Chapter ATCP 20

ATCP 20.12(2)(a) (a) Except as provided in par. (b), flower seed used to grow plants primarily for ornamental features other than blooms shall be labeled with the name and pure seed percentage of each kind and each variety of flower seed that comprises more than 5 percent by weight of the seed container contents.

ATCP 20.12(2)(b) (b) If a container includes assorted varieties of a kind, the container need not declare the individual varieties if it does all of the following:

ATCP 20.12(2)(b)1. 1. Identifies the kind.

ATCP 20.12(2)(b)2. 2. Identifies the declared kind as being a mixture, blend or assortment.

ATCP 20.12(2)(b)3. 3. Describes the common ornamental feature of the varieties comprising the mixture, blend or assortment.

ATCP 20.12 Note Note: For example, a label under par. (b) might describe a mixture of ornamental gourd seeds (seed kind) as “Ornamental Gourds, Small Fruited, Mixed.”

ATCP 20.12 History History: EmR1049: emerg. cr., eff. 1-1-11; CR 10-107: cr. Register June 2011 No. 666, eff. 7-1-11.

ATCP 20.14 ATCP 20.14 Prohibited practices. No seed labeler or seller of agricultural seed may do any of the following:

ATCP 20.14(1) (1) Sell, offer for sale, or display or distribute for sale in this state any agricultural seed that is not labeled according to this chapter, or that is accompanied by any false, deceptive or misleading labeling.

ATCP 20.14(2) (2) Make any unsubstantiated content or performance claim for agricultural seed.

ATCP 20.14(3) (3) Make any representation in connection with the advertising, promotion, offering for sale, or sale of any agricultural seed that is false, deceptive or misleading.

ATCP 20.14(4) (4) Sell, offer for sale, or display or distribute for sale in this state any agricultural seed that contains any of the following:

ATCP 20.14(4)(a) (a) Any prohibited noxious weed seeds.

ATCP 20.14(4)(b) (b) Weed seeds that collectively constitute more than 0.50 percent of the seed container contents by weight.

ATCP 20.14(5) (5) Add any foreign material, other than the following materials, to any agricultural seed that is sold, offered for sale, or displayed or distributed for sale in this state:

ATCP 20.14(5)(a) (a) Treatment materials used to produce treated seed that is properly labeled under s. ATCP 20.08 (1).

ATCP 20.14(5)(b) (b) Inoculants used to produce inoculated seed that is properly labeled under s. ATCP 20.08 (2).

ATCP 20.14(5)(c) (c) Coating materials used to produce coated seed that is properly labeled under s. ATCP 20.08 (3).

ATCP 20.14(5)(d) (d) Mulch, growth media, fertilizer or other materials used to produce combination seed and non-seed products that are properly labeled under s. ATCP 20.08 (4).

ATCP 20.14 History History: EmR1049: emerg. cr., eff. 1-1-11; CR 10-107: cr. Register June 2011 No. 666, eff. 7-1-11.

ATCP 20.16 ATCP 20.16 Labeling variances. The department may grant a variance from a labeling requirement under this chapter if the department finds that the variance is consistent with the purposes of this chapter, is consistent with other state and federal law, and is necessary to avoid unfairness or unnecessary hardship. A variance shall be issued in writing. The variance shall clearly describe the terms and conditions of the variance, and shall explain the department’s reasons for granting the variance.

ATCP 20.16 History History: EmR1049: emerg. cr., eff. 1-1-11; CR 10-107: cr. Register June 2011 No. 666, eff. 7-1-11.

ATCP 20.18 ATCP 20.18 Seed labeler license.

ATCP 20.18(1) (1) Requirement. No person may act as a seed labeler unless that person holds a valid annual license from the department under s. 94.43, Stats. An annual license expires on December 31. A license is not transferable.

ATCP 20.18(2) (2) License application. A person shall apply for a license under sub. (1) on a form provided by the department. The application shall include all of the following:

ATCP 20.18(2)(a) (a) The correct legal name of the applicant, as it will appear on seed labels.

ATCP 20.18(2)(b) (b) The applicant’s principal business address.

ATCP 20.18(2)(c) (c) The applicant’s gross sales of seed in this state, if any, under the applicant’s label in the 12 months immediately preceding the date of application.

ATCP 20.18(2)(d) (d) Other information reasonably required by the department for licensing purpose.

ATCP 20.18(2)(e) (e) The license fee required under sub. (3).

ATCP 20.18 Note Note: License application forms may be obtained by contacting the Seed Program at the Department of Agriculture, Trade and Consumer Protection, P.O. Box 8911, Madison, WI 53708-8911 or at [phone] or at https://datcp.wi.gov/Pages/Homepage.aspx.

ATCP 20.18(3) (3) License fee. A license application under sub. (2) shall include the following fee based on the gross sales reported under sub. (2) (c) or, if no sales are reported under sub. (2) (c), a fee of $25:

ATCP 20.18(3)(a) (a) Twenty-five dollars for gross sales of less than $10,000.

ATCP 20.18(3)(b) (b) Fifty dollars for gross sales of at least $10,000 but less than $50,000.

ATCP 20.18(3)(c) (c) One hundred dollars for gross sales of at least $50,000 but less than $100,000.

ATCP 20.18(3)(d) (d) Three hundred dollars for gross sales of at least $100,000 but less than $250,000.

ATCP 20.18(3)(e) (e) Five hundred dollars for gross sales of at least $250,000 but less than $500,000.

ATCP 20.18(3)(f) (f) Seven hundred fifty dollars for gross sales of at least $500,000 but less than $1 million.

ATCP 20.18(3)(g) (g) One thousand dollars for gross sales of at least $1 million but less than $10 million.

ATCP 20.18(3)(h) (h) Fifteen hundred dollars for gross sales of at least $10 million but less than $100 million.

ATCP 20.18(3)(i) (i) Twenty-five hundred dollars for gross sales of at least $100 million.

ATCP 20.18 History History: EmR1049: emerg. cr., eff. 1-1-11; CR 10-107: cr. Register June 2011 No. 666, eff. 7-1-11.