LRB-2251/1
EVM:kjf
2019 - 2020 LEGISLATURE
September 5, 2019 - Introduced by Representatives Stuck and Billings. Referred
to Committee on Transportation.
AB421,1,10
1An Act to repeal 59.70 (22), 60.23 (29), 84.30 (4) (bm), 84.30 (5) (br) and 84.305;
2to renumber and amend 84.30 (10m) and 84.30 (14);
to amend 84.30 (1),
384.30 (2) (a), 84.30 (2) (j), 84.30 (3) (intro.), 84.30 (3) (c) 2., 84.30 (3) (e), 84.30
4(3) (h), 84.30 (4) (intro.), 84.30 (4) (b) 1., 84.30 (4) (b) 2., 84.30 (4) (c) 1., 84.30 (4)
5(c) 2., 84.30 (4) (c) 3., 84.30 (5) (bm), 84.30 (10) (a), 227.43 (1) (bg) and 289.33
6(3) (d);
to repeal and recreate 84.30 (10m) (title); and
to create 20.395 (9)
7(aq), 20.932, 41.17 (4) (dm), 66.0430, 84.30 (2) (dg), 84.30 (2) (im), 84.30 (2) (jm),
884.30 (3) (gm), 84.30 (4m), 84.30 (9g), 84.30 (9r), 84.30 (10m) (b), 84.30 (10s) and
984.30 (14) (c) of the statutes;
relating to: outdoor advertising signs, granting
10rule-making authority, and making an appropriation.
Analysis by the Legislative Reference Bureau
This bill alters numerous provisions relating to the regulation of outdoor
advertising signs along highways.
The federal Highway Beautification Act requires states to restrict advertising
along interstate and federal-aid primary (primary) highways, and current state law
incorporates these requirements. Current law prohibits, with certain exceptions,
the erection or maintenance of outdoor advertising signs within 660 feet of, or beyond
660 feet but visible (and erected for the purpose of being visible) from, the
main-traveled way of an interstate or primary highway. The exceptions to this
prohibition include, with some restrictions:
1. Directional and other official signs, including signs relating to natural
wonders and scenic and historical attractions.
2. Landmark signs.
3. Signs advertising the sale or lease of property on which the signs are located.
4. On-premises signs, which are signs advertising activities conducted on the
property where the signs are located.
5. Signs located beyond 660 feet of the highway in urban areas.
6. Signs located within 660 feet of the highway in areas zoned for business,
industrial, or commercial activities, or in unzoned areas used for commercial or
industrial activities, that were in existence on March 18, 1972.