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AB743-ASA1,4,23 23(3) An online marketplace shall do both of the following:
AB743-ASA1,5,3
1(a) Periodically, but not less than annually, notify any high-volume 3rd-party
2seller on such online marketplace's platform of the requirement to keep any
3information collected under sub. (2) current.
AB743-ASA1,5,64 (b) Require any high-volume 3rd-party seller on such online marketplace's
5platform to, not later than 10 days after receiving the notice under par. (a),
6electronically certify one of the following:
AB743-ASA1,5,87 1. The seller has provided any changes to such information to the online
8marketplace, if any such changes have occurred.
AB743-ASA1,5,99 2. There have been no changes to such seller's information.
AB743-ASA1,5,1110 3. Such seller has provided any changes to such information to the online
11marketplace.
AB743-ASA1,5,17 12(4) In the event that a high-volume 3rd-party seller does not provide the
13information or certification required under this section, the online marketplace
14shall, after providing the seller with written or electronic notice and an opportunity
15to provide such information or certification not later than 10 days after the issuance
16of such notice, suspend any future sales activity of such seller until such seller
17provides such information or certification.
AB743-ASA1,5,18 18(5) An online marketplace shall do both of the following:
AB743-ASA1,5,2019 (a) Verify the information collected under sub. (2) not later than 10 days after
20such collection.
AB743-ASA1,5,2221 (b) Verify any change to such information not later than 10 days after being
22notified of such change by a high-volume 3rd-party seller under sub. (3).
AB743-ASA1,5,25 23(6) In the case of a high-volume 3rd-party seller that provides a copy of a valid
24government-issued tax document, any information contained in such document
25shall be presumed to be verified as of the date of issuance of such document.
AB743-ASA1,6,1
1(7) (a) An online marketplace shall do both of the following:
AB743-ASA1,6,52 1. Require any high-volume 3rd-party seller with an aggregate total of
3$20,000 or more in annual gross revenues on such online marketplace and that uses
4such online marketplace's platform to provide the information described in par. (b)
5to the online marketplace.
AB743-ASA1,6,76 2. Disclose the information described in par. (b) to consumers in a clear and
7conspicuous manner both in:
AB743-ASA1,6,98 a. The order confirmation message or other document or communication made
9to a consumer after a purchase is finalized.
AB743-ASA1,6,1010 b. The consumer's account transaction history.
AB743-ASA1,6,1211 (b) The information required to be provided and disclosed under par. (a) is both
12of the following:
AB743-ASA1,6,1413 1. Except as provided in sub. (8) (a), the identity of the high-volume 3rd-party
14seller, including all of the following:
AB743-ASA1,6,1715 a. The full name of the seller, which may include the seller's name or seller's
16company name, or the name by which the seller or company operates on the online
17marketplace.
AB743-ASA1,6,1818 b. The physical address of the seller.
AB743-ASA1,6,2319 c. Contact information for the seller, to allow for the direct, unhindered
20communication with high-volume 3rd-party sellers by users of the online
21marketplace, including a current working telephone number, a current working
22electronic mail address, or a means of direct electronic messaging, which may be
23provided to such seller by the online marketplace.
AB743-ASA1,7,324 2. Whether the high-volume 3rd-party seller used a different seller to supply
25the consumer product to the consumer upon purchase, and, upon the request of an

1authenticated purchaser, the information described in subd. 1. relating to any such
2seller that supplied the consumer product to the purchaser, if such seller is different
3than the high-volume 3rd-party seller listed on the product listing prior to purchase.
AB743-ASA1,7,6 4(8) Subject to sub. (7) (b), upon the request of a high-volume 3rd-party seller,
5an online marketplace may provide for partial disclosure of the identity information
6required under sub. (7) (b) in the following situations:
AB743-ASA1,7,97 (a) If such seller certifies to the online marketplace that the seller does not have
8a business address and only has a residential street address, or has a combined
9business and residential address, the online marketplace may both:
AB743-ASA1,7,1110 1. Disclose only the country and, if applicable, the state in which such seller
11resides.
AB743-ASA1,7,1512 2. Inform consumers that there is no business address available for the seller
13and that consumer inquiries should be submitted to the seller by telephone,
14electronic mail, or other means of electronic messaging provided to such seller by the
15online marketplace.
AB743-ASA1,7,1816 (b) If such seller certifies to the online marketplace that the seller is a business
17that has a physical address for product returns, the online marketplace may disclose
18the seller's physical address for product returns.
AB743-ASA1,7,2419 (c) If such seller certifies to the online marketplace that the seller does not have
20a telephone number other than a personal telephone number, the online marketplace
21shall inform consumers that there is no telephone number available for the seller and
22that consumer inquiries should be submitted to the seller's electronic mail address
23or other means of electronic messaging provided to such seller by the online
24marketplace.
AB743-ASA1,8,12
1(9) If an online marketplace becomes aware that a high-volume 3rd-party
2seller has made a false representation to the online marketplace in order to justify
3the provision of a partial disclosure under sub. (8) (a) or that a high-volume
43rd-party seller who has requested and received a provision for a partial disclosure
5under sub. (8) (a) has not provided responsive answers within a reasonable time
6frame to consumer inquiries submitted to the seller by telephone, electronic mail, or
7other means of electronic messaging provided to such seller by the online
8marketplace, the online marketplace shall, after providing the seller with written or
9electronic notice and an opportunity to respond not later than 10 days after the
10issuance of such notice, suspend any future sales activity of such seller unless such
11seller consents to the disclosure of the identity information required under sub. (7)
12(b).
AB743-ASA1,8,16 13(10) An online marketplace shall disclose to consumers in a clear and
14conspicuous manner on the product listing of any high-volume 3rd-party seller a
15reporting mechanism that allows for electronic and telephonic reporting of
16suspicious marketplace activity to the online marketplace.
AB743-ASA1,8,18 17(11) The department may promulgate rules necessary to implement this
18section.
AB743-ASA1,8,22 19(12) No city, village, town, or county may enact or enforce an ordinance
20requiring an online marketplace to verify information relating to a high-volume
213rd-party seller or requiring an online marketplace to disclose information to
22consumers.
AB743-ASA1,5 23Section 5. Effective date.
AB743-ASA1,9,2
1(1) This act takes effect on the first day of the 7th month beginning after
2publication.
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