Chapter 125

125.15(1)(b) (b) The division has rendered a decision under s. 125.12 (6) in which the division has determined that a violation has occurred but no action has been brought in circuit court by the division, attorney general, or a district attorney to prosecute the violation.

125.15(2) (2) An intoxicating liquor wholesaler, intoxicating liquor retail licensee or permittee, or intoxicating liquor trade association that brings an action under sub. (1) shall be entitled to recover reasonable attorney fees if found to be the prevailing party.

125.15 History History: 2005 a. 25; 2023 a. 73.

125.16 125.16 Actions to recover price denied. No action may be brought to recover the price of any alcohol beverages sold in violation of this chapter or ch. 139.

125.16 History History: 1981 c. 79.

125.17 125.17 Issuance of operators’ licenses.

125.17(1) (1) Authorization. Every municipal governing body shall issue an operator’s license to any applicant who is qualified under s. 125.04 (5), except that the municipal governing body may by ordinance authorize a designated municipal official to issue operator’s licenses. Operators’ licenses may not be required other than for the purpose of complying with ss. 125.32 (2) and 125.68 (2) or s. 125.06 (3g). Operators’ licenses may be issued only upon written application.

125.17(2) (2) Validity. Operators’ licenses are valid only within the issuing municipality.

125.17(3) (3) Fee. The municipal governing body shall establish by ordinance a fee for the operator’s license. Except as provided under sub. (4), a license shall be valid for one or 2 years, as determined by the municipal governing body, and shall expire on June 30, except in 1st class cities the license shall expire on December 31.

125.17(4) (4) Temporary license. Any municipal governing body or designated municipal official may issue a temporary operator’s license under the terms of subs. (1) to (3), except that:

125.17(4)(a) (a) This license may be issued only to operators employed by, or donating their services to, nonprofit corporations.

125.17(4)(b) (b) No person may hold more than 2 licenses of this kind per year.

125.17(4)(c) (c) The license is valid for any period from one day to 14 days, and the period for which it is valid shall be stated on the license.

125.17(5) (5) Provisional license.

125.17(5)(a) (a)

125.17(5)(a)1. 1. A municipal governing body that issues operators’ licenses shall issue provisional operators’ licenses. Subject to subd. 2., the municipal governing body may by ordinance establish standards under which provisional licenses shall be issued and shall by ordinance designate the municipal official having authority to issue them.

125.17(5)(a)2. 2. Subject to pars. (b) to (e), a municipal governing body that issues operators’ licenses shall issue a provisional operator’s license to a person who, at the time of application for an operator’s license under sub. (1) and payment of the fee under sub. (3), files a certified copy of a valid operator’s license issued by another municipality.

125.17(5)(b) (b) A provisional license may be issued only to a person who has applied for an operator’s license under sub. (1). A provisional license may not be issued to any person who has been denied a license under sub. (1) by the municipal governing body or designated municipal official.

125.17(5)(c) (c) The municipal governing body shall establish the fee for a provisional license. The fee may not exceed $15.

125.17(5)(d) (d)

125.17(5)(d)1. 1. Except as provided in subd. 2., a provisional license expires 60 days after its issuance or when a license under sub. (1) is issued to the holder, whichever is sooner.

125.17(5)(d)2. 2. A provisional license issued under par. (a) 2. expires as provided under subd. 1. or upon expiration of the operator’s license issued by another municipality and filed under par. (a) 2., whichever is sooner.

125.17(5)(e) (e) The official who issued the provisional license may revoke the license if he or she discovers that the holder of the license made a false statement on the application or, if the provisional license is issued under par. (a) 2., if the official determines that the operator’s license issued by another municipality and filed under par. (a) 2. is not valid or upon denial of the person’s application for an operator’s license under sub. (1).

125.17(6) (6) Training course.

125.17(6)(a) (a) Except as provided in par. (b), no municipal governing body or designated municipal official may issue an operator’s license unless the applicant has successfully completed a responsible beverage server training course at any location that is offered by a technical college district and that conforms to curriculum guidelines specified by the technical college system board or a comparable training course, which may include computer-based training and testing, that is approved by the division or the department of safety and professional services, or unless the applicant fulfills one of the following requirements:

125.17(6)(a)1. 1. The person is renewing an operator’s license.

125.17(6)(a)2. 2. Within the past 2 years, the person held a Class “A”, “Class A” or “Class C” license or a Class “B” or “Class B” license or permit or a manager’s or operator’s license.

125.17(6)(a)3. 3. Within the past 2 years, the person has completed such a training course.

125.17(6)(b) (b) A municipal governing body or designated municipal official shall issue a provisional operator’s license to a person who is enrolled in a training course under par. (a) and who meets the standards established by the municipality by ordinance, if any. The municipal governing body shall revoke that license if the applicant fails successfully to complete the course in which he or she enrolls.

