consumption on or off the premises. A manufacturer's
23or rectifier's permit also authorizes the provision of
To provide taste samples, free of
24charge and in an amount not exceeding a total of 1.5 fluid ounces to any one person,
25of intoxicating liquor that is manufactured or rectified on the premises, for

1consumption on the premises. The department may prescribe additional regulations
2for the sale of intoxicating liquor under this subdivision, if the additional regulations
3do not conflict with the requirements applicable to holders of “Class B" licenses.
4Notwithstanding any other provision of this chapter, the authorization under this
5subdivision applies with respect to a person who holds any permit under this section,
6a winery permit under s. 125.53, and either a “Class A" license or a “Class B" license
7issued under s. 125.51 (3) (am), all issued for the same premises or portions of the
8same premises
, on the manufacturer's or rectifier's premises or at the
9manufacturer's or rectifier's full-service retail outlet if the taste samples are of
10alcohol beverages the manufacturer or rectifier is authorized to sell under sub. (4)
11(c), or as authorized under s. 125.69 (9)
.
SB268-SA2,26fo 12Section 26fo. 125.52 (1) (b) 3., 4. and 5. of the statutes are created to read:
SB268-SA2,89,1613 125.52 (1) (b) 3. To transfer intoxicating liquor to, or receive intoxicating liquor
14from, another manufacturer or rectifier holding a permit under this section or a
15winery holding a permit under s. 125.53, in bulk or in any state of packaging, for
16purposes of further manufacturing, bottling, or storage.
SB268-SA2,89,1917 4. To sell, ship, transport, and deliver intoxicating liquor, in bulk or in any state
18of packaging, that has been manufactured by the manufacturer or rectifier to
19another manufacture or rectifier holding a permit under this section.
SB268-SA2,89,2320 5. To transport intoxicating liquor between the production premises and any
21depot, warehouse, or full-service retail outlet maintained by the manufacturer or
22rectifier or other premises for which the manufacturer or rectifier holds a permit
23under this chapter.
SB268-SA2,26fp 24Section 26fp. 125.52 (2) of the statutes is amended to read:
SB268-SA2,90,6
1125.52 (2) Limited manufacturer's permit. The department division shall issue
2a limited manufacturer's permit which authorizes the use or sale of the intoxicating
3liquor produced only if it is rendered unfit for use as a beverage and is used or sold
4for use as fuel. The department division shall notify the department of natural
5resources of the name and address of any person to whom a limited manufacturer's
6permit is issued.
SB268-SA2,26fq 7Section 26fq. 125.52 (4) and (5) of the statutes are created to read:
SB268-SA2,90,138 125.52 (4) Retail sales; full-service retail outlets. (a) 1. Notwithstanding
9ss. 125.04 (9) and 125.09 (1), a manufacturer or rectifier may make retail sales, on
10the manufacturing or rectifying premises, of intoxicating liquor that has been
11manufactured or rectified by the manufacturer or rectifier on the manufacturing or
12rectifying premises or on other premises of the manufacturer or rectifier, for
13on-premises or off-premises consumption.
SB268-SA2,90,1814 2. Notwithstanding ss. 125.04 (9) and 125.09 (1), if a manufacturer or rectifier
15produced, on all manufacturing or rectifying premises operated by the manufacturer
16or rectifier in this state, a cumulative total of at least 1,500 liters of intoxicating
17liquor in any one of the 3 preceding calendar years, the manufacturer or rectifier may
18engage in full-service retail sales on the manufacturing or rectifying premises.
SB268-SA2,91,419 (b) Notwithstanding ss. 125.04 (9) and 125.09 (1), and subject to pars. (d) and
20(g), if a manufacturer or rectifier produced, on all manufacturing or rectifying
21premises operated by the manufacturer or rectifier in this state, a cumulative total
22of at least 1,500 liters of intoxicating liquor in any one of the 3 preceding calendar
23years, the manufacturer or rectifier may engage in full-service retail sales at off-site
24locations identified in the manufacturer's or rectifier's permit. Subject to pars. (f)
25and (g), the number of retail sales locations a manufacturer or rectifier is allowed in

1addition to the manufacturing or rectifying premises is determined by the
2cumulative volume of intoxicating liquor the manufacturer or rectifier produced on
3all manufacturing or rectifying premises operated by the manufacturer or rectifier
4in this state in any one of the 3 preceding calendar years, as follows:
SB268-SA2,91,75 1. If the manufacturer's or rectifier's cumulative volume in a year was at least
61,500 liters of intoxicating liquor but less than 5,000 liters of intoxicating liquor, the
7manufacturer or rectifier may establish one full-service retail outlet.
