SB385,,44 p. Providing access to or interfacing with data visualization platforms, libraries, or hubs.

SB385,,45 q. Permitting comments on a digital news website if the news content is posted only by the provider of the digital news website.

SB385,,46 r. Providing or obtaining technical support for a platform, product, or service.

SB385,,47 s. Academic or scholarly research.

SB385,,48 t. Genealogical research.

SB385,,49 u. Providing content to account holders or users if any ability of account holders or users to chat, comment, or interact with other account holders or users is directly related to the provider’s content.

SB385,,50 v. A classified ad service that permits only the sale of goods and prohibits the solicitation of personal services.

SB385,,51 w. Use by and under the direction of an educational entity, including a learning management system, a student engagement program, and a subject or skill-specific program.

SB385,,52 (j) “User” means a person who is not an account holder and who has access to view or create a post on a social media platform.

SB385,,53 (k) “Youth account” means an account on a social media platform for use by a minor.

SB385,,54 (2) Age-based account requirements. (a) Except as provided in par. (b), beginning on August 1, 2024, a social media company shall ensure that all accounts created on or after January 1, 2019, are designated as youth accounts that comply with the requirements under sub. (3).

SB385,,55 (b) A social media company may remove a youth account designation from a user’s account and in turn be exempted from the corresponding requirements under sub. (3) for the account if any of the following applies:

SB385,,56 1. The social media company estimates that the account holder is not a minor through employment of a process or program that provides a 95 percent accuracy rate of estimating age within 24 months of actual age.

SB385,,57 2. The social media company verifies that the account holder is not a minor.

SB385,,58 3. A parent or guardian of a minor account holder requests that the social media company remove the youth account designation from the minor’s account as provided under sub. (4) (f).

SB385,,59 (3) Youth accounts. A social media company shall do all of the following regarding a youth account:

SB385,,60 (a) Prevent direct messaging between the account holder and any other account holder or user that is not linked to the account through friending or another process through which 2 persons add each other to a list of contacts associated with the account holder.

SB385,,61 (b) Refrain from showing the account or information about the account in search results provided to any other account holder or user that is not linked to the account through friending or another process through which 2 persons add each other to a list of contacts associated with the account holder.

SB385,,62 (c) Prevent advertising from being shown to the account holder.

SB385,,63 (d) Refrain from collecting or using personal information from the account or the account holder’s posts, messages, text, usage activities, or entered information, other than information that is necessary to comply with state or federal law.

SB385,,64 (e) Refrain from the use of targeted or suggested groups, accounts, users, services, posts, and products on the account.

SB385,,65 (f) Subject to sub. (4) (c), ensure that the account cannot be used or accessed between the hours of 10 p.m. and 7 a.m. The time of day under this paragraph shall be calculated on the basis of the Internet protocol address being used by the account at the time of attempted access. The social media company shall ensure that an account holder does not change or bypass the time restrictions under this paragraph.

SB385,,66 (4) Parental access. A social media company shall provide to a parent or guardian of a minor account holder a password or other means for the parent or guardian to access the minor’s account until the account holder is no longer a minor. The parent or guardian access required under this subsection shall include all of the following:

SB385,,67 (a) Access to posts that the minor has made on the social media platform.

SB385,,68 (b) Access to all messages and responses sent by or to the minor on the social media platform.

SB385,,69 (c) The ability to change or eliminate the time restrictions required under sub. (3) (c).

SB385,,70 (d) The ability to set a limit of total time per day that the minor may use or access the minor’s youth account.

SB385,,71 (e) The ability to access the minor’s youth account without time restrictions.

SB385,,72 (f) The ability to opt the minor’s account out of the youth account designation and the corresponding youth account requirements provided under sub. (3).