125.17(6)(c) (c) No municipal governing body may require that applicants for operators’ licenses undergo training in addition to that under par. (a) but may require applicants to purchase at cost materials that deal with relevant local subjects not covered in the course under par. (a).

125.17 History History: 1981 c. 79, 170; 1983 a. 263; 1989 a. 253; 1991 a. 39, 269; 1993 a. 259, 399, 491; 1995 a. 27 s. 9154 (1); 1997 a. 27; 2001 a. 16; 2003 a. 245; 2011 a. 179; 2015 a. 62; 2017 a. 59; 2019 a. 166; 2023 a. 73.

125.175 125.175 Issuance of operators’ permits.

125.175(1) (1) Subject to sub. (4), the division shall issue an operator’s permit to any applicant who is qualified under s. 125.04 (5). Operators’ permits may not be required other than for the purpose of complying with ss. 125.32 (2) and 125.68 (2) or s. 125.06 (3g). Operators’ permits may be issued only upon written application.

125.175(2) (2) Operators’ permits are valid in all municipalities in this state.

125.175(3) (3) The division shall establish a fee for issuance or renewal of an operator’s permit and shall determine whether the permit shall be valid for one or 2 years.

125.175(4) (4) 

125.175(4)(a) (a) The division may not issue an operator’s permit unless the applicant satisfies the criteria for issuance of an operator’s license specified in s. 125.17 (6) (a). In applying these criteria to an applicant who holds or previously held an operator’s permit or an operator’s license, the division shall treat as synonymous operators’ permits and operators’ licenses.

125.175(4)(b) (b) The division may not require applicants for operators’ permits to undergo training in addition to that specified in s. 125.17 (6) (a) but may require applicants to purchase at cost materials that deal with relevant subjects not covered in the course under s. 125.17 (6) (a).

125.175 History History: 2023 a. 73.

125.18 125.18 Issuance of managers’ licenses.

125.18(1) (1) Authorization. A municipal governing body may provide by ordinance for the issuance of managers’ licenses. Managers’ licenses may not be required other than for the purpose of complying with ss. 125.32 (1) and 125.68 (1). Managers’ licenses may be issued only upon written application.

125.18(2) (2) Validity. Managers’ licenses are valid only within the issuing municipality.

125.18(3) (3) Fee. The municipal governing body may establish by ordinance a fee for the manager’s license, but the fee may not exceed $25 per year. The license shall be valid for no more than one year and shall expire on June 30.

125.18 History History: 1981 c. 79, 391.

125.185 125.185 Provisional retail licenses.

125.185(1) (1) A municipal governing body that issues licenses authorizing the retail sale of fermented malt beverages, intoxicating liquor or wine shall issue provisional retail licenses. The municipal governing body may by ordinance establish standards under which provisional retail licenses shall be issued and shall by ordinance designate the municipal official having authority to issue provisional retail licenses.

125.185(2) (2) A provisional retail license may be issued only to a person who has applied for a Class “A”, Class “B”, “Class A”, “Class B” or “Class C” license and authorizes only the activities that the type of retail license applied for authorizes.

125.185(3) (3) The municipal governing body shall by ordinance establish the fee for a provisional retail license. The fee may not exceed $15.

125.185(4) (4) A provisional retail license expires 60 days after its issuance or when the Class “A”, Class “B”, “Class A”, “Class B” or “Class C” license is issued to the holder, whichever is sooner. The official who issued the provisional retail license may revoke the license if he or she discovers that the holder of the license made a false statement on the application.

125.185(5) (5) Notwithstanding sub. (1), a municipal official may not issue a provisional “Class B” license if the municipality’s quota under s. 125.51 (4) prohibits the municipality from issuing a “Class B” license.

125.185(6) (6) No person may hold more than one provisional retail license for each type of license applied for by the holder per year.

125.185 History History: 1995 a. 23.

125.19 125.19 Alcohol beverage warehouse permit.

125.19(1) (1) Issuance. The division shall issue an alcohol beverage warehouse permit which authorizes the permittee to store and warehouse alcohol beverages in warehouse premises covered by the permit, subject to rules adopted by the division. The permit does not authorize the sale of any alcohol beverages.

125.19(2) (2) Eligibility. Alcohol beverage warehouse permits may be issued only to a person who holds a valid certificate issued under s. 73.03 (50) and is qualified under s. 125.04 (5), except a person acting as an agent for or in the employ of another. Notwithstanding s. 125.04 (5) (a) 5., a person is not required to complete a responsible beverage server training course to be eligible for a permit under this section.

125.19 History History: 1981 c. 79; 1993 a. 259; 1995 a. 27; 2023 a. 73.

125.20 125.20 Interest restrictions.

125.20(1) (1) Definitions. In this section:

125.20(1)(a) (a) “Distribution permit” means a permit issued under s. 125.28 or 125.54.