SB268-SA2,91,108 2. If the manufacturer's or rectifier's cumulative volume in a year was at least
95,000 liters of intoxicating liquor but less than 35,000 liters of intoxicating liquor, the
10manufacturer or rectifier may establish not more than 2 full-service retail outlets.
SB268-SA2,91,1311 3. If the manufacturer's or rectifier's cumulative volume in a year was at least
1235,000 liters of intoxicating liquor, the manufacturer or rectifier may establish not
13more than 3 full-service retail outlets.
SB268-SA2,91,2114 (c) 1. Except as provided in subd. 2. and par. (f), a manufacturer or rectifier may
15make full-service retail sales of alcohol beverages on the manufacturing or rectifying
16premises and at any of its full-service retail outlets only if the alcohol beverages were
17purchased by the manufacturer or rectifier from a wholesaler holding a permit under
18s. 125.28 or 125.54, from a brewer authorized to make sales to retailers under s.
19125.29 (3m), from a brewpub authorized to make sales to retailers under s. 125.295
20(1) (g), or from a permittee under s. 125.30 authorized to make sales to retailers under
21s. 125.30 (4).
SB268-SA2,91,2522 2. A manufacturer or rectifier is not required to purchase from another
23permittee intoxicating liquor produced by the manufacturer or rectifier that the
24manufacturer or rectifier sells at retail on the manufacturing or rectifying premises
25or at a full-service retail outlet of the manufacturer or rectifier.
SB268-SA2,92,4
13. Subject to subd. 2. and par. (f), a manufacturer or rectifier engaged in
2full-service retail sales on manufacturing or rectifying premises or at a full-service
3retail outlet of the manufacturer or rectifier is subject to ss. 125.33 (9) and 125.69 (6)
4to the same extent as if the manufacturer or rectifier were a retail licensee.
SB268-SA2,92,85 (d) 1. A manufacturer or rectifier may not commence sales of alcohol beverages
6at a full-service retail outlet unless, prior to commencing such sales, the
7manufacturer or rectifier receives approval from the municipality in which the
8full-service retail outlet is located and from the division as provided in par. (g).
SB268-SA2,92,169 2. Subject to par. (f), a municipality may limit the scope of alcohol beverages
10offered for sale at a full-service retail outlet only with respect to alcohol beverages
11that are not of the same type as those produced by the person holding the
12manufacturer's or rectifier's permit. A municipality may not limit the sale, at a
13full-service retail outlet, of alcohol beverages produced by the person holding the
14manufacturer's or rectifier's permit. If a municipality limits the scope of alcohol
15beverages offered for sale, the provision of taste samples is limited to those alcohol
16beverages authorized to be sold.
SB268-SA2,92,2117 3. Except as provided in subd. 2., a municipality's approval under subd. 1. shall
18be based on the same standards and criteria that the municipality has established
19by ordinance for the evaluation and approval of retail license applications. A
20municipality may not impose any requirement or restriction in connection with the
21approval under subd. 1. that the municipality does not impose on retail licensees.
SB268-SA2,92,2322 (e) 1. A manufacturer or rectifier may operate a restaurant at any full-service
23retail outlet under this subsection and on the manufacturing or rectifying premises.
SB268-SA2,93,324 2. If the manufacturer or rectifier operates a restaurant as provided in subd.
251. and is authorized under this subsection to make retail sales of wine at the

1restaurant, the manufacturer or rectifier may make retail sales of wine in an opened
2original bottle, in a quantity not to exceed one bottle, for consumption both at the
3restaurant and away from the restaurant if all of the following apply:
SB268-SA2,93,44 a. The purchaser of the wine orders food to be consumed at the restaurant.
SB268-SA2,93,65 b. The manufacturer or rectifier provides a dated receipt that identifies the
6purchase of the food and the bottle of wine.
