ATCP 117.05(7)(7) “Market value” means the price at which a work of multiple art could be sold in a bona fide transaction for investment or asset preservation purposes to an expert utilizing generally accepted appraisal criteria and acting on behalf of a retail buyer. “Market value” excludes the bona fide retail value of framing and mounting. ATCP 117.05(8)(8) “Master” means the plate, stone, block, screen, mold, photographic negative or similar matrix containing the image used to produce a work of multiple art. ATCP 117.05(9)(9) “Multiple art” means a print, sculpture, bas relief, etching or other work of visual art, excluding motion pictures or video, produced from a master in quantities of 2 or more. ATCP 117.05(10)(10) “Original” means a work of multiple art meeting each of the following conditions: ATCP 117.05(10)(a)(a) The work’s master was either created by the artist alone or by the artist and by others acting under the artist’s supervision and direction. ATCP 117.05(10)(b)(b) The work’s master was created for the purpose of producing the work of multiple art. ATCP 117.05(10)(c)(c) The work was produced by or under the supervision and direction of the artist. ATCP 117.05(11)(11) “Photomechanical reproduction” means a work of multiple art whose production involved, at any stage, the use of photographic or electronic procedures. ATCP 117.05(12)(a)1.1. The amount charged by an art dealer for a single work of multiple art or for a series of related works of multiple art sold at the same time. ATCP 117.05(12)(a)2.2. The amount at which an art dealer represents that he or she will sell a single work of multiple art or a series of related works of multiple art. A representation of price includes any advertisement, posted price or oral statement made to a prospective buyer. ATCP 117.05(12)(b)(b) “Price” does not include the bona fide retail value of framing and mounting. ATCP 117.05(13)(13) “Sell” includes the consignment or exchange of a work of multiple art. ATCP 117.05(14)(14) “Signed” means the actual hand signature of the artist, affixed to a work of multiple art. “Signed” does not include any reproduction of the artist’s signature or a signature made by any person other than the artist, whether authorized or not. ATCP 117.05(15)(15) “Supplier” means a person who sells a work of multiple art to an art dealer. ATCP 117.05(16)(16) “Telephone” includes any electronic transfer of data, including telex, cellular, facsimile and modem transmissions. ATCP 117.05 HistoryHistory: Cr. Register, August, 1990, No. 416, eff. 9-1-90. ATCP 117.10(1)(1) Misrepresentation about multiple art. No art dealer may misrepresent any element of a work of multiple art. Unless otherwise proven, any representation not consistent with generally accepted trade literature or the general consensus of expert members of the art trade is a misrepresentation under this subsection. The art dealer has the burden of proving, by a preponderance of the evidence, the truth of any representation not based on these sources. Misrepresentations prohibited under this subsection include: ATCP 117.10(1)(a)(a) Misrepresenting a non-original work of multiple art as an original. ATCP 117.10(1)(b)(b) Failing to disclose as part of any representations concerning a photomechanical reproduction that photographic or electronic procedures were used in the work’s production, if: ATCP 117.10(1)(b)2.2. Any representation of the photomechanical reproduction includes a term such as “lithography”, “etching”, “silkscreening”,“serigraphy”, “woodcutting” or “engraving”, which is used in a manner implying the work was created by a classical means of production. ATCP 117.10(1)(c)(c) Selling or offering to sell a work of multiple art that appears to be signed by the artist, but is not. ATCP 117.10 NoteNote: This paragraph does not prohibit the sale of works where the artist’s signature was affixed to the master and is printed in the work. See s. ATCP 117.05 (14) for the definition of a “signed” work. ATCP 117.10(1)(d)(d) Selling or offering to sell a work of multiple art exhibiting a numerical or other code that states or implies the work is part of any limited edition, such as 23/200, A.P., E.A. or H.C., if the work is not part of a limited edition. ATCP 117.10 NoteNote: “A.P.” is used to designate “artist’s proofs”. “E.A.”, or “edition artiste”, has the same meaning, while “H.C.” means “hors de commerce”, which was generally used to denote prints the artist retained or the artist’s agent carried as representative samples.
