Chapter Ins 25

Ins 25.30(1)(a)1. 1. The licensee has provided to the consumer an initial notice as required under s. Ins 25.10.

Ins 25.30(1)(a)2. 2. The licensee has provided to the consumer an opt out notice as required in s. Ins 25.17.

Ins 25.30(1)(a)3. 3. The licensee has given the consumer a reasonable opportunity, before it discloses the information to the nonaffiliated third party, to opt out of the disclosure.

Ins 25.30(1)(a)4. 4. The consumer does not opt out.

Ins 25.30(1)(b) (b) Opt out definition. Opt out means a direction by the consumer that the licensee not disclose nonpublic personal financial information about that consumer to a nonaffiliated third party, other than as permitted by ss. Ins 25.50, 25.55, and 25.60.

Ins 25.30(1)(c) (c) Examples of reasonable opportunity to opt out. A licensee provides a consumer with a reasonable opportunity to opt out if it does any of the following:

Ins 25.30(1)(c)1. 1. ‘By mail.’ The licensee mails the notices required in par. (a) to the consumer and allows the consumer to opt out by mailing a form, calling a toll-free telephone number or any other reasonable means within thirty days from the date the licensee mailed the notices.

Ins 25.30(1)(c)2. 2. ‘By electronic means.’ A customer purchases an insurance service or product from a licensee and agrees to receive the notices required in par. (a) electronically, and the licensee allows the customer to opt out by any reasonable means within 30 days after the date that the customer acknowledges receipt of the notices in conjunction the transaction.

Ins 25.30(1)(c)3. 3. ‘Isolated transaction with consumer.’ For an isolated transaction such as providing the consumer with an insurance quote, a licensee provides the consumer with a reasonable opportunity to opt out if the licensee provides the notices required in par. (a) at the time of the transaction and requests that the consumer decide, as a necessary part of the transaction, whether to opt out before completing the transaction.

Ins 25.30(2) (2) Application of opt out to all consumers and all nonpublic personal financial information.

Ins 25.30(2)(a) (a) A licensee shall comply with this section, regardless of whether the licensee and the consumer have established a customer relationship.

Ins 25.30(2)(b) (b) Unless a licensee complies with this section, the licensee may not, except as permitted in ss. Ins 25.50, 25.55, and 25.60, directly or through any affiliate, disclose any nonpublic personal financial information about a consumer that the licensee has collected, regardless of whether the licensee collected it before or after receiving the direction to opt out from the consumer.

Ins 25.30(3) (3) Partial opt out. A licensee may allow a consumer to select certain nonpublic personal financial information or certain nonaffiliated third parties with respect to which the consumer wishes to opt out.

Ins 25.30 History History: Cr. Register, June, 2001, No. 546, eff. 7-1-01.

Ins 25.35 Ins 25.35 Limits on re-disclosure and reuse of nonpublic personal financial information.

Ins 25.35(1) (1) Redisclosure under exception.

Ins 25.35(1)(a) (a) Information the licensee receives under an exception. If a licensee receives nonpublic personal financial information from a nonaffiliated financial institution under an exception in s. Ins 25.55 or 25.60, the licensee may use or disclose that information only under the following conditions:

Ins 25.35(1)(a)1. 1. The licensee may disclose the information to the affiliates of the financial institution from which the licensee received the information.

Ins 25.35(1)(a)2. 2. The licensee may disclose the information to its affiliates, but the licensee’s affiliates may, in turn, disclose and use the information only to the extent that the licensee may disclose and use the information.

Ins 25.35(1)(a)3. 3. The licensee may disclose and use the information pursuant to an exception in s. Ins 25.55 or 25.60, in the ordinary course of business to carry out the activity covered by the exception under which the licensee received the information.

Ins 25.35(1)(b) (b) Example. If a licensee receives information from a nonaffiliated financial institution for claims settlement purposes, the licensee may disclose the information for fraud prevention, or in response to a properly authorized subpoena. The licensee may not disclose that information to a third party for marketing purposes or use that information for its own marketing purposes.

