Amendment AA1-AB466

AB466-AA1,3,11 1. A clear and conspicuous link on the controller's website to a webpage that enables a consumer or an agent of a consumer to opt out of the targeted advertising or sale of the consumer's personal data.

AB466-AA1,3,16 2. On or before July 1, 2026, an opt-out preference signal sent, with a consumer's consent, by a platform, technology, or mechanism to the controller indicating the consumer's intent to opt out of any processing of the consumer's personal data for the purpose of targeted advertising or sale of the consumer's personal data. Such platform, technology, or mechanism shall do all of the following:

AB466-AA1,3,17 a. Not unfairly advantage one controller over another.

AB466-AA1,3,19 b. Require the consumer to make an affirmative and unambiguous choice to opt out of any processing of the consumer's personal data.

AB466-AA1,3,20 c. Be easy to use by the average consumer.

AB466-AA1,3,23 d. Enable the controller to accurately determine whether the consumer is a resident of this state and whether the consumer has made a legitimate request to opt out of any targeted advertising or sale of the consumer's personal data.”.

AB466-AA1,3,24 17. Page 15, line 1: after “shall" insert “regularly".

AB466-AA1,4,1 18. Page 15, line 17: after that line insert:

AB466-AA1,4,3 “6. The processing of personal data related to any good, service, or product feature likely to be accessed by a child.”.

AB466-AA1,4,5 19. Page 16, line 3: on lines 3, 5, and 7, delete “attorney general" and substitute “department".

AB466-AA1,4,7 20. Page 16, line 3: delete the material beginning with “a civil" and ending with “under" on line 4.

AB466-AA1,4,9 21. Page 16, line 6: delete the material beginning with “attorney" and ending with “general" on line 7 and substitute “department”.

AB466-AA1,4,10 22. Page 16, line 11: delete “attorney general" and substitute “department".

AB466-AA1,4,12 23. Page 22, line 3: after “society," insert “entity regulated by the federal Farm Credit Administration,".

AB466-AA1,4,14 24. Page 23, line 17: delete “The" and substitute “Except as authorized by the federal Fair Credit Reporting Act, the".

AB466-AA1,4,16 25. Page 24, line 17: delete the material beginning with that line and ending with page 25, line 23, and substitute:

AB466-AA1,4,18 “(9) Violations. (a) The department and the department of justice shall have authority to enforce violations of this section.

AB466-AA1,5,3 (b) 1. The department or the department of justice shall, at least 30 days before initiating any action under this section, provide a controller or processor written notice that identifies the specific provisions of this section the department or the department of justice alleges have been or are being violated. If within the 30 days the controller or processor cures the noticed violation and provides the department or the department of justice an express written statement that the alleged violations have been cured and that no such further violations shall occur, no action shall be initiated against the controller or processor.

AB466-AA1,5,7 2. Notwithstanding subd. 1., if a controller or processor continues to violate this section in breach of an express written statement provided to the department or the department of justice under subd. 1., the department or the department of justice may initiate an action under this section.

AB466-AA1,5,9 (c) Nothing in this section shall be construed as providing the basis for, or being subject to, a private right of action to violations of this section or under any other law.

AB466-AA1,5,12 (10) Enforcement; penalties. (a) Any controller or processor that violates this section or any order issued under this section is subject to a forfeiture of not less than $100 and not more than $10,000 for each violation.

AB466-AA1,5,22 (b) The department or the department of justice have exclusive authority to enforce violations of this section and may commence an action in any court of competent jurisdiction in the name of the state to restrain by temporary or permanent injunction the violation of this section and any order issued under this section. The court may in its discretion, prior to the entry of final judgment, make such orders or judgments as may be necessary to restore any person any pecuniary loss suffered because of the acts or practices involved in the action, provided proof thereof is submitted to the satisfaction of the court. The department may use its authority in ss. 93.14 and 93.15 to investigate violations of this section and any order issued under this section.

AB466-AA1,6,5 (c) The department of justice may issue a civil investigative demand to any controller or processor believed to be engaged in, or about to engage in, any violation of this section, and by the civil investigative demand the department of justice may compel the attendance of any officers or agents of the controller or processor, examine the officers or agents of the controller or processor under oath, require the production of any books or papers that the department of justice deems relevant or material to the inquiry, and issue written interrogatories to be answered by the officers or agents of the controller or processor.

AB466-AA1,6,13 (d) The department and the department of justice may serve a subpoena, as provided by s. 885.03, and a complaint, notice, order, civil investigative demand, or other process, as may be a summons, and either may be served by registered mail to an address furnished by the person or concern to either the department or the department of financial institutions. Service may be proved by affidavit. Service in any event may be also by registered mail addressed to the person or concern and proved by post office return receipt, in which case the time of service is the date borne by the receipt.

AB466-AA1,6,17 (e) Notwithstanding s. 814.04 (1), the department or the department of justice may recover reasonable expenses incurred in investigating, preparing, and prosecuting the case, including attorney fees, of any action initiated under this section.

AB466-AA1,6,19 (10m) Rulemaking. The department may promulgate rules necessary to effect the purposes of this section.”.

AB466-AA1,6,20 26. Page 25, line 25: after that line insert:

AB466-AA1,6,22 “ Section 1g. 100.75 (9) (b) 1. of the statutes, as created by 2023 Wisconsin Act .... (this act), is repealed.

AB466-AA1,1r Section 1r. 100.75 (9) (b) 2. of the statutes, as created by 2023 Wisconsin Act .... (this act), is renumbered 100.75 (9) (b) and amended to read:

AB466-AA1,7,4 100.75 (9) (b) 2. Notwithstanding subd. 1., if If a controller or processor continues to violate violates this section in breach of an express written statement provided to the consumer under subd. 1., the department or the department of justice may initiate an action under this section.”.

AB466-AA1,7,5 27. Page 26, line 1: delete lines 1 and 2 and substitute:

AB466-AA1,7,7 “ Section 2m. Effective dates. This act takes effect on July 1, 2025, except as follows:

AB466-AA1,7,9 (1) The repeal of s. 100.75 (9) (b) 1. and the renumbering and amendment of s. 100.75 (9) (b) 2. take effect on July 1, 2031.”.

AB466-AA1,7,10 (End)