SB268-SA2,93,137 c. Prior to the opened, partially consumed bottle of wine being taken away from
8the restaurant, the manufacturer or rectifier securely reinserts the cork into the
9bottle to the point where the top of the cork is even with the top of the bottle, or
10securely reattaches the original cap to the bottle, and the cork is reinserted or the cap
11is reattached at a time other than during the hours in which the manufacturer or
12rectifier is prohibited under sub. (5) (b) from making retail sales for off-premises
13consumption.
SB268-SA2,93,2414 (f) 1. If a manufacturer or rectifier may establish one or more full-service retail
15outlets under pars. (b) and (g) and the manufacturer or rectifier also holds a brewer's
16permit or winery permit or both and, as such, may establish full-service retail outlets
17under s. 125.29 (7) (b) and (g) or 125.53 (3) (b) and (g), the aggregate number of
18full-service retail outlets that may be established is the maximum number
19authorized under par. (b), under s. 125.29 (7) (b), or under s. 125.53 (3) (b), whichever
20is greatest, but not exceeding 3 full-service retail outlets. Under these
21circumstances, each authorized full-service retail outlet shall serve as the
22full-service retail outlet associated with each applicable permit, regardless of
23whether the permittee would otherwise be entitled to fewer full-service retail outlets
24when calculated under par. (b) or s. 125.29 (7) (b) or 125.53 (3) (b).
SB268-SA2,94,9
12. If a manufacturer or rectifier may engage in full-service retail sales on the
2manufacturing or rectifying premises as provided in par. (a) 2. and the manufacturer
3or rectifier also holds a brewer's permit or winery permit or both, the manufacturer
4or rectifier may make retail sales on the manufacturing or rectifying premises of
5fermented malt beverages produced under its brewer's permit or wine produced
6under its winery permit without first purchasing the fermented malt beverages or
7wine from a wholesaler holding a permit under s. 125.28 or 125.54 or receiving the
8fermented malt beverages under authorization of s. 125.29 (3m) (b), 125.295 (1) (g),
9or 125.30 (4).
SB268-SA2,94,1410 3. If a person holds more than one manufacturer's permit or rectifier's permit
11under this section, or more than one combination permit authorized under s. 125.55
12(1), the retail sales authority under this subsection for manufacturing or rectifying
13premises applies with respect to each permit, but the limit on full-service retail
14outlets is an aggregate maximum, regardless of the number of permits held.
SB268-SA2,94,1815 (g) 1. An application for a manufacturer's or rectifier's permit, including an
16application for an amendment to the manufacturer's or rectifier's permit, shall
17specify each full-service retail outlet of the manufacturer or rectifier and
18particularly describe the premises of the full-service retail outlet.
SB268-SA2,95,219 2. The division shall establish a process for approval of a manufacturer's or
20rectifier's full-service retail outlet and for revocation of this approval. The division
21shall approve a manufacturer's or rectifier's full-service retail outlet, and may not
22revoke this approval, unless the manufacturer or rectifier has violated a provision
23of this chapter related to full-service retail outlets. The division's failure to approve,
24or revocation of approval of, a full-service retail outlet described in a manufacturer's
25or rectifier's application or permit does not affect any other full-service retail outlet

1or the manufacturing or rectifying premises as described in the application or
2permit.
SB268-SA2,95,63 3. If the division approves a full-service retail outlet, the manufacturer's or
4rectifier's permit, as initially issued or as amended, shall particularly describe the
5premises constituting the full-service retail outlet, which shall be considered part
6of the premises under the manufacturer's or rectifier's permit.
SB268-SA2,95,97 4. If the division approves a full-service retail outlet, the agent appointed
8under s. 125.04 (6) for the manufacturer's or rectifier's permit shall also serve as the
9agent for the full-service retail outlet.
SB268-SA2,95,1410 5. Section 125.04 (12) (a) does not apply to a manufacturer's or rectifier's
11full-service retail outlet. Upon notice to the division, a manufacturer or rectifier may
12relocate any full-service retail outlet to a new location within this state once per
13calendar year, except that one full-service retail outlet of a manufacturer or rectifier
14may be relocated without limitation on frequency in each calendar year.
