ATCP 103.01(6)(6) “Distribution categories” means retail milk, wholesale milk, vendor milk, special route milk, wholesale ice cream, vendor ice cream, special route ice cream.

ATCP 103.01(7)(7) “Dock sale” means selling at wholesale at any wholesaler’s loading platform to retailers or other wholesalers, and may include loading of product sold into trucks.

ATCP 103.01(8)(8) “Drop delivery” means the product is pre-ordered and assembled prior to loading on the truck; the product is pre-arranged in the truck for delivery to retail outlets and on arrival is placed on the retailer’s dock or in a back room storage area, or placed on the tailgate for off-loading by the retailer, without the pick-up or return of outdated product.

ATCP 103.01(9)(9) “Full service delivery” means receiving an order for the delivery of a selected dairy product, putting up the order, delivering the product, stocking the display and storage coolers with the product, making out the invoice and delivery ticket for the product, removing outdated product, price marking the product and collecting payment for the product and delivery service.

ATCP 103.01(10)(10) “Milk cart” means a wheeled apparatus, commonly known as a “bossy cart,” that is owned by a wholesaler, used for the delivery of selected dairy products to a retailer, and returned to the wholesaler when the wholesaler makes the next delivery of selected dairy products to the retailer.“Milk cart” does not include a cart equipped with a refrigeration unit.

ATCP 103.01(11)(11) “Milk products” means all products produced and sold with the exception of ice cream products and special products as defined herein.

ATCP 103.01(12)(12) “Modified drop delivery” means a form of drop delivery which includes putting up the order from an order form prepared by the retailer prior to arrival of the delivery truck and placing the product in the retailer’s storage cooler.

ATCP 103.01(13)(13) “Other products” means a product category used only for determining processing, packaging and distribution expense. It includes products other than fluid milk, ice cream products, cottage cheese and special products. It includes sour cream, butter, products in pressurized containers and similar products. Such products are milk products for all other purposes.

ATCP 103.01(14)(14) “Price” means the amount charged for the sale of a selected dairy product, including applicable surcharges and net of applicable discounts, rebates and allowances.

ATCP 103.01(15)(15) “Selected dairy product” means any of the products specified in s. 100.201 (1) (c), Stats., or any of the following products:

ATCP 103.01(16)(16) “Special products” means products not generally distributed on wholesale or retail route trucks (e.g. dry milk products).

ATCP 103.01(17)(17) “Special routes” means routes other than regular retail or wholesale routes, e.g. school milk routes, military installation routes, routes to chain store warehouses.

ATCP 103.01(18)(18) “Warehouse” means space used to store ingredients and supplies, but shall not include finished products storage.

ATCP 103.01(19)(19) “Warehouse delivery” means delivery of product in truckload lots, either palletized or unpalletized, to the wholesaler’s or retailer’s warehouse, and includes the unloading or placement of product into the cooler for further distribution by the wholesaler or retailer.

ATCP 103.01(20)(20) “Wholesaler” has the meaning given in s. 100.201 (1) (f), Stats.

ATCP 103.01 HistoryHistory: Cr. Register, November, 1966, No. 131, eff. 12-1-66; am. (9); rn. and am. (10) and (11) to be (11) and (10); rn. (12) to be (14); cr. (12) and (13); Register, January, 1975, No. 229, eff. 2-1-75; renum. (1) to (8) and (10) to (14) to be (2), (11), (13), (16), (17), (1), (6), (8), (12), (7), (19) and (18); r. (9); cr. (intro.), (4), (5), (9), (10), (14), (15) and (20), Register, March, 1994, No. 459, eff. 4-1-94.

ATCP 103.02(1)(1) Wholesaler to publish price list for selected dairy products. Every wholesaler of selected dairy products shall publish a price list for those products as required by s. 100.201 (2) (a) 1., Stats. The price list shall include all of the information required under s. 100.201 (2) (a) 1., Stats. Prices shall be specified for each standard category of delivery service identified under this chapter, including full service delivery, drop delivery, modified drop delivery, dock sale and warehouse delivery. Any deviations from these standard categories of delivery service shall be fully described in the price list.

ATCP 103.02(2)(2) Deviation from published price; meeting competition; documentation required.

ATCP 103.02(2)(a)(a) Except as provided under par. (b), no wholesaler may sell a selected dairy product at a price which differs from the price stated in the wholesaler’s published price list. A price differs from the wholesaler’s published price if the wholesaler provides any discount or rebate, or any increase in delivery service, which is not published in connection with the wholesaler’s published price.

ATCP 103.02(2)(b)(b) A wholesaler may sell a selected dairy product at a price which differs from the wholesaler’s published price if all of the following apply:

ATCP 103.02(2)(b)2.2. The wholesaler makes a written record, before selling at the unpublished price, of the competitive offer which the unpublished price is intended to meet. The record shall include the date of the competitive offer, the terms of the competitive offer, the actual or prospective purchaser to whom the competitive offer was made, and the name of the competitor who made the offer. A wholesaler’s record of a competitive offer shall be made available to the department for inspection and copying upon request.

ATCP 103.02(2)(b)3.3. The wholesaler offers the unpublished price for not longer than 180 days after the last competitive offer documented by the wholesaler under subd. 2.

ATCP 103.02(3)(3) Wholesaler to report costs upon request. In response to a written request from the department, a wholesaler shall file with the department a schedule of the wholesaler’s costs for selected dairy products. Costs shall be determined according to ss. ATCP 103.03 to 103.17. Cost information shall be filed in compliance with the department’s instructions, on forms prescribed by the department, and within a reasonable time prescribed by the department.