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1(h) “Processor” means a person who processes personal data on behalf of a
2controller, but does not include a law enforcement agency or a unit or instrumentality
3of the federal government, the state, or a local government.
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(i) “Recipient” means a person to which personal data is disclosed.
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5(2) Requirements for processing personal data. Subject to sub. (4), no
6controller or processor may process a consumer's personal data unless any of the
7following applies:
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(a) All of the following applies:
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1. The processing is conducted for a purpose to which the consumer, or if the
10consumer is less than 16 years of age, the consumer's parent or guardian, consents
11by a statement or clear affirmative action.
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2. The consent under par. (a) 1. is freely given, specific, informed, and
13unambiguous.
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3. The consumer is able to withdraw any consent provided under par. (a) 1. at
15any time, and before giving consent is informed that consent may be withdrawn.
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4. The consent provided under par. (a) 1. is as easy for the consumer to
17withdraw as to give.
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5. If the consumer grants consent as part of a written declaration that also
19concerns other matters, the request for consent is clearly distinguishable from the
20other matters in an intelligible and easily accessible form using clear and plain
21language.
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6. The controller or processor is able to demonstrate that the consumer
23provided consent under par. (a) 1.
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7. The controller or processor does not require as a condition of using the
25controller's or processor's service that the consumer consent to processing of personal
1data, unless processing the consumer's personal data is necessary to perform the
2service.
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(b) The processing is necessary to perform a contract to which the consumer is
4party or in order to take steps at the request of the consumer before entering a
5contract.
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(c) The processing is necessary for complying with a legal obligation.
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(d) The processing is necessary to protect the vital interests of the consumer
8or another person.
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(e) The processing is necessary to perform a task carried out in the public
10interest or to exercise official authority vested in the controller.
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(f) The processing is conducted to detect security incidents; to protect against
12malicious, deceptive, fraudulent, or illegal activity; or to prosecute a person
13responsible for that activity.
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(g) The controller or a 3rd party has a legitimate ground to process the personal
15data.
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16(3) Processing of certain types of personal data. (a) Except as provided in
17par. (b), a controller or processor may not process any of the following:
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1. Personal data revealing a consumer's racial or ethnic origin, political
19opinions, religious or philosophical beliefs, or trade union membership.
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2. Genetic data, data concerning health, or personal data concerning a
21consumer's sex life or sexual orientation.
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3. Biometric data, if the purpose of the processing is to uniquely identify a
23consumer.
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(b) A controller or processor may process information described in par. (a) if any
25of the following applies:
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11. The processing is conducted for a purpose to which the consumer explicitly
2consents.
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2. The processing is necessary for complying with a legal obligation.
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3. The consumer is physically or legally incapable of giving consent and the
5processing is necessary to protect the vital interests of the consumer or another
6individual.
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4. The processing is conducted by a nonprofit organization having a political,
8philosophical, or religious purpose and all of the following applies:
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a. The processing relates only to members or former members of the
10organization or to persons who have regular contact with the organization related
11to the organization's purposes.
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b. The personal data processed is not disclosed outside the organization.
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5. The processing relates to personal data that the consumer makes public.