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CHAPTER 625
INSURANCE — RATE REGULATION
625.01   Construction and purposes.
625.02   Definitions.
625.03   Scope of application.
625.04   Exemptions.
625.11   Rate standards.
625.12   Rating methods.
625.13   Filing of rates and consent to rate.
625.14   Filings open to inspection.
625.15   Delegation of rate making and rate filing obligation.
625.16   Loss ratios for certain disability policies.
625.21   Delaying effect of rates.
625.22   Disapproval of rates.
625.23   Special restrictions on individual insurers.
625.31   Operation and control of rate service organizations.
625.32   Licensing.
625.33   Binding agreements by insurers.
625.34   Recording and reporting of experience.
Ch. 625 Cross-referenceCross-reference: See definitions in ss. 600.03 and 628.02.
625.01625.01Construction and purposes.
625.01(1)(1)Construction. This chapter shall be liberally construed to achieve the purposes stated in sub. (2), which shall constitute an aid and guide to interpretation but not an independent source of power.
625.01(2)(2)Purposes. The purposes of this chapter are:
625.01(2)(a)(a) To protect policyholders and the public against the adverse effects of excessive, inadequate or unfairly discriminatory rates;
625.01(2)(b)(b) To encourage, as the most effective way to produce rates that conform to the standards of par. (a), independent action by and reasonable price competition among insurers;
625.01(2)(c)(c) To provide formal regulatory controls for use if independent action and price competition fail;
625.01(2)(d)(d) To authorize cooperative action among insurers in the rate-making process, and to regulate such cooperation in order to prevent practices that tend to bring about monopoly or to lessen or destroy competition;
625.01(2)(e)(e) To encourage the most efficient and economic marketing practices; and
625.01(2)(f)(f) To regulate the business of insurance in a manner that will preclude application of federal antitrust laws.
625.02625.02Definitions. In this chapter, unless contrary to context:
625.02(1)(1)“Market segment” means any line or kind of insurance or, if it is described in general terms, any subdivision thereof or any class of risks or combination of classes.
625.02(2)(2)“Rate service organization” means any person, other than an employee of an insurer, who assists insurers in rate making or filing by:
625.02(2)(a)(a) Collecting, compiling and furnishing loss or expense statistics;
625.02(2)(b)(b) Recommending, making or filing rates or supplementary rate information; or by
625.02(2)(c)(c) Advising about rate questions, except as an attorney giving legal advice.
625.02(3)(3)“Supplementary rate information” includes any manual or plan of rates, statistical plan, classification, rating schedule, minimum premium, policy fee, rating rule, rate-related underwriting rule and any other information prescribed by rule of the commissioner.
625.02 HistoryHistory: 1983 a. 189.
625.03625.03Scope of application.
625.03(1m)(1m)This chapter applies to all kinds and lines of direct insurance written on risks or operations in this state by any insurer authorized to do business in this state, except:
625.03(1m)(a)(a) Ocean marine insurance;
625.03(1m)(b)(b) Worker’s compensation insurance;
625.03(1m)(c)(c) Life insurance other than credit life insurance;
625.03(1m)(d)(d) Variable and fixed annuities; and
625.03(1m)(e)(e) Group and blanket accident and sickness insurance other than credit accident and sickness insurance.
625.03(1m)(f)(f) Funding agreements authorized under s. 632.66.
625.03(7)(7)To the extent that ch. 424 is inconsistent with this chapter, ch. 424 shall apply.
625.03 HistoryHistory: 1973 c. 3; 1975 c. 147 s. 54; 1975 c. 373; 1999 a. 85; 2021 a. 114.
625.03 AnnotationLegislative Council Note to sub. (3), 1975: Fraternals should be subjected to rate regulation to the same extent as and no farther than other insurers. [Bill 643-S]
625.04625.04Exemptions. The commissioner may by rule exempt any person or class of persons or any market segment from any or all of the provisions of this chapter, if and to the extent that the commissioner finds their application unnecessary to achieve the purposes of this chapter.
625.04 HistoryHistory: 1979 c. 102 s. 236 (6).
625.11625.11Rate standards.
625.11(1)(1)General. Rates shall not be excessive, inadequate or unfairly discriminatory, nor shall an insurer charge any rate which if continued will have or tend to have the effect of destroying competition or creating a monopoly.
625.11(2)(2)Excessiveness.
625.11(2)(a)(a) Competitive market. Rates are presumed not to be excessive if a reasonable degree of price competition exists at the consumer level with respect to the class of business to which they apply. In determining whether a reasonable degree of price competition exists, the commissioner shall consider all relevant tests including:
625.11(2)(a)1.1. The number of insurers actively engaged in the class of business;
625.11(2)(a)2.2. The existence of rate differentials in that class of business;
625.11(2)(a)3.3. Whether long-run profitability for insurers generally of the class of business is unreasonably high in relation to its riskiness.
625.11(2)(b)(b) Noncompetitive market. If such competition does not exist, rates are excessive if they are likely to produce a long run profit that is unreasonably high in relation to the riskiness of the class of business, or if expenses are unreasonably high in relation to the services rendered.
625.11(3)(3)Inadequacy. Rates are inadequate if they are clearly insufficient, together with the investment income attributable to them, to sustain projected losses and expenses in the class of business to which they apply.
