Chapter 100

100.52(6)(am)1. 1. The telephone solicitation is made to a recipient in response to the recipient’s request for the telephone solicitation.

100.52(6)(am)2. 2. The telephone solicitation is made to a recipient who is a current client of the person selling the property, goods, or services that is the reason for the telephone solicitation. This paragraph does not apply if the recipient is a current client of an affiliate of such a person, but is not a current client of such a person.

100.52(6)(c) (c) Subsection (4) (a) 5. does not apply to the transmission of a caller identification record in connection with the authorized activity of a law enforcement agency or a court order that specifically authorizes the manipulation of a caller identification record.

Effective date note NOTE: Sub. (6) is shown as affected eff. 4-1-25 by 2023 Wis. Act 243. Prior to 4-1-25 it reads:

Effective date text (6) Exceptions. Subsections (4) (a) 2. and 3. do not apply to a telephone solicitation that satisfies any of the following:

Effective date text (a) The telephone solicitation is made to a recipient in response to the recipient’s request for the telephone solicitation.

Effective date text (b) The telephone solicitation is made to a recipient who is a current client of the person selling the property, goods, or services that is the reason for the telephone solicitation. This paragraph does not apply if the recipient is a current client of an affiliate of such a person, but is not a current client of such a person.

100.52(7) (7) Territorial application. This section applies to any interstate telephone solicitation received by a person in this state and to any intrastate telephone solicitation.

100.52(8) (8) Rules. The department may promulgate rules to administer and enforce this section.

100.52(9) (9) Department duties.

100.52(9)(a) (a) The department shall publicize the procedures for a residential customer to add a telephone number to the national do-not-call registry.

100.52(9)(b) (b) The department shall investigate violations of this section and may bring an action for temporary or permanent injunctive or other relief for any violation of this section.

100.52(10) (10) Penalties.

100.52(10)(a) (a) Except as provided in par. (b) or (c), a person who violates this section may be required to forfeit $100 for each violation.

Effective date note NOTE: Par. (a) is shown as amended eff. 4-1-25 by 2023 Wis. Act 243. Prior to 4-1-25 it reads:

Effective date text (a) Except as provided in par. (b), a person who violates this section may be required to forfeit $100 for each violation.

100.52(10)(b) (b) A telephone solicitor that violates sub. (4) (a) 1. to 3., (b), (c), or (d) may be required to forfeit not more than $100 for each violation.

Effective date note NOTE: Par. (b) is shown as amended eff. 4-1-25 by 2023 Wis. Act 243. Prior to 4-1-25 it reads:

Effective date text (b) A telephone solicitor that violates sub. (4) may be required to forfeit not more than $100 for each violation.

100.52(10)(c) (c) A telephone solicitor that violates sub. (4) (a) 4. or 5. shall forfeit not less than $100 nor more than $10,000 for each violation.

Effective date note NOTE: Par. (c) is created eff. 4-1-25 by 2023 Wis. Act 243.

100.52 History History: 2001 a. 16 ss. 2435 to 2446f, 2819b, 2821b; 2007 a. 226; 2011 a. 197; 2013 a. 234; 2023 a. 243.

100.52 Cross-reference Cross-reference: See also ch. ATCP 127, Wis. adm. code.

100.523 100.523 Caller identification spoofing.

100.523(1) (1) Definition. In this section, “caller identification record” has the meaning given in s. 100.52 (1) (bd).

100.523(2) (2) Prohibition. Except as provided in sub. (3), no person may, in connection with any telecommunications service, knowingly transmit a misleading or inaccurate caller identification record with the intent to defraud or wrongfully obtain anything of value, including personally identifiable information.

100.523(3) (3) Exemptions. The prohibition in sub. (2) does not apply to any of the following:

100.523(3)(a) (a) The transmission of a caller identification record in connection with the authorized activity of a law enforcement agency or a court order that specifically authorizes the manipulation of a caller identification record.

100.523(3)(b) (b) A provider of telecommunications service, Internet access service, or voice over Internet protocol service that is engaged in any of the following:

100.523(3)(b)1. 1. Acting in the service provider’s capacity as an intermediary for the transmission of telephone service between the caller and the recipient.

100.523(3)(b)2. 2. Providing or configuring a service or service feature as requested by the customer.

100.523(3)(b)3. 3. Acting in a manner that is authorized or required by law.

100.523(4) (4) Rules. The department may promulgate rules to administer and enforce this section.

100.523(5) (5) Enforcement. The department shall investigate violations of this section and may bring an action for temporary or permanent injunctive or other relief for any violation of this section.

100.523(6) (6) Penalty. A person who violates sub. (2) shall forfeit not less than $100 nor more than $10,000 for each violation.

Effective date note NOTE: This section is created eff. 4-1-25 by 2023 Wis. Act 243.

100.523 History History: 2023 a. 243.

100.525 100.525 Telephone records; obtaining, selling, or receiving without consent.

100.525(1) (1) In this section:

100.525(1)(a) (a) “Caller identification record” means a record that is delivered electronically to the recipient of a telephone call simultaneously with the reception of the telephone call and that indicates the telephone number from which the telephone call was initiated or similar information regarding the telephone call.

100.525(1)(am) (am) “Customer” means a person who purchases telephone service.

100.525(1)(b) (b) “Telephone record” means a record in written, electronic, or oral form, except a caller identification record, that is created by a telephone service provider and that contains any of the following information with respect to a customer:

100.525(1)(b)1. 1. Telephone numbers that have been dialed by the customer.

