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SB268-SA2,26jm 24Section 26jm. 125.63 (3) of the statutes is amended to read:
SB268-SA2,121,3
1125.63 (3) Shipments of industrial wine shall be conspicuously labeled “for
2industrial purposes" and shall meet other requirements which the department
3division prescribes by rule.
SB268-SA2,26jn 4Section 26jn. 125.65 (1) of the statutes is amended to read:
SB268-SA2,121,95 125.65 (1) The department division may issue a permit for wholesale sales for
6future delivery which authorizes the permittee to solicit orders, and to engage in the
7sale, of intoxicating liquor for delivery at a future date. A person holding a permit
8under this section may give a sample of a brand of intoxicating liquor to a “Class A"
9licensee who has not previously purchased that brand from the permittee.
SB268-SA2,26jo 10Section 26jo. 125.65 (4) (intro.) of the statutes is amended to read:
SB268-SA2,121,1211 125.65 (4) (intro.) The department division shall require the following
12information in applications for permits under this section:
SB268-SA2,26jp 13Section 26jp. 125.65 (4) (e) of the statutes is amended to read:
SB268-SA2,121,1414 125.65 (4) (e) Any other information required by the department division.
SB268-SA2,26jq 15Section 26jq. 125.65 (6) of the statutes is amended to read:
SB268-SA2,121,2016 125.65 (6) Employers shall furnish the department division with the names of
17all employees engaged in activities requiring a permit under this section and shall
18notify the department division whenever an employee begins or terminates
19employment. Upon leaving employment, an employee shall submit his or her permit
20to the department division for cancellation.
SB268-SA2,26jr 21Section 26jr. 125.65 (10) of the statutes is amended to read:
SB268-SA2,121,2422 125.65 (10) The department division may not require a fee for a permit under
23this section for an individual who is eligible for the veterans fee waiver program
24under s. 45.44.
SB268-SA2,26js 25Section 26js. 125.68 (2) of the statutes is amended to read:
SB268-SA2,123,2
1125.68 (2) Operators' licenses; “Class A," “Class B," “Class C," and other
2premises.
Except as provided under ss. 125.07 (3) (a) 10. and 125.51 (10), no premises
3operated under a “Class A" or “Class C" license or under a “Class B" license or permit
4may be open for business, and no person who holds a brewer's permit, manufacturer's
5or rectifier's permit, or winery permit may allow the sale or provision of taste samples
6of intoxicating liquor on the brewery premises, manufacturing or rectifying premises
7as provided in s. 125.52 (1) (b) 2., winery premises, or any retail outlet operated by
8the brewer, manufacturer, rectifier, or winery under s. 125.29 (7), 125.52 (4), or
9125.53 (3),
unless there is upon the premises either the licensee or permittee, the
10agent named in the license or permit if the licensee or permittee is a corporation or
11limited liability company, or some person who has an operator's license and who is
12responsible for the acts of all persons selling or serving any intoxicating liquor to
13customers. An operator's license issued in respect to a vessel under s. 125.51 (5) (c)
14is valid outside the municipality that issues it. For the purpose of this subsection,
15any person holding a manager's license issued under s. 125.18 or any member of the
16licensee's or permittee's immediate family who has attained the age of 18 shall be
17considered the holder of an operator's license. No person, including a member of the
18licensee's or permittee's immediate family,
other than the licensee, permittee, or
19agent may serve or sell alcohol beverages in any place operated under a “Class A" or
20“Class C" license or under a “Class B" license or permit , or serve or sell intoxicating
21liquor on brewery premises, manufacturing or rectifying premises, winery premises,
22or any retail outlet operated by a brewer, manufacturer, rectifier, or winery under s.
23125.29 (7), 125.52 (4), or 125.53 (3),
unless he or she has an operator's license, is
24considered to have an operator's license under this subsection,
or is at least 18 years
25of age and is under the immediate supervision of the licensee, permittee , or agent or

1a person holding an operator's license, who is on the premises at the time of the
2service.
SB268-SA2,26jt 3Section 26jt. 125.68 (2) of the statutes, as affected by 2023 Wisconsin Act ....
4(this act), is amended to read:
SB268-SA2,124,55 125.68 (2) Operators' licenses and permits; “Class A," “Class B," “Class C," and
6other premises.
