Chapter 125

125.24(2)(b)1. 1. A no-sale event venue permittee may not sell or otherwise provide alcohol beverages to the renter or lessee of the event venue or to any guest or attendee of an event on the event venue, including charging admission for an event on the event venue at which any alcohol beverages are served.

125.24(2)(b)2. 2. A no-sale event venue permittee may not allow any person to possess distilled spirits on the event venue when the event venue is being used by a renter or lessee.

125.24(2)(c) (c) Subject to pars. (d) and (e), a no-sale event venue permit authorizes the permittee to do any of the following:

125.24(2)(c)1. 1. Allow the renter or lessee of the event venue to bring the renter’s or lessee’s own fermented malt beverages and wine onto the event venue and serve it to guests without charge.

125.24(2)(c)2. 2. Allow the guests of the renter or lessee to bring fermented malt beverages and wine onto the event venue to be consumed by the guests without charge.

125.24(2)(c)3. 3. Allow the renter or lessee to obtain temporary Class “B” and “Class B” licenses for an event held on the event venue and sell fermented malt beverages and wine under the temporary Class “B” and “Class B” licenses on the event venue.

125.24(2)(c)4. 4. Allow the renter or lessee to contract with a caterer holding Class “B” and “Class B” licenses for the caterer to provide fermented malt beverages and wine to the renter or lessee and the renter’s or lessee’s guests without charge on the event venue.

125.24(2)(d) (d) If a renter or lessee of an event venue contracts with a caterer as provided in par. (c) 4., all of the following apply:

125.24(2)(d)1. 1. Neither the renter or lessee of the event venue nor any guest of the renter or lessee may bring alcohol beverages onto the event venue.

125.24(2)(d)2. 2. The caterer may serve the fermented malt beverages and wine that are provided on the event venue, but service shall be performed only by persons holding an operator’s license under s. 125.17.

125.24(2)(d)3. 3. The caterer may not provide fermented malt beverages or wine on the event venue unless the renter or lessee has first purchased the fermented malt beverages or wine from the caterer in a face-to-face transaction at the caterer’s licensed retail premises.

125.24(2)(e) (e) A renter or lessee of an event venue covered by a permit under this section may not do any of the following:

125.24(2)(e)1. 1. Except as provided in par. (c) 3., sell any alcohol beverages to guests or attendees of an event on the event venue, including charging admission for an event on the event venue at which any alcohol beverages are served.

125.24(2)(e)2. 2. Allow any person to possess distilled spirits on the event venue.

125.24(2)(e)3. 3. If there are 20 or more people on the event venue, allow the service of fermented malt beverages or wine unless the service is performed by a person holding an operator’s license under s. 125.17.

125.24(3) (3) Interest restrictions. Subject to s. 125.20 (6), a no-sale event venue permit may not be issued to any person who holds, or has an interest in a permittee holding, any of the following:

125.24(3)(a) (a) A wholesaler’s permit issued under s. 125.28 or 125.54.

125.24(3)(b) (b) A brewer’s permit issued under s. 125.29.

125.24(3)(c) (c) A brewpub permit issued under s. 125.295.

125.24(3)(d) (d) A winery permit issued under s. 125.53.

125.24(3)(e) (e) A manufacturer’s or rectifier’s permit issued under s. 125.52.

125.24(3)(f) (f) An out-of-state shipper’s permit issued under s. 125.30 or 125.58.

125.24(4) (4) Exception for permittee applying for retail license. Notwithstanding any operating limitation in sub. (1) or (2), a permittee under this section that has applied for and is actively seeking a Class “B” or “Class B” license for the event venue covered by the no-sale event venue permit may, for 6 months after the date of the Class “B” or “Class B” license application, continue to operate in a manner similar to the manner in which it operated in the immediately preceding 12-month period if all of the following apply:

125.24(4)(a) (a) The permittee has determined that it can no longer operate under the no-sale event venue permit.

125.24(4)(b) (b) The permittee has provided notice to the division of the application for a Class “B” or “Class B” license.

125.24(4)(c) (c) The permittee has not previously held a no-sale event venue permit for which the permittee provided notice under par. (b).

125.24(5) (5) Quota exception for qualifying persons who opt out of no-sale event venue permit.

125.24(5)(a) (a) In this subsection, “qualifying event venue” means real property that is rented or leased for use as an event venue for private events that satisfy all of the following requirements in the preceding 12-month period:

125.24(5)(a)1. 1. There were at least 5 events held at the venue at which no fewer than 50 invited guests attended.

