628.92 Issuance of license and registration. 628.93 Other applicable provisions. 628.95 Navigator and nonnavigator assister conduct. 628.96 Nonnavigator assisters. Ch. 628 Cross-referenceCross-reference: See definitions in s. 600.03. GENERAL PROVISIONS
628.01628.01 Purposes. The purposes of this chapter are: 628.01(1)(1) To encourage improvement in the professional competence of insurance intermediaries; 628.01(2)(2) To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state; 628.01(3)(3) To preserve and encourage competition at the consumer level; 628.01(4)(4) To limit the adverse effects of imperfect competition on the cost of insurance; and 628.01(5)(5) To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655. 628.02628.02 Definitions. In chs. 600 to 655, unless the context otherwise requires: 628.02(1)(1) Insurance marketing intermediaries. 628.02(1)(a)(a) Activities constituting intermediary. Except as provided under par. (b), a person is an “intermediary” if the person does or assists another in doing any of the following: 628.02(1)(a)1.1. Solicits, negotiates or places insurance or annuities on behalf of an insurer or a person seeking insurance or annuities; or 628.02(1)(a)2.2. Advises other persons about insurance needs and coverages. 628.02(1)(b)(b) Exceptions. The following persons are not intermediaries: 628.02(1)(b)1.1. A regular salaried officer, employee, or other representative of an insurer or licensed intermediary, other than a risk retention group or risk purchasing group, who devotes substantially all working time to activities other than those in par. (a), and who receives no compensation that is directly dependent upon the amount of insurance business obtained. 628.02(1)(b)2.2. A regular salaried officer or employee of a person seeking to procure insurance, other than for members of a risk purchasing group, who receives no compensation that is directly dependent upon the amount of insurance coverage procured, with respect to such insurance. 628.02(1)(b)3.3. A person who gives incidental advice in the normal course of a business or professional activity other than insurance consulting if neither the person nor the person’s employer receives compensation directly or indirectly on account of any insurance transaction that results from that advice. 628.02(1)(b)4.4. A person who without special compensation performs incidental services for another at the other’s request without providing advice or technical or professional services of a kind normally provided by an intermediary. 628.02(1)(b)5.5. A holder of a group insurance policy, or any other person involved in mass marketing, with respect to administrative activities in connection with such a policy, if he or she receives no compensation therefor beyond actual expenses, estimated on a reasonable basis. 628.02(1)(b)6.6. A person who provides information, advice, or service for the principal purpose of reducing loss or the risk of loss.