Except as provided under ss. 125.07 (3) (a) 10. and 125.51 (10), no
7premises operated under a “Class A" or “Class C" license or under a “Class B" license
8or permit may be open for business, and no person who holds a brewer's permit,
9manufacturer's or rectifier's permit, or winery permit may allow the sale or provision
10of taste samples of intoxicating liquor on the brewery premises, manufacturing or
11rectifying premises, winery premises, or any retail outlet operated by the brewer,
12manufacturer, rectifier, or winery under s. 125.29 (7), 125.52 (4), or 125.53 (3), unless
13there is upon the premises either the licensee or permittee, the agent named in the
14license or permit if the licensee or permittee is a corporation or limited liability
15company, or some person who has an operator's license or operator's permit and who
16is responsible for the acts of all persons selling or serving any intoxicating liquor to
17customers. An operator's license issued in respect to a vessel under s. 125.51 (5) (c)
18is valid outside the municipality that issues it. For the purpose of this subsection,
19any person holding a manager's license issued under s. 125.18 or any member of the
20licensee's or permittee's immediate family who has attained the age of 18 shall be
21considered the holder of an operator's license. No person other than the licensee,
22permittee, or agent may serve or sell alcohol beverages in any place operated under
23a “Class A" or “Class C" license or under a “Class B" license or permit, or serve or sell
24intoxicating liquor on brewery premises, manufacturing or rectifying premises,
25winery premises, or any retail outlet operated by a brewer, manufacturer, rectifier,

1or winery under s. 125.29 (7), 125.52 (4), or 125.53 (3), unless he or she has an
2operator's license or operator's permit, is considered to have an operator's license
3under this subsection, or is at least 18 years of age and is under the immediate
4supervision of the licensee, permittee, or agent or a person holding an operator's
5license or operator's permit, who is on the premises at the time of the service.
SB268-SA2,26ju 6Section 26ju. 125.68 (4) (c) 1. of the statutes is amended to read:
SB268-SA2,124,157 125.68 (4) (c) 1. Subject to subds. 3. and 6. and s. 125.51 (3r) (a) 3., no premises
8for which a “Class B" license or permit or a “Class C" license has been issued may
9remain open between the hours of 2 a.m. and 6 a.m., except as otherwise provided
10in this subdivision and subd. 4. On January 1 premises operating under a “Class B"
11license or permit are not required to close. On Saturday and Sunday, no premises
12may remain open between 2:30 a.m. and 6 a.m. except that, on the Sunday that
13daylight saving time begins as specified in s. 175.095 (2), no premises may remain
14open between 3:30 a.m. and 6 a.m. This subdivision does not apply to a “Class B"
15license issued to a winery under s. 125.51 (3) (am).
SB268-SA2,26jv 16Section 26jv. 125.68 (4) (c) 3. of the statutes is amended to read:
SB268-SA2,124,2417 125.68 (4) (c) 3. Between 12 midnight and 6 a.m. no person may sell
18intoxicating liquor on “Class B" licensed premises in an original unopened package,
19container or bottle or for consumption away from the premises or on “Class C"
20licensed premises as authorized under s. 125.51 (3r) (a). A municipal governing body
21may, by ordinance, impose more restrictive hours than are provided in this
22subdivision except with respect to the sale of intoxicating liquor authorized under s.
23125.51 (3r) (a). This subdivision does not apply to a “Class B" license issued to a
24winery under s. 125.51 (3) (am).
SB268-SA2,26jw 25Section 26jw. 125.68 (4) (c) 3m. of the statutes is repealed.
SB268-SA2,26x
1Section 26x. 125.68 (9) (f) of the statutes is amended to read:
SB268-SA2,125,82 125.68 (9) (f) Every person manufacturing, rectifying or blending intoxicating
3liquor sold in this state shall provide the department division with the names,
4brands, descriptions, alcoholic content by volume and any other information about
5the intoxicating liquor required by the department division. Information required
6by this paragraph shall be submitted prior to placing any new blend on the market.
7The department division may also require by rule that samples of new products be
8submitted for examination and analysis.
SB268-SA2,26jy 9Section 26jy. 125.68 (10) (a) and (b) of the statutes are amended to read:
SB268-SA2,125,1510 125.68 (10) (a) Except as provided in s. ss. 125.23 and 125.535, no intoxicating
11liquor may be shipped into this state unless consigned to a person holding a
12wholesaler's permit under s. 125.54 or, if shipped from a manufacturer or rectifier
13in another state holding a permit under s. 125.58, consigned to a person holding a
14manufacturer's or rectifier's permit under s. 125.52 or a winery permit under s.
15125.53.
SB268-SA2,125,2216 (b) Except as provided in s. ss. 125.23 and 125.535, no common carrier or other
17person may transport into and deliver within this state any intoxicating liquor
18unless it is consigned to a person holding a wholesaler's permit under s. 125.54 or,
19if shipped from a manufacturer or rectifier in another state holding a permit under
20s. 125.58, consigned to a person holding a manufacturer's or rectifier's permit under
21s. 125.52 or a winery permit under s. 125.53. Any common carrier violating this
22paragraph shall forfeit $100 for each violation.