Ins 25.35(2) (2) Redisclosure outside exception.

Ins 25.35(2)(a) (a) Information a licensee receives outside of an exception. If a licensee receives nonpublic personal financial information from a nonaffiliated financial institution other than under an exception in s. Ins 25.55 or 25.60, the licensee may not disclose the information except to any of the following:

Ins 25.35(2)(a)1. 1. To the affiliates of the financial institution from which the licensee received the information.

Ins 25.35(2)(a)2. 2. To its affiliates, but its affiliates may, in turn, disclose the information only to the extent that the licensee may disclose the information.

Ins 25.35(2)(a)3. 3. To any other person, if the disclosure would be lawful if made directly to that person by the financial institution from which the licensee received the information.

Ins 25.35(2)(b) (b) Example. If a licensee obtains a customer list from a nonaffiliated financial institution outside of the exceptions in s. Ins 25.55 or 25.60 it may do any of the following:

Ins 25.35(2)(b)1. 1. The licensee may use that list for its own purposes.

Ins 25.35(2)(b)2. 2. The licensee may disclose that list to another nonaffiliated third party only if the financial institution from which the licensee purchased the list could have lawfully disclosed the list to that third party. That is, the licensee may disclose the list in accordance with the privacy policy of the financial institution from which the licensee received the list, as limited by the opt out direction of each consumer whose nonpublic personal financial information the licensee intends to disclose, and the licensee may disclose the list in accordance with an exception in s. Ins 25.55 or 25.60, such as to the licensee’s attorneys or accountants.

Ins 25.35(3) (3) Information a licensee discloses under an exception. If a licensee discloses nonpublic personal financial information to a nonaffiliated third party under an exception in s. Ins 25.55 or 25.60, the third party may not disclose or use that information except under any of the following circumstances:

Ins 25.35(3)(a) (a) The third party may disclose the information to the licensee’s affiliates.

Ins 25.35(3)(b) (b) The third party may disclose the information to its affiliates, but its affiliates may, in turn, disclose and use the information only to the extent that the third party may disclose and use the information.

Ins 25.35(3)(c) (c) The third party may disclose and use the information pursuant to an exception in s. Ins 25.55 or 25.60 in the ordinary course of business to carry out the activity covered by the exception under which it received the information.

Ins 25.35(4) (4) Information a licensee discloses outside of an exception. If a licensee discloses nonpublic personal financial information to a nonaffiliated third party other than under an exception in s. Ins 25.55 or 25.60, the third party may not disclose the information except under any of the following circumstances:

Ins 25.35(4)(a) (a) To the licensee’s affiliates.

Ins 25.35(4)(b) (b) To the third party’s affiliates, but the third party’s affiliates, in turn, may disclose the information only to the extent the third party can disclose the information.

Ins 25.35(4)(c) (c) To any other person, if the disclosure would be lawful if the licensee made it directly to that person.

Ins 25.35 History History: Cr. Register, June, 2001, No. 546, eff. 7-1-01.

Ins 25.40 Ins 25.40 Limits on sharing account number information for marketing purposes.

Ins 25.40(1) (1) General prohibition on disclosure of account numbers. A licensee shall not, directly or through an affiliate, disclose, other than to a consumer reporting agency, a policy number or similar form of access number or access code for a consumer’s policy or transaction account to any nonaffiliated third party for use in telemarketing, direct mail marketing or other marketing through electronic mail to the consumer.

Ins 25.40(2) (2) Exceptions. Subsection (1) does not apply if a licensee discloses a policy number or similar form of access number or access code to any of the following:

Ins 25.40(2)(a) (a) To the licensee’s service provider solely in order to perform marketing for the licensee’s own products or services, as long as the service provider is not authorized to directly initiate charges to the account.

Ins 25.40(2)(b) (b) To a licensee who is a producer solely in order to perform marketing for the licensee’s own products or services.

Ins 25.40(2)(c) (c) To a participant in an affinity or similar program where the participants in the program are identified to the customer when the customer enters into the program.

Ins 25.40(3) (3) Examples.