125.24(5)(a)2. 2. The venue owner received at least $20,000 in revenue from renting or leasing the venue for the events under subd. 1.

125.24(5)(b) (b) Upon application, the division shall certify an owner of a qualifying event venue as eligible for the quota exception under s. 125.51 (4) (v) 5. if all of the following apply:

125.24(5)(b)1. 1. The qualifying event venue is in operation on January 1, 2026, and has been in operation for the 12-month period immediately preceding the date of the application.

125.24(5)(b)2. 2. The qualifying event venue has not been a “Class B” licensed premises at any time in the 12-month period immediately preceding the date of the application.

125.24(5)(b)3. 3. The owner of the qualifying event venue has not applied for a permit under this section.

125.24(5)(b)4. 4. The owner of the qualifying event venue provides documentation to the division that, in the absence of the exception under s. 125.51 (4) (v) 5., the municipality in which the qualifying event venue is located would be prohibited under s. 125.51 (4) (am) from issuing the owner a “Class B” license.

125.24(5)(b)5. 5. The owner of the qualifying event venue provides documentation to the division showing, and the division confirms, that the requirements under subd. 1. and par. (a) are satisfied.

125.24(5)(b)6. 6. The owner of the qualifying event venue provides notice to the division no later than March 2, 2026, that the owner is applying for a “Class B” license and is not seeking a no-sale event venue permit.

125.24(5)(c) (c) The division shall act on an application for certification under par. (b) within 30 days of receiving the application.

125.24(5)(d) (d) The division may not issue a certification under par. (b) after August 1, 2026.

Effective date note NOTE: This section is created eff. 1-1-26 by 2023 Wis. Act 73.

125.24 History History: 2023 a. 73.

subch. II of ch. 125 SUBCHAPTER II

FERMENTED MALT BEVERAGES

125.25 125.25 Class “A” licenses.

125.25(1) (1) Every municipal governing body may issue Class “A” licenses for the sale of fermented malt beverages from premises within the municipality. A Class “A” license authorizes retail sales of fermented malt beverages for consumption off the premises where sold and in original packages, containers, and bottles. A Class “A” license also authorizes the licensee to provide, free of charge, to customers and visitors who have attained the legal drinking age fermented malt beverages taste samples that are not in original packages, containers, or bottles and that do not exceed 3 fluid ounces each, for consumption on the Class “A” premises. No Class “A” licensee may provide more than 2 taste samples per day to any one person. Taste samples may be provided under this subsection only between the hours of 11 a.m. and 7 p.m. Any other provision of this chapter applicable to retail sales of fermented malt beverages by a Class “A” licensee also applies to the provision of taste samples, free of charge, of fermented malt beverages by a Class “A” licensee. A license may be issued after July 1. That license shall expire on the following June 30.

125.25(2) (2) 

125.25(2)(a) (a) Class “A” licenses may be issued to any person qualified under s. 125.04 (5), except a person acting as an agent for or in the employ of another.

125.25(2)(b) (b) Subject to s. 125.20 (6), a Class “A” license may not be issued to any person who holds, or has an interest in a permittee holding, any of the following:

125.25(2)(b)1. 1. A wholesaler’s permit issued under s. 125.28 or 125.54.

125.25(2)(b)2. 2. A brewer’s permit issued under s. 125.29.

125.25(2)(b)3. 3. A brewpub permit issued under s. 125.295.

125.25(2)(b)4. 4. A winery permit issued under s. 125.53.

125.25(2)(b)5. 5. A manufacturer’s or rectifier’s permit issued under s. 125.52.

125.25(2)(b)6. 6. An out-of-state shipper’s permit issued under s. 125.30 or 125.58.

125.25(3) (3) Class “A” licenses shall particularly describe the premises for which issued and are not transferable, except under s. 125.04 (12). A Class “A” license is subject to revocation for violation of any of the terms or provisions thereof.

125.25(4) (4) The fee for a Class “A” license shall be determined by the municipal governing body issuing the license. The fee for a license for less than 12 months shall be prorated according to the number of months or fraction thereof for which the license is issued.

125.25 History History: 1981 c. 79; 1989 a. 253; 1993 a. 378; 2003 a. 250; 2005 a. 103; 2007 a. 9, 20; 2011 a. 32; 2023 a. 73.

125.26 125.26 Class “B” licenses.

