Trans 201.17(1)(1) Definition. “Real estate sign” means a sign advertising the sale or lease of land upon which it is located or of a building on that land.

Trans 201.17(2)(2) Applicability. A real estate sign that is erected along an interstate highway is subject to the permit requirement of s. Trans 201.07.

Trans 201.17(3)(3) Exemption. A real estate sign that is erected along a controlled highway other than an interstate highway is exempted from the permit requirement of s. Trans 201.07 if all of the following conditions are satisfied:

Trans 201.17(3)(b)(b) There is no more than one real estate sign on the property facing each direction of travel for each controlled highway from which a sign on the property is visible.

Trans 201.17(3)(c)(c) The sign does not contain flashing lights or moving parts or in any other way fail to conform with s. 84.30 (4) (b), Stats.

Trans 201.17(3)(d)(d) The sign is not erected in a location where it constitutes a traffic hazard.

Trans 201.17(3)(e)(e) The sign is not erected until the property is actually offered for sale or lease, and is removed within 7 days after the property has been sold or leased.

Trans 201.17 NoteNote: The term “controlled highway” as used in sub. (3) has the meaning set forth in s. Trans 201.01.

Trans 201.18(1)(1) Definitions.

Trans 201.18(1)(a)(a) “Agricultural test plot sign” means a sign used to mark test plot areas on a farm and includes a sign identifying the manufacturer of the seed being tested.

Trans 201.18(1)(b)(b) “Farm sign” means a sign located on farm property which identifies the farm or advertises a farm product produced on that farm.

Trans 201.18(2)(2) Farm sign exemption. A farm sign that would otherwise be subject to the permit requirement of s. Trans 201.07 is exempted if all of the following conditions are satisfied:

Trans 201.18(2)(a)(a) The sign conforms with the on-property sign criteria contained in s. 84.30 (3) (c), Stats.

Trans 201.18(2)(b)(b) The sign does not contain flashing lights, moving parts, or in any other way fail to conform to s. 84.30 (4) (b), Stats.

Trans 201.18(2)(c)(c) The sign is not erected in a location where it constitutes a traffic hazard.

Trans 201.18(3)(3) Agricultural test plot signs. Agricultural test plot sign displays are subject to the permit requirement of s. Trans 201.07, and the following provisions:

Trans 201.18(3)(a)(a) One permit shall cover all the signs in an agricultural test plot sign display. Permit fees shall be based on the total surface areas of all signs in the display.

Trans 201.18(3)(b)(b) There may be no more than one sign facing traffic in each direction that identifies the test plot and the seed manufacturer. Such a sign must be located within 50 feet of the test plot that it identifies.

Trans 201.18(3)(c)(c) Signs shall be permitted only during the growing season and shall be removed within 7 days after harvest of the test plot crop is completed and in any event shall be removed prior to November 1 of each year.

Trans 201.18(3)(d)(d) Row markers and variety markers may not contain identification of the seed manufacturer.

Trans 201.19(1)(1) Purpose. The purpose of this section is to interpret the provisions of s. 84.30 (3) (c), Stats., relating to on-property signs.

Trans 201.19(2)(2) Off premises advertising not permitted. An on-property sign may advertise only activities conducted on the property on which it is located, the name of the establishment and the establishment’s principal product or service offered on the premises. A permit for an off-property sign is required for any sign violating the content restrictions of this subsection.

Trans 201.19(3)(3) Narrow strips. Where the sign site is located at or near the end of a narrow strip contiguous to the advertised activity, the sign site shall not be considered part of the premises on which the activity being advertised is conducted. A narrow strip shall include any configuration of land which is such that it cannot be put to any reasonable use related to the activity other than for signing purposes.