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(17)“Principal display panel” means the part of a label that is most likely to be displayed, presented, shown, or examined under normal and customary conditions of display for retail sale.
(18)“Product name” means the name of a commercial feed which identifies it as to kind, class, or specific use.
(19)“Type A medicated article” has the meaning given under 21 CFR 558.3.
(20)“Type B medicated feed” has the meaning given under 21 CFR 558.3.
(21)“Type C medicated feed” has the meaning given under 21 CFR 558.3.
History: Cr. Register, September, 1996, No. 489, eff. 10-1-97; r. and recr. (3), Register, February, 1998, No. 506, eff. 3-1-98; CR 14-047: am. (9) Register May 2015 No. 713, eff. 6-1-15.
Subchapter II — Commercial Feed License
ATCP 42.02Commercial feed license.
(1)License required. Except as provided under sub. (2), no person may manufacture, label, or distribute a commercial feed in this state without an annual commercial feed license issued by the department. A person paid by the final retail purchaser of a mill-formulated feed to provide specifications for that feed is engaged in manufacturing, labeling, or distributing a commercial feed within the meaning of this subsection.
(2)Exemptions. A person may do any of the following without a license under sub. (1):
(a) Distribute packaged commercial feed in the original package in which that feed was packaged and labeled by a licensed manufacturer or distributor whose name and address appears on the package label.
(b) Distribute bulk commercial feed which is all of the following:
1. Distributed in the same form, but not necessarily in the same quantities, in which it is received from a licensed manufacturer or distributor.
2. Labeled with information which, with the possible exception of the net quantity declaration, is identical to that provided by the licensed manufacturer or distributor from whom the bulk commercial feed is received.
(c) Manufacture or distribute a custom-mixed feed, provided that the manufacturer of that custom-mixed feed does all of the following:
1. Distributes that custom-mixed feed only to the retail purchaser for whom the feed was custom-mixed.
2. Obtains all commercial feeds used as ingredients in that custom-mixed feed only from licensed manufacturers or distributors.
3. Possesses a contract, invoice, or sales receipt from the supplier of each commercial feed ingredient used in the custom-mixed feed, showing that the supplier has paid or will pay all inspection fees required under s. 94.72 (6), Stats., for that commercial feed ingredient.
(d) Manufacture or distribute commercial feed as an authorized employee of a person, licensed under sub. (1), whose name and address appear on the feed label.
(e) Manufacture and distribute minimally processed carcasses and carcass materials for consumption by animals other than food animals as defined in s. ATCP 57.01 (14) if the person is licensed as an animal food processor under s. ATCP 57.12. Minimal processing includes removal of hides or feathers, cutting, grinding, denaturing, freezing, and packaging. Minimal processing does not include heat treating, rendering, or mixing with other ingredients such as vitamins or minerals.
(3)License application. A person applying for an annual license under sub. (1) shall submit an application on a form provided by the department. The application shall include all of the following:
(a) The name and business address of the applicant.
(b) The address of each business location in this state at which the applicant engages in activities for which a license is required under sub. (1).
(c) The license fees required under sub. (4).
(d) The inspection fees and feed tonnage report required under s. 94.72 (6), Stats. A feed manufacturer is not required to pay inspection fees on either of the following:
1. Grain used in a mill formulated feed if that grain is owned and provided by the final retail purchaser of that feed.
2. Grain used in a custom-mixed feed.
(e) Other relevant information required by the department.
(4)License fees. A person required to be licensed under sub. (1) shall annually pay all of the following license fees:
(a) A basic license fee of $25.
(b) A supplementary license fee of $25 for each business location under sub. (3) (b), except that no supplementary license fee is required for either of the following:
1. A business location which is the applicant’s sole business location in this state.
2. A business location at which the applicant engages only in manufacturing or distributing custom-mixed feed to retail purchasers.
(5)License expires. A license under sub. (1) expires on the last day of February of each year.
(6)Fees are nonrefundable. License fees under sub. (4) and inspection fees under s. 94.72 (6), Stats., are nonrefundable, and may not be prorated for any part of a license year.
(7)License not transferable. A license under sub. (1) is not transferable between persons or business locations. Before a license holder engages in any activity for which a license is required under sub. (1) at any business location which the license holder has failed to identify under sub. (3) (b), the license holder shall identify that business location to the department and shall pay any supplementary license fee required for that location under sub. (4) (b).
Note: You may obtain a commercial feed license application by writing The Wisconsin Department of Agriculture, Trade and Consumer Protection, Feed Section at P.O. Box 8911, Madison, WI 53708-8911.
History: Cr. Register, September, 1996, No. 489, eff. 10-1-97; CR 07-116: cr. (2) (e) Register November 2008 No. 635, eff. 12-1-08.
Subchapter III — Commercial Feed Labeling; General
ATCP 42.04Commercial feed label.
(1)General. Commercial feed shall be labeled according to this subchapter except that:
(a) Custom-mixed feed shall be labeled according to subch. IV.
(b) Mill formulated feed may be labeled in the same manner as custom-mixed feed under subch. IV unless the purchaser requests labeling under this subchapter. If a manufacturer labels mill formulated feed according to subch. IV, the manufacturer shall keep the same records which a manufacturer of custom-mixed feed is required to keep under s. ATCP 42.24 (2).
(c) Dog and cat food shall be labeled according to subch. V.
(2)Label contents. Except as provided under sub. (1) (a) to (c), commercial feed shall be labeled with all of the following information in the following order:
(a) The product name of the commercial feed, and its brand name if any, as required under s. ATCP 42.06.
(b) The information required under s. ATCP 42.08 if the commercial feed contains any drug.