Ins 25.40(3)(a) (a) Policy number. A policy number, or similar form of access number or access code, does not include a number or code in an encrypted form, as long as the licensee does not provide the recipient with a means to decode the number or code.

Ins 25.40(3)(b) (b) Policy or transaction account. For the purposes of this section, a policy or transaction account is an account other than a deposit account or a credit card account. A policy or transaction account does not include an account to which third parties cannot initiate charges.

Ins 25.40 History History: Cr. Register, June, 2001, No. 546, eff. 7-1-01.

subch. IV of ch. Ins 25 Subchapter IV — Exceptions to Limits on Disclosure of Financial Information

Ins 25.50 Ins 25.50 Exception to opt out requirements for disclosure of nonpublic personal financial information for service providers and joint marketing.

Ins 25.50(1) (1) Services.

Ins 25.50(1)(a) (a) General rule. The opt out requirements in ss. Ins 25.17 and 25.30 do not apply when a licensee provides nonpublic personal financial information to either of the following:

Ins 25.50(1)(a)1. 1. A nonaffiliated third party to perform services for the licensee or functions on the licensee’s behalf, if the licensee complies with all of the following:

Ins 25.50(1)(a)1.a. a. It provides the initial notice in accordance with s. Ins 25.10.

Ins 25.50(1)(a)1.b. b. It enters into a contractual agreement with the third party that prohibits the third party from disclosing or using the information other than to carry out the purposes for which the licensee disclosed the information, including use under an exception in s. Ins 25.55 or 25.60 in the ordinary course of business to carry out those purposes.

Ins 25.50(1)(a)2. 2. A nonaffiliated third party for the purpose of marketing goods or services under the brand name of a licensee under ch. Ins 15, or an affiliate of such a licensee, if the licensee complies with all of the following:

Ins 25.50(1)(a)2.a. a. It provides the initial notice in accordance with s. Ins 25.10.

Ins 25.50(1)(a)2.b. b. The licensee or its affiliate enters into a contractual agreement with the third party that prohibits the third party from disclosing or using the information other than to carry out the purposes for which the licensee or its affiliate disclosed the information, including use under an exception in s. Ins 25.55 or 25.60 in the ordinary course of business to carry out those purposes.

Ins 25.50(1)(a)2.c. c. The licensee or its affiliate contractually requires the third party to comply with the licensee’s or its affiliate’s standards that are reasonably designed to ensure the quality of the goods or services, and customer services.

Ins 25.50(1)(a)2.d. d. The licensee or affiliate enters into a contractual agreement with the third party that requires the third party to implement reasonable safeguards to protect the security and confidentiality of its nonpublic personal financial information and take action that is necessary to enforce those safeguards.

Ins 25.50(1)(am) (am) Solicitations. Nothing in this section shall be construed or otherwise permit telephone solicitation which would otherwise be prohibited under s. 100.52, Stats., or subch. V of ch. ATCP 127.

Ins 25.50(1)(b) (b) Example. If a licensee discloses nonpublic personal financial information under this section to a financial institution with which the licensee performs joint marketing, the licensee’s contractual agreement with that institution meets the requirements of par. (b) if it prohibits the institution from disclosing or using the nonpublic personal financial information except as necessary to carry out the joint marketing or under an exception in s. Ins 25.55 or 25.60 in the ordinary course of business to carry out that joint marketing.

Ins 25.50(2) (2) Service may include joint marketing. The services a nonaffiliated third party performs for a licensee under sub. (1) may include marketing of the licensee’s own products or services or marketing of financial products or services offered pursuant to joint agreements between the licensee and one or more financial institutions.

Ins 25.50(3) (3) Definition of “joint agreement”. For purposes of this section, “joint agreement” means a written contract pursuant to which a licensee and one or more financial institutions jointly offer, endorse or sponsor a financial product or service.

Ins 25.50 History History: Cr. Register, June, 2001, No. 546, eff. 7-1-01; CR: 03-083: am. (1) (a), cr. (1) (am) Register March 2004 No. 579, eff. 4-1-04.

