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Register December 2016 No. 732
Chapter Opt 5
UNPROFESSIONAL CONDUCT
Opt 5.01   Intent.
Opt 5.02   Definitions.
Opt 5.03   Unprofessional Conduct.
Opt 5.045   Informed Consent.
Opt 5.10   Patient records.
Opt 5.11   Verification.
Opt 5.14   Disclosure.
Ch. Opt 5 History History: Chapter Opt 7 as it existed on January 31, 1971 was repealed, and a new chapter Opt 7 was created, Register, January, 1971, No. 181, effective 2-1-71; chapter Opt 6, Issuance of License as it existed on August 31, 1985 was repealed and chapter Opt 7 was repealed and recreated as chapter Opt 6, Register, August, 1985, No. 356, effective 9-1-85; Chapter Opt 6 was renumbered Chapter Opt 5, effective April 1, 1989.
Opt 5.01 Opt 5.01Intent. The intent of the board in adopting the rules in this chapter is to establish minimum standards of conduct for optometrist and to specify reasons the board may reprimand, deny, limit, suspend, or revoke any license or certificate of registration.
Opt 5.01 History History: Cr. Register, August, 1985, No. 356, eff. 9-1-85; renum. Register, March, 1989, No. 399, eff. 4-1-89; r. (1), renum. (2) to be Opt 5.01, Register, September, 1997, No. 501, eff. 10-1-97; CR 15-078: am. Register December 2016 No. 732, eff. 1-1-17.
Opt 5.02 Opt 5.02Definitions. As used in this chapter:
Opt 5.02(1) (1) “Contact lens prescription" means a prescription order for a contact lens that includes all of the following:
Opt 5.02(1)(a) (a) The specifications needed to adequately duplicate a contact lens.
Opt 5.02(1)(b) (b) The name, signature and license number of the prescribing optometrist.
Opt 5.02(1)(c) (c) The date of the prescription.
Opt 5.02(1)(d) (d) The date of expiration.
Opt 5.02(1)(e) (e) Provisions for a reasonable number of refills.
Opt 5.02(2) (2) “Extended-wear contact lenses" means contact lenses which have received federal food and drug administration approval for marketing for extended wear and are prescribed for use on an extended wear or overnight schedule. 
Opt 5.02 Note Note: Extended-wear contact lenses require premarket approval under section 515 of the Federal Food, Drug and Cosmetic Act, 21 USC 360e (1985). A copy of this provision is available at the board office located at 1400 East Washington Avenue, P.O. Box 8935, Madison, WI 53708.
Opt 5.02(3) (3) “Grossly incompetent" means the failure of a licensee or certificate holder to exercise that degree of care and skill which is exercised by the average practitioner who holds the same type of license or certificate, acting in the same or similar circumstances. Grossly incompetent specifically includes the failure to have in good working order adequate equipment and instruments as are necessary to perform the minimum eye examination.
Opt 5.02(4) (4) “Lens prescription" means a written or electronic order that contains the specifications for ophthalmic materials for a particular patient for the purpose of treating the refractive or functional abilities of the visual system or the enhancement of visual performance.
Opt 5.02(5) (5) “Limited eye screening" means an event where no spectacle prescription, contact lens prescription or treatment or management plan is generated.
Opt 5.02(6) (6) “Signature" means a handwritten mark or an electronic sound, symbol, or process attached to or logically associated with a record and executed or adopted by a person with the intent to sign the record.
Opt 5.02 History History: Cr. Register, August, 1985, No. 356, eff. 9-1-85; emerg. cr. (1), eff. 12-17-85; renum. (1) to (3) to be (2) to (4), cr. (1), Register, June, 1986, No. 366, eff. 7-1-86; renum. Register, March, 1989, No. 399, eff. 4-1-89; renum. (1), (3) and (4) to be Opt 1.02 (1), (4) and (5), (2) to be (1), cr. (2), Register, June, 1990, No. 414, eff. 7-1-90; cr. (intro.) and (1), renum. (1) to be (1m) and am., Register, September, 1997, No. 501, eff. 10-1-97; CR 01-060: renum (1), (1m) and (2) to be (2) to (4) and am. (4), cr. (1), Register December 2001 No. 552, eff. 1-1-02; CR 05-036: cr. (5) Register January 2006 No. 601, eff. 2-1-06; CR 06-116: cr. (6) Register May 2007 No. 617, eff. 6-1-07; CR 13-017: am. (4) Register November 2013 No. 695, eff. 12-1-13; CR 15-078: am. (3) Register December 2016 No. 732, eff. 1-1-17.