SB268-SA2,26kc 23Section 26kc. 125.69 (1) of the statutes is repealed and recreated to read:
SB268-SA2,126,3
1125.69 (1) Interest restrictions. (a) Subject to s. 125.20 (6), a manufacturer's
2or rectifier's permit under s. 125.52 may not be issued to any person who holds, or
3has an interest in a licensee or permittee holding, any of the following:
SB268-SA2,126,54 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
5s. 125.51 (2).
SB268-SA2,126,76 2. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
7125.51 (3), or “Class C” license issued under s. 125.51 (3m).
SB268-SA2,126,98 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
9s. 125.51 (5).
SB268-SA2,126,1010 4. A wholesaler's permit issued under s. 125.28 or 125.54.
SB268-SA2,126,1311 (b) Subject to s. 125.20 (6), a winery permit under s. 125.53 may not be issued
12to any person who holds, or has an interest in a licensee or permittee holding, any
13of the following:
SB268-SA2,126,1514 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
15s. 125.51 (2).
SB268-SA2,126,1716 2. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
17125.51 (3), or “Class C” license issued under s. 125.51 (3m).
SB268-SA2,126,1918 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
19s. 125.51 (5).
SB268-SA2,126,2020 4. A wholesaler's permit issued under s. 125.28 or 125.54.
SB268-SA2,126,2321 (c) Subject to s. 125.20 (6), a wholesaler's permit under s. 125.54 may not be
22issued to any person who holds, or has an interest in a licensee or permittee holding,
23any of the following:
SB268-SA2,126,2524 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
25s. 125.51 (2).
SB268-SA2,127,2
12. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
2125.51 (3), or “Class C” license issued under s. 125.51 (3m).
SB268-SA2,127,43 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
4s. 125.51 (5).
SB268-SA2,127,55 4. A brewer's permit issued under s. 125.29.
SB268-SA2,127,66 5. A brewpub permit issued under s. 125.295.
SB268-SA2,127,77 6. A winery permit issued under s. 125.53.
SB268-SA2,127,88 7. A manufacturer's or rectifier's permit issued under s. 125.52.
SB268-SA2,127,99 8. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
SB268-SA2,127,1210 (d) Subject to s. 125.20 (6), an out-of-state shipper's permit under s. 125.58
11may not be issued to any person who holds, or has an interest in a licensee or
12permittee holding, any of the following:
SB268-SA2,127,1413 1. A Class “A" license issued under s. 125.25 or “Class A” license issued under
14s. 125.51 (2).
SB268-SA2,127,1615 2. A Class “B" license issued under s. 125.26, “Class B” license issued under s.
16125.51 (3), or “Class C” license issued under s. 125.51 (3m).
SB268-SA2,127,1817 3. A Class “B" permit issued under s. 125.27 or “Class B” permit issued under
18s. 125.51 (5).
SB268-SA2,127,1919 4. A wholesaler's permit issued under s. 125.28 or 125.54.
SB268-SA2,127,2120 (e) Subject to s. 125.20 (6), a “Class A" license may not be issued to any person
21who holds, or has an interest in a permittee holding, any of the following:
SB268-SA2,127,2222 1. A wholesaler's permit issued under s. 125.28 or 125.54.
SB268-SA2,127,2323 2. A brewer's permit issued under s. 125.29.
SB268-SA2,127,2424 3. A brewpub permit issued under s. 125.295.
SB268-SA2,127,2525 4. A winery permit issued under s. 125.53.
SB268-SA2,128,1
15. A manufacturer's or rectifier's permit issued under s. 125.52.
SB268-SA2,128,22 6. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
SB268-SA2,128,53 (f) Subject to s. 125.20 (6), a “Class B" license or permit or “Class C” license may
4not be issued to any person who holds, or has an interest in a permittee holding, any
5of the following:
SB268-SA2,128,66 1. A wholesaler's permit issued under s. 125.28 or 125.54.
SB268-SA2,128,77 2. A brewer's permit issued under s. 125.29.
SB268-SA2,128,98 3. Except as provided in s. 125.295 (1) (h), (2) (a) 6. e., and (3) (c), a brewpub
9permit issued under s. 125.295.
SB268-SA2,128,1010 4. A winery permit issued under s. 125.53.
SB268-SA2,128,1111 5. A manufacturer's or rectifier's permit issued under s. 125.52.
SB268-SA2,128,1212 6. An out-of-state shipper's permit issued under s. 125.30 or 125.58.