SB268-SA2,95,20 15(5) Closing hours. (a) On a manufacturer's or rectifier's premises, no person
16may sell alcohol beverages at retail for on-premises consumption, provide taste
17samples of alcohol beverages, or consume alcohol beverages during the closing hours
18applicable to a Class “B" licensee under s. 125.32 (3) (a). A full-service retail outlet
19under sub. (4) shall be subject to the same closing hours applicable to a Class “B"
20licensee under s. 125.32 (3) (a).
SB268-SA2,95,2521 (b) On a manufacturer's or rectifier's premises and at a full-service retail
22outlet, no person may sell alcohol beverages at retail for off-premises consumption
23during the hours in which a Class “B” licensee in the municipality where the
24manufacturing or rectifying premises or retail outlet is located may not make retail
25sales under s. 125.32 (3) (am) and (d).
SB268-SA2,96,3
1(c) No member of the public or invited guests may be present on a
2manufacturer's or rectifier's premises during the closing hours applicable to a Class
3“B" licensee under s. 125.32 (3) (a).
SB268-SA2,96,64 (d) Activities authorized under a manufacturer's or rectifier's permit related
5to the production, shipment, transportation, or delivery of alcohol beverages may
6occur at any time.
SB268-SA2,26fr 7Section 26fr. 125.52 (7) of the statutes is repealed.
SB268-SA2,26fs 8Section 26fs. 125.53 (1) of the statutes is renumbered 125.53 (1) (a) (intro.)
9and amended to read:
SB268-SA2,96,1210 125.53 (1) (a) (intro.) The department division shall issue only to a
11manufacturing winery in this state that holds a valid certificate issued under s. 73.03
12(50) a winery permit authorizing the permittee to engage in the following activities:
SB268-SA2,96,15 131. The manufacture and bottling of wine on the premises covered by the permit
14for sale, in original unopened packages or containers, to wholesalers holding a
15permit under s. 125.54. A winery permit also authorizes the permittee to, on
SB268-SA2,96,21 162. On the winery premises and without obtaining a rectifier's permit, possess
17possessing intoxicating liquor and mix or blend mixing or blending intoxicating
18liquor to produce wine sold to wholesalers holding a permit under s. 125.54. A winery
19holding a permit under this section may offer on the premises
, manufacturers or
20rectifiers holding a permit under s. 125.52, and wineries holding a permit under this
21section.
SB268-SA2,97,7 227. The provision of free taste samples of wine manufactured on the premises
23to persons who have attained the legal drinking age. A permittee under this section
24may also have either one “Class A" license or one “Class B" license, but not both. The
25“Class A" license or “Class B" license may either be issued for the winery premises

1or for real estate owned or leased by the winery. If a “Class A" or “Class B" liquor
2license has also been issued to the winery, the winery may provide wine
3manufactured, mixed, or blended on the winery premises directly to the “Class A" or
4“Class B" premises and may offer the taste samples on the “Class A" or “Class B"
5premises
on the winery premises or at the winery's full-service retail outlet if the
6taste samples are of alcohol beverages the winery is authorized to sell under sub. (3)
7(c), or as authorized under s. 125.69 (9)
.
SB268-SA2,97,11 8(b) A winery holding a permit under this section may also make retail sales of
9wine,
and provide taste samples of wine, on county or district fair fairgrounds as
10provided in s. 125.51 (10), but this wine sold at retail or provided as taste samples
11shall be purchased from a wholesaler holding a permit under s. 125.54.
SB268-SA2,26ft 12Section 26ft. 125.53 (1) (a) 3., 4., 5. and 6. of the statutes are created to read:
SB268-SA2,97,1513 125.53 (1) (a) 3. The sale or transfer, in bulk or in any state of packaging, of wine
14to wineries holding a permit under this section and to manufacturers and rectifiers
15holding a permit under s. 125.52, from the winery premises.
SB268-SA2,97,1916 4. The sale, shipment, transportation, and delivery of wine, in bulk or in any
17state of packaging, that has been manufactured by the winery to another winery
18holding a permit under this section or a manufacturer or rectifier holding a permit
19under s. 125.52.
SB268-SA2,97,2320 5. The receipt of intoxicating liquor from another winery holding a permit
21under this section or a manufacturer or rectifier holding a permit under s. 125.52,
22in bulk or in any state of packaging, for purposes of further manufacturing, bottling,
23or storage.
