Register April 2009 No. 640
Chapter ATCP 103
DAIRY TRADE PRACTICES
Distribution of expenses.
Adherence to accounting system.
Unit labor and expense.
Unit container cost.
Unit case cost.
Unit platform cost.
Distribution expense and cost.
Total wholesale cost per unit.
Ch. ATCP 103 Note
This chapter is adopted under authority of ss. 93.07 (1)
, Stats., and is subject to penalties provided under s. 100.201 (9)
, Stats. Sections ATCP 103.03
establish a uniform system of accounting, pursuant to s. 100.201 (2) (h) 3.
, Stats., to be used in determining whether selected dairy products are being sold below cost.
ATCP 103.01 Definitions.
As used in this chapter:
“Allocate" means the distribution of an expense to specific products or functions based on some quantitative factor such as points, gallons, other expense totals.
“All products" means the entire volume of every item produced and sold.
“Assign" means the distribution of an expense to specific products or functions based on actual or estimated uses of the material or service represented by the expense.
“Case" means a device, apparatus or secondary container used by a wholesaler to deliver containers of a selected dairy product to another wholesaler or to a retailer. “Case" includes a box, pallet, milk cart or crate, but does not include a vehicle, trailer or refrigeration unit.
“Container" means the immediate package in which a selected dairy product is sold or offered for sale.
“Distribution categories" means retail milk, wholesale milk, vendor milk, special route milk, wholesale ice cream, vendor ice cream, special route ice cream.
“Dock sale" means selling at wholesale at any wholesaler's loading platform to retailers or other wholesalers, and may include loading of product sold into trucks.
“Drop delivery" means the product is pre-ordered and assembled prior to loading on the truck; the product is pre-arranged in the truck for delivery to retail outlets and on arrival is placed on the retailer's dock or in a back room storage area, or placed on the tailgate for off-loading by the retailer, without the pick-up or return of outdated product.
“Full service delivery" means receiving an order for the delivery of a selected dairy product, putting up the order, delivering the product, stocking the display and storage coolers with the product, making out the invoice and delivery ticket for the product, removing outdated product, price marking the product and collecting payment for the product and delivery service.
“Milk cart" means a wheeled apparatus, commonly known as a “bossy cart," that is owned by a wholesaler, used for the delivery of selected dairy products to a retailer, and returned to the wholesaler when the wholesaler makes the next delivery of selected dairy products to the retailer.“Milk cart" does not include a cart equipped with a refrigeration unit.
“Milk products" means all products produced and sold with the exception of ice cream products and special products as defined herein.
“Modified drop delivery" means a form of drop delivery which includes putting up the order from an order form prepared by the retailer prior to arrival of the delivery truck and placing the product in the retailer's storage cooler.
“Other products" means a product category used only for determining processing, packaging and distribution expense. It includes products other than fluid milk, ice cream products, cottage cheese and special products. It includes sour cream, butter, products in pressurized containers and similar products. Such products are milk products for all other purposes.
“Price" means the amount charged for the sale of a selected dairy product, including applicable surcharges and net of applicable discounts, rebates and allowances.
“Special products" means products not generally distributed on wholesale or retail route trucks (e.g. dry milk products).
“Special routes" means routes other than regular retail or wholesale routes, e.g. school milk routes, military installation routes, routes to chain store warehouses.
“Warehouse" means space used to store ingredients and supplies, but shall not include finished products storage.
“Warehouse delivery" means delivery of product in truckload lots, either palletized or unpalletized, to the wholesaler's or retailer's warehouse, and includes the unloading or placement of product into the cooler for further distribution by the wholesaler or retailer.
ATCP 103.01 History
Cr. Register, November, 1966, No. 131
, eff. 12-1-66; am. (9); rn. and am. (10) and (11) to be (11) and (10); rn. (12) to be (14); cr. (12) and (13); Register, January, 1975, No. 229
, eff. 2-1-75; renum. (1) to (8) and (10) to (14) to be (2), (11), (13), (16), (17), (1), (6), (8), (12), (7), (19) and (18); r. (9); cr. (intro.), (4), (5), (9), (10), (14), (15) and (20), Register, March, 1994, No. 459
, eff. 4-1-94.
Wholesaler to publish price list for selected dairy products.
Every wholesaler of selected dairy products shall publish a price list for those products as required by s. 100.201 (2) (a) 1.
, Stats. The price list shall include all of the information required under s. 100.201 (2) (a) 1.
, Stats. Prices shall be specified for each standard category of delivery service identified under this chapter, including full service delivery, drop delivery, modified drop delivery, dock sale and warehouse delivery. Any deviations from these standard categories of delivery service shall be fully described in the price list.
(2) Deviation from published price; meeting competition; documentation required. ATCP 103.02(2)(a)(a)
Except as provided under par. (b)
, no wholesaler may sell a selected dairy product at a price which differs from the price stated in the wholesaler's published price list. A price differs from the wholesaler's published price if the wholesaler provides any discount or rebate, or any increase in delivery service, which is not published in connection with the wholesaler's published price.
A wholesaler may sell a selected dairy product at a price which differs from the wholesaler's published price if all of the following apply:
The wholesaler offers the unpublished price to meet a competitor's bona fide price offer.
The wholesaler makes a written record, before selling at the unpublished price, of the competitive offer which the unpublished price is intended to meet. The record shall include the date of the competitive offer, the terms of the competitive offer, the actual or prospective purchaser to whom the competitive offer was made, and the name of the competitor who made the offer. A wholesaler's record of a competitive offer shall be made available to the department for inspection and copying upon request.
The wholesaler offers the unpublished price for not longer than 180 days after the last competitive offer documented by the wholesaler under subd. 2.
(3) Wholesaler to report costs upon request.
In response to a written request from the department, a wholesaler shall file with the department a schedule of the wholesaler's costs for selected dairy products. Costs shall be determined according to ss. ATCP 103.03
. Cost information shall be filed in compliance with the department's instructions, on forms prescribed by the department, and within a reasonable time prescribed by the department.
(4) Wholesaler prohibited from furnishing equipment to retailer; exemptions.
No wholesaler may furnish equipment to a retailer in violation of s. 100.201 (2) (e)
, Stats. Section 100.201 (2) (e)
, Stats., does not prohibit a wholesaler from delivering selected dairy products to a retailer in cases or milk carts, nor does it prohibit a retailer from using those cases or milk carts from the temporary storage or display of the selected dairy products delivered in those cases or carts, provided that the cases and carts remain the property of the wholesaler and are returned to the wholesaler at the time of the next wholesale delivery.
ATCP 103.02 History
Cr. Register, November, 1966, No. 131
, eff. 12-1-66; rn. ATCP 103.02 to be ATCP 103.02 (1); cr. (2); Register, January, 1975, No. 229
, eff. 2-1-75; correction in (2) (a) made under s. 13.93 (2m) (b) 5., Stats., Register, April, 1993, No. 448;
r. and recr. Register, March, 1994, No. 459
, eff. 4-1-94.