625.11(4)(4)Unfair discrimination. One rate is unfairly discriminatory in relation to another in the same class if it clearly fails to reflect equitably the differences in expected losses and expenses. Rates are not unfairly discriminatory because different premiums result for policyholders with like loss exposures but different expense factors, or like expense factors but different loss exposures, so long as the rates reflect the differences with reasonable accuracy. Rates are not unfairly discriminatory if they are averaged broadly among persons insured under a group, franchise or blanket policy.
625.11 Cross-referenceCross-reference: See also s. Ins 6.54, Wis. adm. code.
625.11 AnnotationRead together, ss. 625.11 and 625.22 provide that the insurance commissioner shall disapprove any rate that destroys competition, thus providing a regulatory remedy for rates that constitute restraints of trade and barring private rate-related suits for damages. Prentice v. Minnesota Title Ins. Co. 176 Wis. 2d 714, 500 N.W.2d 658 (1993).
625.11 AnnotationThere is no active state supervision of the organization established by title insurance companies to set uniform rates for its members and thus no “state-action immunity” for otherwise prohibited price-fixing engaged in by the member title insurers. FTC v. Ticor Title Insurance Co. 504 U.S. 621, 119 L. Ed. 2d 410 (1992).
625.11 AnnotationThere is no private right of action to enforce sub. (1). NAACP v. American Family Mutual Insurance Co. 978 F.2d 287 (1992).
625.12625.12Rating methods. In determining whether rates comply with the standards under s. 625.11, the following criteria shall be applied:
625.12(1)(1)Basic factors in rates. Due consideration shall be given to all of the following that apply:
625.12(1)(a)(a) Past and prospective loss and expense experience within and outside of this state.
625.12(1)(b)(b) Catastrophe hazards and contingencies.
625.12(1)(c)(c) Trends within and outside of this state.
625.12(1)(d)(d) Loadings for leveling premium rates over time or for dividends or savings to be allowed or returned by insurers to their policyholders, members or subscribers.
625.12(1)(e)(e) Subject to s. 632.365, all other relevant factors, including the judgment of technical personnel.
625.12(2)(2)Classification. Except as provided in s. 632.729, risks may be classified in any reasonable way for the establishment of rates and minimum premiums, except that no classifications may be based on race, color, creed or national origin, and classifications in automobile insurance may not be based on physical condition or developmental disability as defined in s. 51.01 (5). Subject to ss. 632.365 and 632.729, rates thus produced may be modified for individual risks in accordance with rating plans or schedules that establish reasonable standards for measuring probable variations in hazards, expenses, or both. Rates may also be modified for individual risks under s. 625.13 (2).
625.12(3)(3)Expenses. The expense provisions included in the rates to be used by an insurer may reflect the operating methods of the insurer and, so far as it is credible, its own expense experience.
625.12(4)(4)Profits. The rates may contain an allowance permitting a profit that is not unreasonable in relation to the riskiness of the class of business.
625.12 Cross-referenceCross-reference: See also s. Ins 6.54, Wis. adm. code.
625.13625.13Filing of rates and consent to rate.
625.13(1)(1)Filing procedure. Except as provided in sub. (2), every authorized insurer and every rate service organization licensed under s. 625.31 which has been designated by any insurer for the filing of rates under s. 625.15 (2) shall file with the commissioner all rates and supplementary rate information and all changes and amendments thereof made by it for use in this state within 30 days after they become effective.
625.13(2)(2)Consent to rate. Upon written application of the insured, stating the insured’s reasons therefor, filed with and not disapproved by the commissioner within 10 days after filing, a rate in excess of that provided by a filing otherwise applicable may be applied to any specific risk. The rate may be disapproved without a hearing, subject to s. 601.62 (3). If disapproved, the rate otherwise applicable applies from the effective date of the policy, but the insurer may cancel the policy proportionally on 10 days’ notice to the policyholder. If the insurer does not cancel the policy the insurer shall refund any excess premium from the effective date of the policy.
625.13 HistoryHistory: 1979 c. 93, 177; 1983 a. 36.
625.13 Cross-referenceCross-reference: See also ss. Ins 6.10, 6.54, 6.78, and 6.785, Wis. adm. code.
625.13 AnnotationLegislative Council Note, 1979: This amendment to sub. (2) legitimizes a practice that is virtually universal throughout the country. Although it was not specifically provided for in ch. 625, the Office of the Commissioner of Insurance has assumed that ch. 625 intended to continue it and has accepted and handled “consent to rate” filings much as it did prior to the enactment of ch. 625. Adoption of the amendment makes it clear that the department practice is appropriate. [Bill 20-S]
625.14625.14Filings open to inspection. Each filing and any supporting information filed under this chapter shall, as soon as filed, be open to public inspection at any reasonable time. Copies may be obtained by any person on request and upon payment of a reasonable charge therefor.
625.15625.15Delegation of rate making and rate filing obligation.
625.15(1)(1)Rate making. An insurer may itself establish rates and supplementary rate information for one or more market segments based on the factors in s. 625.12 and, if the rates are for motor vehicle liability insurance, subject to s. 632.365, or the insurer may use rates and supplementary rate information prepared by a rate service organization, with average expense factors determined by the rate service organization or with such modification for its own expense and loss experience as the credibility of that experience allows.
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2023-24 Wisconsin Statutes updated through all Supreme Court and Controlled Substances Board Orders filed before and in effect on January 1, 2025. Published and certified under s. 35.18. Changes effective after January 1, 2025, are designated by NOTES. (Published 1-1-25)