SB268-SA2,98,3
16. The transportation of wine between the winery premises and any depot,
2warehouse, or full-service retail outlet maintained by the winery or other premises
3for which the winery holds a permit under this chapter.
SB268-SA2,26fu 4Section 26fu. 125.53 (3) and (4) of the statutes are created to read:
SB268-SA2,98,85 125.53 (3) (a) 1. Notwithstanding ss. 125.04 (9) and 125.09 (1), and subject to
6subd. 3., a winery may make retail sales, on the winery premises, of wine that has
7been manufactured or bottled by the winery on the winery premises or on other
8premises of the winery, for on-premises or off-premises consumption.
SB268-SA2,98,139 2. Notwithstanding ss. 125.04 (9) and 125.09 (1), and subject to subd. 3., if a
10winery manufactured or bottled, on all winery premises operated by the winery in
11this state, a cumulative total of at least 1,000 gallons of wine in any one of the 3
12preceding calendar years, the winery may engage in full-service retail sales on the
13winery premises.
SB268-SA2,98,1814 3. If a winery held a “Class B” license immediately preceding the effective date
15of this subdivision .... [LRB inserts date], for a location other than the winery
16premises, that location shall be considered the winery premises for purposes of the
17retail sales authorization under subds. 1. and 2. and that location shall be in addition
18to any retail sales locations authorized under par. (b).
SB268-SA2,99,219 (b) Notwithstanding ss. 125.04 (9) and 125.09 (1), and subject to pars. (d) and
20(g), if a winery manufactured or bottled, on all winery premises operated by the
21winery in this state, a cumulative total of at least 1,000 gallons of wine in any one
22of the 3 preceding calendar years, the winery may engage in full-service retail sales
23at off-site locations identified in the winery permit. Subject to pars. (f) and (g), the
24number of retail sales locations a winery is allowed in addition to the winery
25premises is determined by the cumulative volume of wine the winery manufactured

1or bottled on all winery premises operated by the winery in this state in any one of
2the 3 preceding calendar years, as follows:
SB268-SA2,99,53 1. If the winery's cumulative volume in a year was at least 1,000 gallons of wine
4but less than 5,000 gallons of wine, the winery may establish one full-service retail
5outlet.
SB268-SA2,99,86 2. If the winery's cumulative volume in a year was at least 5,000 gallons of wine
7but less than 25,000 gallons of wine, the winery may establish not more than 2
8full-service retail outlets.
SB268-SA2,99,109 3. If the winery's cumulative volume in a year was at least 25,000 gallons of
10wine, the winery may establish not more than 3 full-service retail outlets.
SB268-SA2,99,1711 (c) 1. Except as provided in subd. 2. and par. (f), a winery may make full-service
12retail sales of alcohol beverages on the winery premises and at any of its full-service
13retail outlets only if the alcohol beverages were purchased by the winery from a
14wholesaler holding a permit under s. 125.28 or 125.54, from a brewer authorized to
15make sales to retailers under s. 125.29 (3m), from a brewpub authorized to make
16sales to retailers under s. 125.295 (1) (g), or from a permittee under s. 125.30
17authorized to make sales to retailers under s. 125.30 (4).
SB268-SA2,99,2018 2. A winery is not required to purchase from another permittee wine
19manufactured or bottled by the winery that the winery sells at retail on the winery
20premises or at a full-service retail outlet of the winery.
SB268-SA2,99,2321 3. Subject to subd. 2. and par. (f), a winery engaged in full-service retail sales
22on winery premises or at a full-service retail outlet of the winery is subject to ss.
23125.33 (9) and 125.69 (6) to the same extent as if the winery were a retail licensee.
SB268-SA2,99,2524 (d) 1. A winery may not commence sales of alcohol beverages at a full-service
25retail outlet unless, prior to commencing such sales, the winery receives approval

1from the municipality in which the full-service retail outlet is located and from the
2division as provided in par. (g).
SB268-SA2,100,93 2. Subject to par. (f), a municipality may limit the scope of alcohol beverages
4offered for sale at a full-service retail outlet only with respect to alcohol beverages
5that are not of the same type as those produced by the person holding the winery
6permit. A municipality may not limit the sale, at a full-service retail outlet, of
7alcohol beverages produced by the person holding the winery permit. If a
8municipality limits the scope of alcohol beverages offered for sale, the provision of
9taste samples is limited to those alcohol beverages authorized to be sold.