(c) The statement of purpose required under s. ATCP 42.10.
(d) The guaranteed analysis required under ss. ATCP 42.12 and 42.14.
(e) An ingredient statement if required under s. ATCP 42.16.
(f) Use directions and precautionary statements, if required under s. ATCP 42.22.
(g) The name and address of the manufacturer or distributor, as required under s. ATCP 42.18.
(h) A declaration of net quantity, as required under s. ATCP 42.20.
(3)Label form and location.
(a) If commercial feed is distributed in packaged form, the label information required under sub. (2) shall appear on the principal display panel of the commercial feed package. Use directions and precautionary statements under sub. (2) (f) may be disclosed on a portion of a feed package other than the principal display panel if the principal display panel clearly discloses where they may be found.
(b) If commercial feed is distributed in bulk, the label information required under sub. (2) shall appear on a bulk delivery slip which accompanies the commercial feed. If a bulk delivery of commercial feed is bagged at retail at the request of the retail purchaser, the bags comprising that bulk delivery need not be individually labeled under par. (a) if each bag is clearly identified as part of the bulk delivery for which a bulk delivery slip is provided. If the bulk commercial feed contains one or more drugs, the identification on each bag shall include the word “medicated.”
History: Cr. Register, September, 1996, No. 489, eff. 10-1-97; r. and recr. (1) and (2) (intro.), am. (3) (b), Register, February, 1998, No. 506, eff. 3-1-98.
ATCP 42.06Product and brand names.
(1)General. A commercial feed shall be labeled with its product name and its brand name if any. No product or brand name may contain any statement or representation that is false, deceptive, or misleading.
(2)Use of ingredient names. No product or brand name may identify any ingredient of a commercial feed to the exclusion of any other ingredient unless all of the following apply:
(a) The identified ingredient imparts to the commercial feed a distinctive characteristic which is significant to purchasers.
(b) The identified ingredient is included in the guaranteed analysis under ss. ATCP 42.12 and 42.14.
(c) The product or brand name is not deceptive or misleading.
(3)Single-ingredient feeds. Product names for single-ingredient commercial feeds shall be consistent with the feed ingredient definitions specified in the 2018 Official Publication of the Association of American Feed Control Officials.
Note: Copies of the Official Publication of the Association of American Feed Control Officials are on file with the department and the legislative reference bureau. Paper or electronic copies may be obtained from AAFCO at www.aafco.org.
(4)Prohibitions.
(a) No person may label a commercial feed with a product or brand name that is any of the following:
1. Inconsistent with the statement of purpose under s. ATCP 42.10.
2. Copyrighted by another person, except with that person’s specific authorization.
(b) No person may incorporate a product or brand name as part of a guaranteed analysis under s. ATCP 42.12 or 42.14, or an ingredient statement under s. ATCP 42.16.
(c) No product or brand name may do any of the following:
1. Use the word “protein” if non-protein nitrogen has been added to the commercial feed.
2. Make any claim related to the percentage contents of any commercial feed ingredient or component, other than protein or equivalent protein.
3. Use the word “vitamin,” or any word or abbreviation suggesting the word “vitamin,” unless the commercial feed is represented as a vitamin supplement and its vitamin contents are stated in the guaranteed analysis under ss. ATCP 42.12 and 42.14.
4. Use the word “mineralized,” except as part of the term “trace mineralized salt.”
History: Cr. Register, September, 1996, No. 489, eff. 10-1-97; am. (3), Register, June, 1999, No. 522, eff. 7-1-99; CR 04-005: am. (3) Register October 2004 No. 586, eff. 11-1-04; CR 06-028: am. (3) Register November 2006 No. 611, eff. 12-1-06; CR 14-047: am. (3) Register May 2015 No. 713, eff. 6-1-15; CR 16-012: am. (3) Register August 2016 No. 728, eff. 9-1-16; CR 18-019: am. (3) Register January 2020 No. 769, eff. 2-1-20.
ATCP 42.08Medicated commercial feeds.
(1)Label requirements. If a commercial feed contains one or more drugs, the label shall include all of the following:
(a) The word “medicated,” printed directly after and below the product name in a type size no smaller than one-half the type size of the product name.
(b) A statement which clearly explains the purpose for each drug contained in the feed.
(c) A statement of active drug ingredients. The statement shall include the established name and, except as provided under sub. (2), the guaranteed amount of each active drug ingredient. Drug guarantees shall be expressed according to sub. (3).
(d) Directions for use and precautionary statements under s. ATCP 42.22.
(2)Growth promotion or feed efficiency drugs. Except as provided under 21 CFR 558, a feed label need not specify drug amounts for growth promotion or feed efficiency drugs in commercial feeds that are fed continuously as a sole ration.
(3)Form of drug guarantees.
(a) Except as provided under par. (c), if a drug is present at a concentration of less than 2,000 grams per ton of commercial feed, the drug guarantee shall be expressed in grams per ton.
(b) Except as provided under par. (c), if a drug is present at a concentration of at least 2,000 grams per ton of commercial feed, the drug guarantee shall be expressed in grams per pound.
(c) If a drug dosage in milligrams is included in the use directions under s. ATCP 42.22, a drug guarantee may be expressed in milligrams per weight unit of commercial feed. The weight unit of commercial feed shall be consistent with weight units, if any, used in the declaration of net quantity under s. ATCP 42.20 and the use directions under s. ATCP 42.22.
History: Cr. Register, September, 1996, No. 489, eff. 10-1-97.
ATCP 42.10Statement of purpose.
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Published under s. 35.93, Stats. Updated on the first day of each month. Entire code is always current. The Register date on each page is the date the chapter was last published.