Opt 5.03 Opt 5.03Unprofessional Conduct. Unprofessional conduct by an optometrist includes any of the following:
Opt 5.03(1) (1) Engaging in any practice which constitutes a danger to health, welfare, or safety of a patient or the public.
Opt 5.03(2) (2) Engaging in conduct in the practice of optometry which evidences a lack of knowledge or ability to apply professional principles or skills.
Opt 5.03(3) (3) Practicing or attempting to practice beyond the scope of practice.
Opt 5.03(4) (4) Practicing in a manner which demonstrates the optometrist is grossly incompetent.
Opt 5.03(5) (5) Obtaining a license through fraud.
Opt 5.03(6) (6) Obtaining or attempting to obtain anything of value by fraudulent representation in the practice of optometry.
Opt 5.03(7) (7) Practicing or attempting to practice while the ability to perform services is impaired by physical, mental or emotional disorder, drugs, or alcohol.
Opt 5.03(8) (8) Practicing while knowingly having an infectious or contagious disease.
Opt 5.03(9) (9) Any conduct of a character likely to deceive or defraud the public.
Opt 5.03(10) (10) Loaning of an optometric license or certificate to anyone.
Opt 5.03(11) (11) Splitting or dividing any fee for optometric service with any person, except an associate licensed optometrist.
Opt 5.03(12) (12) Using the title “Doctor”, or the initials “ Dr.”, in printed form unless the optometrist has been granted the title of doctor of optometry by an optometric college and unless the optometrist indicates in printing in the same communication that he or she is an optometrist.
Opt 5.03(13) (13) Failing to notify the board of any change in address or change in location of practice within 30 days.
Opt 5.03(14) (14) Failing to furnish to the board upon request information concerning the mode and location of practice.
Opt 5.03(15) (15) Failing to permit the board or a board representative to inspect his or her office, equipment and records during regular office hours.
Opt 5.03(16) (16) Failing to have in good working order adequate equipment and instruments as are necessary to perform the minimum eye examination specified in s. Opt. 1.02 (5).
Opt 5.03(17) (17)
Opt 5.03(17)(a)(a) Except as provided in par. (b), failing to perform the minimum eye examination at any of the following:
Opt 5.03(17)(a)1. 1. The patient's initial examination with the optometrist.
Opt 5.03(17)(a)2. 2. Any examination conducted more than one year after a minimum eye examination.
Opt 5.03(17)(a)3. 3. An examination for the fitting of contact lenses as defined in s. Opt 1.02 (4).
Opt 5.03(17)(b) (b) It shall not be unprofessional conduct to fail to perform the minimum eye examination in any of the following instances:
Opt 5.03(17)(b)1. 1. Where the patient refuses or is unable to participate in any procedure of the minimum eye examination.
Opt 5.03(17)(b)2. 2. At an examination for the diagnosis and management of eye disease or for the removal of superficial foreign bodies from an eye or from an appendage to the eye.
Opt 5.03(17)(b)3. 3. Where written verification of all examination findings has been received from a licensed optometrist or an ophthalmologist, stating that a minimum eye examination, as defined in s. Opt 1.02 (5), has been performed for the patient within the 6 month period immediately preceding the date of the patient's visit.
Opt 5.03(17)(b)4. 4. Where a limited eye screening is performed.
Opt 5.03(18) (18) Advertising in a manner that is false, fraudulent, misleading, or deceptive including any of the following:
Opt 5.03(18)(a) (a) Statements creating false, fraudulent, or unjustified expectations of favorable results including advertising professional superiority or the performance of professional services in a superior manner.
Opt 5.03(18)(b) (b) Making comparisons with other optometrists which are false, fraudulent, misleading, or deceptive.
Opt 5.03(18)(c) (c) Statements containing representations that would be likely to cause a reasonable person to misunderstand or be deceived.
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Published under s. 35.93, Stats. Updated on the first day of each month. Entire code is always current. The Register date on each page is the date the chapter was last published.