ATCP 117.10(1)(e)1.1. Any misrepresentation regarding an element of a work of multiple art, including: ATCP 117.10(1)(e)1.c.c. The master from which the work was created and whether the master has been effaced or destroyed. ATCP 117.10(1)(e)1.e.e. The means, date, manner and circumstances of the work’s or the master’s production, including the involvement of the artist and the artist’s estate, pupils or representatives. ATCP 117.10(1)(e)2.2. Any misrepresentation regarding the availability of information about a work of multiple art from normal trade sources. ATCP 117.10(1)(e)3.3. This paragraph applies to the supplier’s declaration, the disclosure and warranty statement and any other representation regarding a work of multiple art. ATCP 117.10(1)(f)(f) Any inaccuracy in a disclosure and warranty statement made under s. ATCP 117.15 or a supplier’s declaration under s. ATCP 117.20 and any representation inconsistent with those made in the statement or declaration. An art dealer who states on a disclosure and warranty statement that an item of information is “unknown”, when the art dealer actually knows the information or when the item could be determined either from generally accepted trade literature or from the general consensus of expert members of the art trade, has made a misrepresentation prohibited under this paragraph. ATCP 117.10(2)(2) Misrepresentations about the market value of a work of multiple art. No art dealer may misrepresent the market value of a work of multiple art. If a work’s represented market value exceeds its actual market value by 30% or more, calculated as of the date the representation is made, the work shall conclusively be found to have been misrepresented under this subsection. The art dealer’s price of a work of multiple art is a representation of market value if, in conjunction with an offer to sell or sale of the work to a buyer, the dealer also makes: ATCP 117.10(2)(a)(a) Representations that state or imply the work’s market, appraisal, replacement, resale, insurance, charitable donation or other monetary value equals or exceeds its price. ATCP 117.10(2)(b)(b) Representations about another work’s market value or price in a context that states or implies the work being sold has a market value equal to or exceeding its price or has investment or asset preservation potential. ATCP 117.10(2)(c)(c) Representations concerning the existing or potential public prominence of the work or the artist in a context that states or implies the work has investment or asset preservation potential. ATCP 117.10(2)(d)(d) Other references to the work or the artist in a context that states or implies the work has investment or asset preservation potential. ATCP 117.10(3)(3) Misrepresentations about disclosure and warranty statements and supplier’s declarations. No art dealer may misrepresent to a prospective buyer or buyer the purpose of a disclosure and warranty statement required under s. ATCP 117.15 or a supplier’s declaration under s. ATCP 117.20. ATCP 117.10(4)(4) Records. No art dealer or supplier may falsify any record required to be retained under this rule or misrepresent its status or existence. No art dealer or supplier may refuse the department access to inspect and copy any record required under this rule. ATCP 117.10 HistoryHistory: Cr. Register, August, 1990, No. 416, eff. 9-1-90. ATCP 117.15ATCP 117.15 Required disclosure and warranty statements. ATCP 117.15(1)(a)(a) Before receiving any payment for the sale of a work of investment art, an art dealer shall provide the prospective buyer with a completed disclosure and warranty statement specified in sub. (2) and obtain the buyer’s signature on the statement. If the art dealer sells a work of investment art by telephone or mail, a completed copy of the disclosure and warranty statement shall be in the prospective buyer’s possession before the art dealer requests payment. ATCP 117.15(1)(b)(b) Each disclosure and warranty statement required under this section shall be completely and accurately filled out, unless the art dealer affirms in writing on the statement that a particular item of information is unknown to the dealer and cannot be determined from generally accepted trade literature or the general consensus of expert members of the art trade. ATCP 117.15(1)(c)(c) Each disclosure and warranty statement shall be printed in no less than 10-point type. ATCP 117.15(2)(2) Disclosure and warranty forms. Each art dealer selling investment art shall use the following disclosure and warranty form: “INVESTMENT ART DISCLOSURE AND
WARRANTY STATEMENT FULL WARRANTY
The state of Wisconsin requires this form for the sale of all works of multiple art priced over $800 (not including the bona fide retail value of framing and mounting). These sales are regulated by the Department of Agriculture, Trade and Consumer Protection, P.O. Box 8911, Madison, Wisconsin 53708. Chapter ATCP 117, Wis. Adm. Code, creates certain rights in the buyer if an art dealer misrepresents such a work or fails properly to complete and provide you with this form. Section 100.20, Wis. Stats., lists specific penalties and remedies for noncompliance. This warranty gives you specific legal rights, and you may also have other rights which vary from state to state.