SB268-SA2,26ke 13Section 26ke. 125.69 (1) (a) 5., (b) 5m., (c) 9. and (d) 5. of the statutes are
14created to read:
SB268-SA2,128,1515 125.69 (1) (a) 5. A no-sale event venue permit issued under s. 125.24.
SB268-SA2,128,1616 (b) 5m. A no-sale event venue permit issued under s. 125.24.
SB268-SA2,128,1717 (c) 9. A no-sale event venue permit issued under s. 125.24.
SB268-SA2,128,1818 (d) 5. A no-sale event venue permit issued under s. 125.24.
SB268-SA2,26kg 19Section 26kg. 125.69 (4) (e) of the statutes is amended to read:
SB268-SA2,128,2420 125.69 (4) (e) Costs. The cost of administering this subsection shall be charged
21to the manufacturer, rectifier and wholesaler permittees. The department division
22shall determine the costs and shall establish the procedure for apportioning the cost
23against the permittees and provide for the method of payment to the department
24division.
SB268-SA2,26ki 25Section 26ki. 125.69 (7) of the statutes is amended to read:
SB268-SA2,129,5
1125.69 (7) License or permit revocation. The violation of sub. (1), (3) or (5),
2or s. 125.20 (5) (d) as it relates to sub. (1),
is sufficient cause for the revocation of the
3license or permit of any licensee or permittee receiving the benefit from the
4prohibited act as well as the revocation of the license or permit of the licensee or
5permittee committing the prohibited act.
SB268-SA2,26km 6Section 26km. 125.69 (9) of the statutes is created to read:
SB268-SA2,129,127 125.69 (9) Providing taste samples on retail premises. (a) Subject to par. (e),
8with the consent of the “Class A,” “Class B,” or “Class C” licensee, a winery,
9manufacturer, or rectifier may provide, free of charge, on “Class A,” “Class B,” or
10“Class C” premises, taste samples of intoxicating liquor to any person who has
11attained the legal drinking age for consumption on the premises between the hours
12of 11 a.m. and 7 p.m.
SB268-SA2,129,1613 (b) A taste sample of wine may not exceed 3 fluid ounces and a person may not
14receive more than 2 taste samples of wine per day. A taste sample of intoxicating
15liquor other than wine may not exceed 0.5 fluid ounces and a person may receive not
16more than one taste sample of such intoxicating liquor per day.
SB268-SA2,129,2217 (c) A winery, manufacturer, or rectifier may provide taste samples of any
18intoxicating liquor purchased from the retail licensee or of any intoxicating liquor the
19winery, manufacturer, or rectifier produced on premises covered by its winery
20permit, manufacturer's permit, or rectifier's permit and brings to the retail premises,
21but the winery, manufacturer, or rectifier may not leave at the retail premises any
22unused intoxicating liquor not purchased from the retail licensee.
SB268-SA2,129,2523 (d) Any representative of a manufacturer, rectifier, or winery issued a permit
24under s. 125.52 or 125.53 may assist the retail licensee in dispensing or serving the
25taste samples.
SB268-SA2,130,2
1(e) This subsection authorizes taste samples only of wine on “Class C” licensed
2premises.”.
SB268-SA2,130,3 317. Page 19, line 8: after that line insert:
SB268-SA2,130,4 4 Section 40b. 139.01 (2p) of the statutes is created to read:
SB268-SA2,130,65 139.01 (2p) “Division" means the division of alcohol beverages in the
6department.
SB268-SA2,40c 7Section 40c. 139.01 (4) of the statutes is amended to read:
SB268-SA2,130,118 139.01 (4) “License," and “fermented malt beverages" have the same meaning
9as in s. 125.02, and “licensed premises" are premises described in licenses and
10permits issued by the department division, cities, villages, or towns under the
11authority of said section.
SB268-SA2,40d 12Section 40d. 139.01 (4) of the statutes, as affected by 2023 Wisconsin Act ....
13(this act), section 40c, is amended to read:
SB268-SA2,130,1714 139.01 (4) “License," and “fermented malt beverages" have the same meaning
15as in s. 125.02, and “licensed premises" are premises described in licenses and
16permits issued by the division, cities, villages, or towns under the authority of said
17section, other than a permit issued under s. 125.175.
SB268-SA2,40e 18Section 40e. 139.01 (4) of the statutes, as affected by 2023 Wisconsin Act ....
19(this act), section 40d, is amended to read:
SB268-SA2,130,2320 139.01 (4) “License," and “fermented malt beverages" have the same meaning
21as in s. 125.02, and “licensed premises" are premises described in licenses and
22permits issued by the division, cities, villages, or towns under the authority of said
23section, other than a permit permits issued under s. ss. 125.175 and 125.24.
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