Ins 25.55 Ins 25.55 Exceptions to notice and opt out requirements for disclosure of nonpublic personal financial information for processing and servicing transactions.

Ins 25.55(1) (1) Exceptions for processing transactions at a consumer’s request. The requirements for initial notice in s. Ins 25.10 (1) (b), the opt out in ss. Ins 25.17 and 25.30, and service providers and joint marketing in s. Ins 25.50 do not apply if the licensee discloses nonpublic personal financial information as necessary to effect, administer or enforce a transaction that a consumer requests or authorizes, or in connection with any of the following:

Ins 25.55(1)(a) (a) Servicing or processing an insurance product or service that a consumer requests or authorizes.

Ins 25.55(1)(b) (b) Maintaining or servicing the consumer’s account with a licensee, or with another entity as part of a private label credit card program or other extension of credit on behalf of such entity.

Ins 25.55(1)(c) (c) A proposed or actual securitization, secondary market sale (including sales of servicing rights) or similar transaction related to a transaction of the consumer.

Ins 25.55(1)(d) (d) Reinsurance or stop loss or excess loss insurance, including, but not limited to, for the purpose of placing, replacing or making a claim under reinsurance or stop-loss or excess loss insurance.

Ins 25.55(2) (2) Processing transaction. “Necessary to effect, administer or enforce a transaction” means that the disclosure is any of the following:

Ins 25.55(2)(a) (a) Required, or is one of the lawful or appropriate methods, to enforce the licensee’s rights or the rights of other persons engaged in carrying out the financial transaction or providing the product or service.

Ins 25.55(2)(b) (b) Required, or is a usual, appropriate or acceptable method to accomplish any of the following:

Ins 25.55(2)(b)1. 1. To carry out the transaction or the product or service business of which the transaction is a part, and record, service or maintain the consumer’s account in the ordinary course of providing the insurance product or service.

Ins 25.55(2)(b)2. 2. To administer or service benefits or claims relating to the transaction or the product or service business of which it is a part.

Ins 25.55(2)(b)3. 3. To provide a confirmation, statement or other record of the transaction, or information on the status or value of the insurance product or service to the consumer or the consumer’s agent or broker.

Ins 25.55(2)(b)4. 4. To accrue or recognize incentives or bonuses associated with the transaction that are provided by a licensee or any other party.

Ins 25.55(2)(b)5. 5. To underwrite insurance at the consumer’s request or for any of the following purposes as they relate to a consumer’s insurance: account administration, reporting, investigating or preventing fraud or material misrepresentation, processing premium payments, processing insurance claims, administering insurance benefits including utilization review activities, participating in research projects, workers compensation premium audits, workers’ compensation first reports of injury, workers’ compensation loss runs or as otherwise required or specifically permitted by federal or state law.

Ins 25.55(2)(b)6. 6. In connection with any of the following:

Ins 25.55(2)(b)6.a. a. The authorization, settlement, billing, processing, clearing, transferring, reconciling or collection of amounts charged, debited or otherwise paid using a debit, credit or other payment card, check or account number, or by other payment means.

Ins 25.55(2)(b)6.b. b. The transfer of receivables, accounts or interests therein.

Ins 25.55(2)(b)6.c. c. The audit of debit, credit or other payment information.

Ins 25.55 History History: Cr. Register, June, 2001, No. 546, eff. 7-1-01.

Ins 25.60 Ins 25.60 Other exceptions to notice and opt out requirements for disclosure of nonpublic personal financial information.

Ins 25.60(1) (1) Exceptions to opt out requirements. The requirements for initial notice to consumers in s. Ins 25.10 (1) (b), the opt out in ss. Ins 25.17 and 25.30, and service providers and joint marketing in s. Ins 25.50 do not apply when a licensee discloses nonpublic personal financial information under any of the following circumstances:

Ins 25.60(1)(a) (a) With the consent or at the direction of the consumer, provided that the consumer has not revoked the consent or direction.

Ins 25.60(1)(b) (b)

Ins 25.60(1)(b)1. 1. To protect the confidentiality or security of a licensee’s records pertaining to the consumer, service, product or transaction.