125.26(1) (1) Every municipal governing body may issue Class “B” licenses for the sale of fermented malt beverages from premises within the municipality and may authorize an official or body of the municipality to issue temporary Class “B” licenses under sub. (6). A Class “B” license authorizes retail sales of fermented malt beverages to be consumed either on the premises where sold or off the premises. A license may be issued after July 1. That license shall expire on the following June 30. Persons holding a Class “B” license may sell beverages containing less than 0.5 percent of alcohol by volume without obtaining a license under s. 66.0433.

125.26(2) (2) 

125.26(2)(a) (a) Class “B” licenses may be issued to any person qualified under s. 125.04 (5). Such licenses may not be issued to any person acting as agent for or in the employ of another except that this restriction does not apply to a hotel or restaurant which is not a part of or located on the premises of any mercantile establishment, or to a bona fide club, society or lodge that has been in existence for at least 6 months before the date of application. A Class “B” license for a hotel, restaurant, club, society or lodge may be issued in the name of an officer who shall be personally responsible for compliance with this chapter.

125.26(2)(b) (b) Subject to s. 125.20 (6), a Class “B” license may not be issued to any person who holds, or has an interest in a permittee holding, any of the following:

125.26(2)(b)1. 1. A wholesaler’s permit issued under s. 125.28 or 125.54.

125.26(2)(b)2. 2. A brewer’s permit issued under s. 125.29.

125.26(2)(b)3. 3. Except as provided in s. 125.295 (1) (h), (2) (a) 6. b., and (3) (b), a brewpub permit issued under s. 125.295.

125.26(2)(b)4. 4. A winery permit issued under s. 125.53.

125.26(2)(b)5. 5. A manufacturer’s or rectifier’s permit issued under s. 125.52.

125.26(2)(b)6. 6. An out-of-state shipper’s permit issued under s. 125.30 or 125.58.

125.26(2m) (2m) Notwithstanding s. 125.04 (3) (a) 3. and (9), a Class “B” license authorizes a person operating a hotel to furnish a registered guest who has attained the legal drinking age with a selection of fermented malt beverages in the guest’s room which is not part of the Class “B” premises. Fermented malt beverages furnished under this subsection shall be furnished in original packages or containers and stored in a cabinet, refrigerator or other secure storage place. The cabinet, refrigerator or other secure storage place must be capable of being locked. The cabinet, refrigerator or other secure storage place shall be locked, or the fermented malt beverages shall be removed from the room, when the room is not occupied and when fermented malt beverages are not being furnished under this subsection. A key for the lock shall be supplied to a guest who has attained the legal drinking age upon request at registration. The hotel shall prominently display a price list of the fermented malt beverages in the hotel room. Fermented malt beverages may be furnished at the time the guest occupies the room, but for purposes of this chapter, the sale of fermented malt beverages furnished under this subsection is considered to occur at the time and place that the guest pays for the fermented malt beverages. Notwithstanding s. 125.32 (3), the guest may pay for the fermented malt beverages at any time if he or she pays in conjunction with checking out of the hotel. An individual who stocks or accepts payment for alcohol beverages under this subsection shall be the licensee, the agent named in the license if the licensee is a corporation or limited liability company, or the holder of a manager’s or operator’s license or operator’s permit, or be supervised by one of those individuals.

125.26(2s) (2s) 

125.26(2s)(a) (a) In this subsection:

125.26(2s)(a)1. 1. “Coliseum” means a multipurpose facility designed principally for sports events, with a capacity of 18,000 or more persons.

125.26(2s)(a)2. 2. “Concessionaire” means a person designated by the owner or operator of a coliseum to operate premises in the coliseum and to provide fermented malt beverages to holders of coliseum suites.

125.26(2s)(b) (b) Notwithstanding s. 125.04 (3) (a) 3. and (9), a Class “B” license authorizes a person operating a coliseum or a concessionaire to furnish the holder of a coliseum suite who has attained the legal drinking age with a selection of fermented malt beverages in the coliseum suite that is not part of the Class “B” premises. Fermented malt beverages furnished under this paragraph shall be furnished in original packages or containers and stored in a cabinet, refrigerator or other secure storage place. The cabinet, refrigerator or other secure storage place or the coliseum suite must be capable of being locked. The cabinet, refrigerator or other secure storage place or the coliseum suite shall be locked, or the fermented malt beverages shall be removed from the coliseum suite, when the coliseum suite is not occupied and when fermented malt beverages are not being furnished under this paragraph. Fermented malt beverages may be furnished at the time the holder occupies the coliseum suite, but for purposes of this chapter, the sale of fermented malt beverages furnished under this paragraph is considered to occur at the time and place that the holder pays for the fermented malt beverages. Notwithstanding s. 125.32 (3), the holder of a coliseum suite may pay for the fermented malt beverages at any time if he or she pays in accordance with the terms of an agreement with the person operating the coliseum or with the concessionaire. An individual who stocks or accepts payment for alcohol beverages under this paragraph shall be the licensee, the agent named in the license if the licensee is a corporation or limited liability company, or the holder of a manager’s or operator’s license or operator’s permit, or be supervised by one of those individuals.