125.20(1)(b) (b) “Distribution permittee” means a person holding a distribution permit and includes a restricted individual of such a person.

125.20(1)(c) (c) “Production permit” means a permit issued under s. 125.29, 125.295, 125.52, or 125.53, a permit issued under s. 125.30 to a brewer in another state, or a permit issued under s. 125.58 to a manufacturer, rectifier, or winery in another state.

125.20(1)(d) (d) “Production permittee” means a person holding a production permit and includes a restricted individual of such a person.

125.20(1)(e) (e) “Restricted individual” means any of the following:

125.20(1)(e)1. 1. An individual identified on a manager’s license or who works or acts in a managerial capacity for a permittee or licensee.

125.20(1)(e)2. 2. An individual serving as an officer, director, member, manager, or agent of a corporation or limited liability company holding a permit or license.

125.20(1)(e)3. 3. An individual holding more than a 10 percent ownership interest in a permittee or licensee.

125.20(1)(f) (f) “Restricted entity” means an entity holding more than a 10 percent ownership interest in a permittee or licensee.

125.20(1)(g) (g) “Restricted investor” means a restricted individual or restricted entity.

125.20(1)(h) (h) “Retail license or permit” means a Class “A,” Class “B,” “Class A,” “Class B,” or “Class C” license, a Class “B” or “Class B” permit, or a no-sale event venue permit.

125.20(1)(i) (i) “Retail licensee or permittee” means a person holding a retail license or permit and includes a restricted individual of such a person.

125.20(2) (2) Producers.

125.20(2)(a) (a) No production permittee may hold any interest in any distribution permittee.

125.20(2)(b) (b) No production permittee may hold any interest in any retail licensee or permittee, except as authorized under s. 125.295.

125.20(3) (3) Distributors.

125.20(3)(a) (a) No distribution permittee may hold any interest in any retail licensee or permittee.

125.20(3)(b) (b) No distribution permittee may hold any interest in any production permittee, except as provided in s. 125.28 (2) (d).

125.20(4) (4) Retailers.

125.20(4)(a) (a) No retail licensee or permittee may hold any interest in any distribution permittee.

125.20(4)(b) (b) No retail licensee or permittee may hold any interest in any production permittee, except as authorized under s. 125.295.

125.20(5) (5) Construction of section; authorized cross-tier activity.

125.20(5)(a) (a) For purposes of this section and s. 125.01, permittees are categorized under the 3-tier system as follows:

125.20(5)(a)1. 1. A production permittee operates within the production tier.

125.20(5)(a)2. 2. A distribution permittee operates within the distribution tier.

125.20(5)(a)3. 3. A retail licensee or permittee operates within the retail tier.

125.20(5)(b) (b) This section does not prohibit a licensee or permittee from engaging in any activity that this chapter explicitly authorizes for the type of license or permit held or that is explicitly authorized under the terms of the license or permit.

125.20(5)(c) (c) To the extent there is a conflict between any provision of subs. (2) to (4) and any provision of ss. 125.25 (2) (b), 125.26 (2) (b), 125.27 (7), 125.28 (2) (b), 125.29 (2) (a), 125.295 (2) (a) 6., 125.30 (3) (c), and 125.69 (1), the provisions of ss. 125.25 (2) (b), 125.26 (2) (b), 125.27 (7), 125.28 (2) (b), 125.29 (2) (a), 125.295 (2) (a) 6., 125.30 (3) (c), and 125.69 (1) are controlling.

Effective date note NOTE: Par. (c) is amended eff. 1-1-26 by 2023 Wis. Act 73 to read:

Effective date text (c) To the extent there is a conflict between any provision of subs. (2) to (4) and any provision of ss. 125.24 (3), 125.25 (2) (b), 125.26 (2) (b), 125.27 (7), 125.28 (2) (b), 125.29 (2) (a), 125.295 (2) (a) 6., 125.30 (3) (c), and 125.69 (1), the provisions of ss. 125.24 (3), 125.25 (2) (b), 125.26 (2) (b), 125.27 (7), 125.28 (2) (b), 125.29 (2) (a), 125.295 (2) (a) 6., 125.30 (3) (c), and 125.69 (1) are controlling.

125.20(5)(d) (d) If a license or permit may not be issued to a person under s. 125.25 (2) (b), 125.26 (2) (b), 125.27 (7), 125.28 (2) (b), 125.29 (2) (a), 125.295 (2) (a) 6., 125.30 (3) (c), or 125.69 (1), the person may not acquire an interest prohibited under s. 125.25 (2) (b), 125.26 (2) (b), 125.27 (7), 125.28 (2) (b), 125.29 (2) (a), 125.295 (2) (a) 6., 125.30 (3) (c), or 125.69 (1) after the license or permit has been issued.