AB417: Bill Text

AB417,,22 5. The minimum purchase obligation, if any.

AB417,,23 (2) Renewal offer requirements. A person that makes a renewal offer to a consumer shall do all of the following:

AB417,,24 (a) Present the renewal offer terms in a clear and conspicuous manner before the subscription or purchasing agreement is fulfilled and in visual proximity, or in the case of a renewal offer conveyed by voice in temporal proximity, to the request for consent to the renewal offer. If the renewal offer includes a free trial, the renewal offer shall include a clear and conspicuous explanation of the price that will be charged after the trial ends or the manner in which the subscription or purchasing agreement pricing will change upon conclusion of the trial.

AB417,,25 (b) Before charging the consumer’s credit card, debit card, or payment account with a 3rd party, obtain the consumer’s affirmative consent to the renewal offer and the renewal offer terms, including any term of a renewal offer that is made at a promotional or discounted price for a limited period.

AB417,,26 (c) Provide to the consumer an acknowledgement that includes the renewal offer terms, cancellation policy, the available mechanisms for cancellation described under sub. (4), and information regarding how to cancel in a manner that is capable of being retained by the consumer. If the renewal offer includes a free gift or trial, the person shall also disclose in the acknowledgement under this paragraph how the consumer may cancel, and allow the consumer to cancel, the renewal offer before the customer is charged or pays.

AB417,,27 (3) Required notices. (a) 1. For the purpose of this paragraph, “free gift” does not include a free promotional item or gift that differs from the consumer good or service that is the subject of the renewal offer.

AB417,,28 2. Except as provided under subd. 4., if the consumer accepted under the renewal offer a free gift or trial lasting for more than 31 days or a promotional or a discounted price and the applicability of that price was for more than 31 days, the person that made the renewal offer shall provide the consumer with a notice that clearly and conspicuously states all of the following:

AB417,,29 a. That the renewal offer will automatically renew or continue unless the consumer cancels.

AB417,,30 b. The length and any additional terms of the renewal period.

AB417,,31 c. One or more methods by which a consumer can cancel the renewal offer.

AB417,,32 d. If the notice is sent electronically, either a web page link that directs the consumer to the cancellation process, or another reasonably accessible electronic method that directs the consumer to the cancellation process if no web page link exists.

AB417,,33 e. Contact information for the person that made the renewal offer.

AB417,,34 3. The person that made the renewal offer shall provide the notice required under subd. 2. to the consumer at least 3 days, and not more than 21 days, before the expiration of the predetermined period for which the free gift or trial or promotional or discounted price applies.

AB417,,35 4. A person that made a renewal offer is exempt from the requirement under subd. 2. if the person did not collect or maintain the consumer’s valid email address, phone number, or another means of notifying the consumer electronically, and the consumer did not enter into the renewal offer electronically.

AB417,,36 (b) If the consumer accepted a renewal offer with an initial term of one year or longer, the person that made the renewal offer shall provide the consumer with a notice that clearly and conspicuously states the information under par. (a) 2. a. to d. The person shall provide the notice required under this paragraph to the consumer at least 15 days, and not more than 45 days, before the renewal offer automatically renews or continues for a subsequent term.

AB417,,37 (4) Required cancellation information. (a) In addition to the requirements under par. (b), a person that makes a renewal offer shall provide a toll-free telephone number, email address, a postal address if the person directly bills the consumer, or another cost-effective, timely, and easy-to-use mechanism for cancellation of the renewal offer.

AB417,,38 (b) 1. For a renewal offer that can be accepted online, a person that made a renewal offer to a consumer shall allow the consumer to terminate an automatic renewal or continuing service provision of a renewal offer exclusively online, at will, and without engaging in any further steps that impact or restrict the consumer’s ability to immediately terminate automatic renewal, continuing service, or recurring service provisions of the renewal offer. The person shall provide to the consumer a method of termination that is either on the person’s website in the form of a direct link to termination, by button to immediately terminate, or by a termination email formatted and provided by the person that a consumer can send to the person that made the renewal offer without the consumer having to include additional information.

AB417,,39 2. Notwithstanding subd. 1., a person that made a renewal offer online may require a consumer that has an account with the person to enter account information or otherwise authenticate the consumer’s account online before the consumer can terminate an automatic renewal or continuing service provision online. A consumer unable or unwilling to enter account information or otherwise authenticate the consumer’s account online may not be precluded from authenticating or terminating an automatic renewal or continuing service provision of the renewal offer offline using another mechanism pursuant to par. (a).

AB417,,40 (5) Changes to terms. In the case of a material change in the terms of a renewal offer that has been accepted by a consumer, prior to implementation of the material change, the person that made the renewal offer shall provide the consumer with a clear and conspicuous notice of the material change and provide the consumer with information regarding how to cancel the renewal offer in a manner that is capable of being retained by the consumer.

AB417,,41 (6) Fulfillment of requirements. (a) A person making a renewal offer shall fulfill the requirements of subs. (2) and (4) (a) prior to the consumer’s acceptance of the renewal offer.

AB417,,42 (b) A person that made a renewal offer shall fulfill the requirements under sub. (4) (b) shortly after the consumer’s acceptance of the renewal offer.

AB417,,43 (c) A person that made a renewal offer shall fulfill the requirement under sub. (5) prior to the implementation of the material change.

AB417,,44 (7) Unconditional gifts. In any case in which a person sends any goods, wares, merchandise, or products to a consumer under a renewal offer without first obtaining the consumer’s affirmative consent to receive such items under a renewal offer and the renewal offer’s terms, such items shall for all purposes be considered an unconditional gift to the consumer. The consumer may use or dispose of the goods, wares, merchandise, or products in any manner he or she sees fit without any obligation to the consumer, including bearing the cost of or responsibility for shipping any goods, wares, merchandise, or products back to the person.

AB417,,45 (8) Penalties and remedies. (a) The department of agriculture, trade and consumer protection may exercise its authority under ss. 93.14 and 93.15 to investigate violations of this section.

AB417,,46 (b) Any consumer suffering pecuniary loss because of a violation of this section may commence an action to recover the pecuniary loss. If the consumer prevails, the consumer shall recover twice the amount of the pecuniary loss, or $200 for each violation, whichever is greater, together with costs, including, notwithstanding s. 814.04 (1), reasonable attorney fees.

AB417,,47 (c) The department of agriculture, trade and consumer protection may commence an action in the name of the state to restrain by temporary or permanent injunction a violation of this section. Before entry of final judgment, the court may make any necessary orders to restore to a consumer any pecuniary loss suffered by the consumer because of the violation.

AB417,,48 (d) The department of agriculture, trade and consumer protection or a district attorney may commence an action in the name of the state to recover a forfeiture to the state of not less than $500 for a single violation and not more than $1,000 for multiple violations resulting from a single act or incident.

AB417,2 Section 2. Effective date.

AB417,,50 (1) This act takes effect on the first day of the 3rd month beginning after publication.

AB417,,51 (end)