125.26(2u) (2u) Notwithstanding ss. 125.04 (3) (a) 3. and (9) and 125.09 (1), in addition to the authorization specified in sub. (1), a Class “B” license issued under this section to a caterer also authorizes the caterer to provide fermented malt beverages, including their retail sale, at the National Railroad Museum in Green Bay during special events held at this museum. Notwithstanding sub. (1), a caterer may provide fermented malt beverages under this subsection at any location at the National Railroad Museum even though the National Railroad Museum is not part of the caterer’s licensed premises, as described under sub. (3) in the caterer’s Class “B” license, and even if the National Railroad Museum is not located within the municipality that issued the caterer’s Class “B” license. A caterer that provides fermented malt beverages under this subsection is subject to s. 125.32 (2) as if the fermented malt beverages were provided on the caterer’s Class “B” licensed premises. This subsection does not authorize the National Railroad Museum to sell fermented malt beverages at retail or to procure or stock fermented malt beverages for purposes of retail sale. This subsection does not apply if, at any time, the National Railroad Museum holds a Class “B” license.

125.26(2v) (2v) 

125.26(2v)(a) (a) Subject to pars. (b) and (c), and notwithstanding ss. 125.04 (3) (a) 3. and (9), 125.09 (1), and 125.32 (6) (a), in addition to the authorization specified in sub. (1), a Class “B” license issued under this section to a caterer also authorizes the caterer to provide fermented malt beverages, including their retail sale, on racetrack grounds, as defined in s. 125.27 (5) (a). Subject to pars. (b) and (c), and notwithstanding sub. (1) and s. 125.32 (6) (a), a caterer may provide fermented malt beverages under this paragraph at any location on racetrack grounds even though the racetrack grounds are not part of the caterer’s licensed premises, as described under sub. (3) in the caterer’s Class “B” license, and even if the racetrack grounds are not located within the municipality that issued the caterer’s Class “B” license. A caterer that provides fermented malt beverages under this paragraph is subject to s. 125.32 (2) and (3) as if the fermented malt beverages were provided on the caterer’s Class “B” licensed premises.

125.26(2v)(b) (b) A caterer may not provide fermented malt beverages under par. (a) at any designated camping area on racetrack grounds while the area is in use for camping.

125.26(2v)(c) (c) A caterer may not provide fermented malt beverages under par. (a) on any premises covered by a permit issued under s. 125.27 (5) or 125.51 (5) (f).

125.26(2w) (2w) Notwithstanding ss. 125.04 (3) (a) 3. and (9) and 125.09 (1), in addition to the authorization specified in sub. (1), a Class “B” license issued under this section to a caterer also authorizes the caterer to provide fermented malt beverages, including their retail sale, at the Heritage Hill state park during special events held at this park. Notwithstanding sub. (1), a caterer may provide fermented malt beverages under this subsection at any location at the Heritage Hill state park even though the Heritage Hill state park is not part of the caterer’s licensed premises, as described under sub. (3) in the caterer’s Class “B” license, and even if the Heritage Hill state park is not located within the municipality that issued the caterer’s Class “B” license. A caterer that provides fermented malt beverages under this subsection is subject to s. 125.32 (2) as if the fermented malt beverages were provided on the caterer’s Class “B” licensed premises. This subsection does not authorize the Heritage Hill state park to sell fermented malt beverages at retail or to procure or stock fermented malt beverages for purposes of retail sale. This subsection does not apply if, at any time, the Heritage Hill state park holds a Class “B” license.