SB268-SA2,100,1410 3. Except as provided in subd. 2., a municipality's approval under subd. 1. shall
11be based on the same standards and criteria that the municipality has established
12by ordinance for the evaluation and approval of retail license applications. A
13municipality may not impose any requirement or restriction in connection with the
14approval under subd. 1. that the municipality does not impose on retail licensees.
SB268-SA2,100,1615 (e) 1. A winery may operate a restaurant at any full-service retail outlet under
16this subsection and on the winery premises.
SB268-SA2,100,2017 2. If the winery operates a restaurant as provided in subd. 1., the winery may
18make retail sales of wine in an opened original bottle, in a quantity not to exceed one
19bottle, for consumption both at the restaurant and away from the restaurant if all
20of the following apply:
SB268-SA2,100,2121 a. The purchaser of the wine orders food to be consumed at the restaurant.
SB268-SA2,100,2322 b. The winery provides a dated receipt that identifies the purchase of the food
23and the bottle of wine.
SB268-SA2,101,424 c. Prior to the opened, partially consumed bottle of wine being taken away from
25the restaurant, the winery securely reinserts the cork into the bottle to the point

1where the top of the cork is even with the top of the bottle, or securely reattaches the
2original cap to the bottle, and the cork is reinserted or the cap is reattached at a time
3other than during the hours in which the winery is prohibited under sub. (4) (b) from
4making retail sales for off-premises consumption.
SB268-SA2,101,155 (f) 1. If a winery may establish one or more full-service retail outlets under
6pars. (b) and (g) and the winery also holds a manufacturer's or rectifier's permit or
7brewer's permit or both and, as such, may establish full-service retail outlets under
8s. 125.29 (7) (b) and (g) or 125.52 (4) (b) and (g), the aggregate number of full-service
9retail outlets that may be established is the maximum number authorized under par.
10(b), under s. 125.29 (7) (b), or under s. 125.52 (4) (b), whichever is greatest, but not
11exceeding 3 full-service retail outlets. Under these circumstances, each authorized
12full-service retail outlet shall serve as the full-service retail outlet associated with
13each applicable permit, regardless of whether the permittee would otherwise be
14entitled to fewer full-service retail outlets when calculated under par. (b) or s. 125.29
15(7) (b) or 125.52 (4) (b).
SB268-SA2,101,2416 2. If a winery may engage in full-service retail sales on the winery premises
17as provided in par. (a) 2. and the winery also holds a brewer's permit or
18manufacturer's or rectifier's permit or both, the winery may make retail sales on the
19winery premises of fermented malt beverages produced under its brewer's permit or
20intoxicating liquor produced under its manufacturer's or rectifier's permit without
21first purchasing the fermented malt beverages or intoxicating liquor from a
22wholesaler holding a permit under s. 125.28 or 125.54 or receiving the fermented
23malt beverages under authorization of s. 125.29 (3m) (b), 125.295 (1) (g), or 125.30
24(4).
SB268-SA2,102,4
13. If a person holds more than one winery permit under this section, the retail
2sales authority under this subsection for winery premises applies with respect to
3each winery permit, but the limit on full-service retail outlets is an aggregate
4maximum, regardless of the number of winery permits held.
SB268-SA2,102,75 (g) 1. An application for a winery permit, including an application for an
6amendment to the winery permit, shall specify each full-service retail outlet of the
7winery and particularly describe the premises of the full-service retail outlet.
SB268-SA2,102,148 2. The division shall establish a process for approval of a winery's full-service
9retail outlet and for revocation of this approval. The division shall approve a winery's
10full-service retail outlet, and may not revoke this approval, unless the winery has
11violated a provision of this chapter related to full-service retail outlets. The
12division's failure to approve, or revocation of approval of, a full-service retail outlet
13described in a winery's application or permit does not affect any other full-service
14retail outlet or the winery premises as described in the application or permit.
SB268-SA2,102,1815 3. If the division approves a full-service retail outlet, the winery permit, as
16initially issued or as amended, shall particularly describe the premises constituting
17the full-service retail outlet, which shall be considered part of the premises under
18the winery permit.
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