100.525(1)(b)2. 2. Telephone numbers pertaining to calls made to the customer.

100.525(1)(b)3. 3. The time when calls were made by the customer or to the customer.

100.525(1)(b)4. 4. The duration of calls made by the customer or to the customer.

100.525(1)(c) (c) “Telephone service” means the conveyance of 2-way voice communication in analog, digital, or other form by any medium, including wire, cable, fiber optics, cellular, broadband personal communications services, or other wireless technologies, satellite, microwave, or at any frequency over any part of the electromagnetic spectrum. “Telephone service” includes the conveyance of voice communication over the Internet and telephone relay service.

100.525(1)(d) (d) “Telephone service provider” means a person who provides telephone service to a customer.

100.525(2) (2) No person may do any of the following:

100.525(2)(a) (a) Obtain, or attempt to obtain, a telephone record that pertains to a customer who is a resident of this state, without the customer’s consent, by doing any of the following:

100.525(2)(a)1. 1. Making a false statement to an agent of a telephone service provider.

100.525(2)(a)2. 2. Making a false statement to a customer of a telephone service provider.

100.525(2)(a)3. 3. Knowingly providing to a telephone service provider a document that is fraudulent, that has been lost or stolen, or that has been obtained by fraud.

100.525(2)(b) (b) Ask another person to obtain a telephone record knowing that the person will obtain the telephone record in a manner prohibited under this section.

100.525(2)(c) (c) Sell or offer to sell a telephone record obtained in a manner prohibited under this section.

100.525(3) (3) 

100.525(3)(a) (a) A person who violates this section is guilty of a Class I felony if the violation involves one telephone record.

100.525(3)(b) (b) A person who violates this section is guilty of a Class G felony if the violation involves 2 or more telephone records.

100.525(3)(c) (c) A person who violates this section is guilty of a Class E felony if the violation involves more than 10 telephone records.

100.525(4) (4) 

100.525(4)(a) (a) In addition to the penalties authorized under sub. (3), a person who violates this section may be required to forfeit personal property used or intended to be used in the violation.

100.525(4)(b) (b) In an action to enforce this section, the court shall award to a person who is the subject of a telephone record involved in a violation of this section all of the following:

100.525(4)(b)1. 1. The amount of the person’s pecuniary loss suffered because of a violation of this section, if proof of the loss is submitted to the satisfaction of the court, or $1,000, whichever is greater.

100.525(4)(b)2. 2. The amount of any gain to the violator as a result of the violation.

100.525(5) (5) This section does not apply to any of the following:

100.525(5)(a) (a) Action by a law enforcement agency in connection with the official duties of the law enforcement agency.

100.525(5)(b) (b) A disclosure by a telephone service provider, if any of the following applies:

100.525(5)(b)1. 1. The telephone service provider reasonably believes the disclosure is necessary to do any of the following:

100.525(5)(b)1.a. a. Provide telephone service to a customer.

100.525(5)(b)1.b. b. Protect an individual from fraudulent, abusive, or unlawful use of telephone service or a telephone record.

100.525(5)(b)2. 2. The disclosure is made to the National Center for Missing and Exploited Children.

100.525(5)(b)3. 3. The disclosure is authorized by state or federal law or regulation.

100.525(6) (6) A violation of this section may also constitute an unfair method of competition or unfair trade practice under s. 100.20 or a fraudulent representation under s. 100.18.

100.525 History History: 2005 a. 261; 2007 a. 97.

100.53 100.53 Vehicle rentals; title and registration fees.

100.53(1) (1) In this section:

100.53(1)(ag) (ag) “Government fee” means any fee charged by a rental company to recover the cost of any fee or charge that is imposed by a government, airport or other transportation authority, or any other government agent that is deemed applicable to the rental of private vehicles in this state.

100.53(1)(am) (am) “Rental company” has the meaning given in s. 344.51 (1g) (c).

100.53(1)(b) (b) “Title or registration fee” means a fee charged by a rental company to recover the cost of registering or obtaining a certificate of title.

100.53(2) (2) No rental company may disseminate or make in this state an advertisement or representation that includes a statement of the rental rate for a private passenger vehicle, as defined in s. 344.57 (4), that is available for rent from a location in this state, unless one of the following applies:

100.53(2)(a) (a) The statement of the rental rate includes the amount of any title or registration fee or government fee charged by the rental company.

100.53(2)(b) (b) The advertisement or representation includes a statement that the customer must pay a title or registration fee or government fee, and the rental company notifies a customer of the amount of the title or registration fee or government fee before the customer enters into an agreement with the rental company.

100.53 History History: 2005 a. 25, 173, 254.

100.54 100.54 Access to credit reports.

100.54(1) (1) Definitions. In this section:

100.54(1)(a) (a) “Business day” means a business day, as defined in s. 421.301 (6), that is not a legal holiday under s. 995.20 or a federal legal holiday.

100.54(1)(b) (b) “Consumer report” has the meaning given in 15 USC 1681a (d).

100.54(1)(c) (c) “Consumer reporting agency” has the meaning given in s. 15 USC 1681a (f).

100.54(1)(d) (d) “Reseller” means a consumer reporting agency that acts only as a reseller of credit information by assembling and merging information contained in a database of another consumer reporting agency or multiple consumer reporting agencies, and does not maintain a permanent database of credit information from which new consumer reports are produced.