125.26(2x) (2x) Notwithstanding ss. 125.04 (3) (a) 3. and (9) and 125.09 (1), in addition to the authorization specified in sub. (1), a Class “B” license issued under this section also authorizes the licensee to provide fermented malt beverages, including their retail sale, at specific locations within the Ozaukee County fairgrounds for consumption at these locations during special events held at the fairgrounds, if the Ozaukee County board adopts a resolution approving the licensee and if the licensee’s Class “B” licensed premises are located in Ozaukee County. Notwithstanding sub. (1), a licensee may provide fermented malt beverages under this subsection at the Ozaukee County fairgrounds even though the Ozaukee County fairgrounds are not part of the licensee’s licensed premises, as described under sub. (3) in the licensee’s Class “B” license, and even if the Ozaukee County fairgrounds are not located within the municipality that issued the Class “B” license. A licensee that provides fermented malt beverages under this subsection is subject to s. 125.32 (2) as if the fermented malt beverages were provided on the licensee’s Class “B” licensed premises. Notwithstanding s. 125.34 (4) and (5), a wholesaler may deliver fermented malt beverages to the Ozaukee County fairgrounds to a licensee approved by the Ozaukee County board under this subsection and such an approved licensee may transport fermented malt beverages from its licensed premises to the Ozaukee County fairgrounds for purposes of selling the fermented malt beverages at the Ozaukee County fairgrounds. This subsection does not authorize Ozaukee County or any person operating or managing the Ozaukee County fairgrounds to sell fermented malt beverages at retail or to procure or stock fermented malt beverages for purposes of retail sale.

125.26(3) (3) Class “B” licenses shall particularly describe the premises for which issued and are not transferable, except as provided in s. 125.04 (12). A Class “B” license is subject to revocation for violation of any of the terms or provisions thereof.

125.26(3m) (3m) A municipality may issue a Class “B” license authorizing retail sales of fermented malt beverages on a railroad car while the railroad car is standing in a specified location in the municipality.

125.26(4) (4) The fee for a Class “B” license shall be determined by the municipal governing body issuing the license but the fee may not exceed $100 per year. The fee for a license for less than 12 months shall be prorated according to the number of months or fraction thereof for which the license is issued.

125.26(5) (5) Class “B” licenses may be issued at any time for a period of 6 months in any calendar year, for which 50 percent of the license fee shall be paid. Such licenses are not renewable during the calendar year in which issued.

125.26(6) (6) Temporary Class “B” licenses may be issued to bona fide clubs and chambers of commerce, to county or local fair associations or agricultural societies, to churches, lodges or societies that have been in existence for at least 6 months before the date of application, and to posts of veterans organizations authorizing the sale of fermented malt beverages at a particular picnic or similar gathering, at a meeting of the post, or during a fair conducted by the fair association or agricultural society. The amount of the fee for the license shall be determined by the municipal governing body issuing the license but may not exceed $10. An official or body authorized by a municipal governing body to issue temporary Class “B” licenses may, upon issuance of any temporary Class “B” license, authorize the licensee to permit underage persons to be on the premises for which the license is issued. A license issued to a county or district fair licenses the entire fairgrounds where the fair is being conducted and all persons engaging in retail sales of fermented malt beverages from leased stands on the fairgrounds. The county or district fair to which the license is issued may lease stands on the fairgrounds to persons who may engage in retail sales of fermented malt beverages from the stands while the fair is being held. A municipal governing body may issue a temporary Class “B” license for premises that are covered by a “Class B” permit issued under s. 125.51 (5) (b) 2. if the applicant meets the requirements of this subsection. If a license is issued under this subsection to a fair association solely for the purpose of conducting on the licensed premises fermented malt beverages judging or tasting events involving servings of fermented malt beverages no greater than one fluid ounce each, s. 125.32 (2) does not apply to these licensed premises.

125.26 History History: 1981 c. 79; 1985 a. 302; 1987 a. 249, 399; 1989 a. 253; 1991 a. 269; 1993 a. 112, 378; 1995 a. 282; 1999 a. 9; 1999 a. 150 s. 672; 2005 a. 22, 103; 2007 a. 20; 2009 a. 28; 2011 a. 32; 2011 a. 260 s. 81; 2013 a. 268; 2015 a. 62; 2017 a. 59, 95; 2021 a. 39; 2023 a. 73.

125.26 Annotation A municipality has authority to limit the area of the premises when it grants a license. Here, the town chose to license the entire eight acres of a resort as the premises for the sale, and also the consumption, of fermented malt beverages and intoxicating liquor. The town made that choice. The license was not void due to an insufficient description of the premises. Wisconsin Dolls, LLC v. Town of Dell Prairie, 2012 WI 76, 342 Wis. 2d 350, 815 N.W.2d 690, 10-2900.

125.27 125.27 Class “B” permits.