YOU OR YOUR REPRESENTATIVE ARE ENTITLED TO INSPECT THIS WORK OF ART WITHOUT ITS FRAME OR OTHER PROTECTIVE COVERING, PRIOR TO ANY PAYMENT, FOR A FEE NOT TO EXCEED $25. IF THIS RIGHT IS NOT OFFERED TO YOU PRIOR TO PAYMENT OF THE PURCHASE PRICE, YOU MAY CANCEL THIS TRANSACTION WITHIN 15 DAYS OF THE TIME YOU RECEIVE THE WORK OF ART.
All information on this form must be accurate. The art dealer may indicate on the form that a particular item is unknown, but only if it cannot be determined from generally accepted trade literature or from the general consensus of expert members of the art trade and is unknown to the dealer.
___________________(Art Dealer) warrants the accuracy of the following information about the work of art named below. As long as buyer owns this work of art, if any statement on this form is incorrect the art dealer agrees to return to buyer the full purchase price within 15 days of notification and to bear the cost of exchange and other costs buyer incurred to determine the incorrectness of the statement. Other legal remedies may also be available under Wisconsin law.
1. Name, title or description of work of art: _____________
__________________________________________________
2. Artist _________________________________________.
3. This work displays the artist’s original hand signature:
Yes _____ No _____
4. This is an original work of multiple art. The work’s master was either created by the artist alone or by the artist and by others acting under the artist’s supervision and direction, the work’s master was created for the purpose of producing this work, the work was produced by or under the supervision and direction of the artist, and the work was approved by the artist after its completion. Yes _____ No _____ (If yes check one of the following:) The work’s master was created:
(a) By the artist alone. _____
(b) By the artist and others, acting under the artist’s supervision and direction. _____
5. Photomechanical reproduction was used to produce part or all of this work. Yes _____ No _____ (If yes, complete the following:) That part of the work which was reproduced photomechanically was first created in the medium of __________________.
6. (a) This work was produced in ______ (year) at _________________ (location). It was published and produced by _________________. It has the following image dimensions: ______________ and the following markings: _____________ (edition number or other identifier).
(b) (If a print, complete the following:) The work was printed on _________________(manufacturer) paper using the process known as ____________________(specify process, such as “lithography”,“serigraphy”, “etching”, “photomechanical reproduction”, etc.).
(c) (If a sculpture, complete the following:) The work is made of: _______________________________________________. .
7. The prior owners or custodians of this work were:
________________________________________________________________________________________________________________________________________________________.
8. This work is part of a limited edition. The total number of originals or copies that will be designated as part of any limited edition of this work has been established, in a manner that binds all further production, by a person who can control production of the limited edition. Yes _____ No _____ (If yes, complete the following:)
(a) The total number of works within this limited edition is ________. This edition consists of every original and copy of this work identified as being part of any limited edition, including any original or copy:
i. Produced on paper of a type different from the work.
ii. Exhibiting minor variations in size, color or image.
iii. Designated as a proof, artist’s copy, sample or part of a numbered or unnumbered series.
iv. Containing the image of the work.
v. Consisting of a portion of the image represented by the work.
(b) The following is a complete itemization of all works contained in this limited edition:
____________________________________________________________________________________________________________________________________________________________________________________________________________
(c) The master that produced this work was effaced or destroyed. Yes _____ No _____
Name of art dealer: _________________________________
Address: _________________________________________
Signed: __________________________________________
(Art dealer’s authorized representative)
Date: _____________________
Signed: __________________________________________
(Buyer)
