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(6)The insurer shall provide the following disclosures and statements and ask the following questions on the application form in print no less than 12 point type:
[Disclosures]
The total price of the prearranged funeral plan.
Whether the cost of the final expenses is or is not guaranteed.
The minimum dollar amount of the death benefit payable under the funeral policy.
1.The total amount of premium the applicant will pay for the funeral policy, including total premium to be paid for a multi-pay policy.
[Statements]
You should not need more than one life insurance policy to fund a prearranged funeral plan.
If you have an existing life insurance policy or annuity, you may be able to assign some or all of an existing policy’s benefits to fund the prearranged funeral plan rather than purchase an additional insurance policy.
It may not be in your best interests to borrow on the cash value of an existing life insurance policy to pay the premium on a funeral policy that will be used to fund a prearranged funeral plan.
The life insurance or annuity policy you are purchasing may not fully fund the costs of the funeral goods and services provided.
[Questions]
Do you have another life insurance or annuity policy in force?
a. If so, with which company?
b. If so, do you intend to replace your current insurance policy with this policy?
Do you presently have a prearranged funeral plan of any kind with a funeral home?
If so, do you intend to replace the funding of your existing prearranged plan with this policy?
History: Cr. Register, July, 1997, No. 499, eff. 10-1-97.
Ins 23.80Suitability.
(1)An insurer shall establish written suitability standards to assure that inappropriate, unsuitable or excessive insurance is not sold or issued to fund prearranged funeral plans.
(2)An insurer shall require that the suitability standards include, but not limited to the following:
(a) The appropriateness of using a funeral policy to fund a prearranged funeral plan.
(b) The appropriateness of using an existing insurance policy to fund the prearranged funeral plan.
(c) The appropriateness of replacing any existing policy with a funeral policy.
(3)The insurer shall train and monitor its insurance intermediaries to ensure compliance with the suitability standards in their sales practices.
(4)An insurer or an insurance intermediary shall take an application or issue a funeral policy only if the funeral policy is suitable for the applicant.
History: Cr. Register, July, 1997, No. 499, eff. 10-1-97; correction in (2) made under s. 13.93 (2m) (b) 1., Stats., Register, January, 2001, No. 541.
Ins 23.90Solicitation and disclosure requirements.
(1)Any insurance intermediary who solicits funeral policies shall comply with all applicable statutes and rules, including but not limited to s. 628.34 (1), Stats. and ch. Ins 20.
(2)Every insurance intermediary intending to solicit the sale of a funeral policy shall at the time of the initial contact or communication with the prospective buyer, clearly and expressly disclose:
(a) The name of the individual insurance intermediary who solicited the sale of the funeral policy.
(b) The name of the funeral home represented.
(c) A statement that insurance is being sold.
(d) The identity of the insurer.
(e) The type of insurance being solicited.
(3)Insurance intermediaries shall not:
(a) Make any misleading representation or incomplete or fraudulent comparison of any insurance policies or insurers for the purpose of inducing, or tending to induce, any person to lapse, forfeit, surrender, terminate, retain, pledge, assign, borrow on or convert any insurance policy or to take out a policy of insurance with another insurer.
(b) Employ undue pressure to purchase or recommend the purchase of insurance or any method of marketing having the effect of inducing or tending to induce, the purchase of insurance through force, fright, or threat, whether explicit or implied.
(c) Make use directly or indirectly of any method of marketing which fails to disclose in a conspicuous manner that a purpose is solicitation of the purchase of insurance and that contact will be made by an insurance intermediary.
(d) Use any advertisement, or responses from any advertisement, which has not been approved by the insurer.
(4)No insurance intermediary may directly or indirectly prevent or dissuade or attempt to prevent or dissuade any person from filing a complaint with the office of the commissioner of insurance, cooperating with the office of the commissioner of insurance in any investigation or attending or giving testimony at any proceeding authorized by law.
(5)An insurance intermediary shall provide the insurer at the time the funeral policy application is submitted, a list of the funeral goods and services contracted for by the insured in the prearranged funeral plan.
(6)After receiving a funeral policy from the insurer, the insurance intermediary shall:
(a) Promptly deliver the policy to the policyholder.
(b) Obtain from the insured a signed policy delivery receipt.
(c) Keep a copy of the signed policy delivery receipt for at least 3 years after termination of the policy.
(d) Forward a copy of the signed policy delivery receipt to the insurer within 7 days of delivery.
History: Cr. Register, July, 1997, No. 499, eff. 10-1-97.
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Published under s. 35.93, Stats. Updated on the first day of each month. Entire code is always current. The Register date on each page is the date the chapter was last published.