Trans 200.06(2r)(b)2.2. Percent of business gross and net revenue derived from the eligible activity.
Trans 200.06(2r)(b)3.3. Focus of any business advertising primarily for the eligible activity.
Trans 200.06(2r)(b)4.4. Percent of annual attendance attributable to the eligible activity.
Trans 200.06(2r)(c)(c) Regional significance. In making its recommendations regarding whether an applicant’s business qualifies as an “ATTRACTION,” the advisory council may recognize or consider the following in determining whether a business facility has regional significance:
Trans 200.06(2r)(c)1.1. Regional significance generally is demonstrated by a market presence or significant public awareness of the attraction beyond the local community. While the concept of regional significance is consistent around the state, the significance of a given attraction should be considered relative to other attractions in the area. Areas of the state that are more heavily tourism oriented and those areas that are more rural and less densely populated may result in different determinations of regional significance.
Trans 200.06(2r)(c)2.2. Regionally significant attractions are more likely to be pre-planned ultimate destinations than convenience stops.
Trans 200.06(2r)(c)3.3. Annual attendance, typically over 5,000 at minimum, size of geographic market, percent of customers or visitors from beyond 50-mile radius, existence and size of a regional advertising budget, the number of parking spaces, accommodations to handle large groups such as transit or tour bus facilities, the number of seats in performing arts facilities, the percentage of out-of-state plates, the number of hours and days of continuous operations, the availability and number or tours, and the expected contribution to the success of regional tourism may also be considered indicators of regional significance.
Trans 200.06(2r)(d)(d) Changeable electronic signs. Due to spacing requirements, geographic and other limitations on the number of “ATTRACTION” category sign opportunities that may be available, the department may allow changeable electronic sign technology for the specific information sign program to the extent permitted by federal laws and regulations, and subject to the ability to meet contractual and cost provisions acceptable to the department. Changeable electronic signs may serve to make the limited number of spaces available to more “ATTRACTIONS” and other permitted categories.
Trans 200.06(2r)(e)(e) Permissive alternative recommendations when appropriate. If the advisory council recommends against allowing an “ATTRACTION” category sign to an applicant, the council may recommend:
Trans 200.06(2r)(e)1.1. Alternative signing under the tourist-oriented directional sign program under s. 86.196, Stats., and s. Trans 200.08 when appropriate on any highway, other than those designated by the state for the specific information sign program.
Trans 200.06(2r)(e)2.2. Alternative directional or destination guide signs authorized by the federal Manual on Uniform Traffic Control Devices 2003 Edition, Revision 1, including Sections 2H.08 and 2H.09 and some parts of Sections 2D and 2E as adopted by the department pursuant to s. 84.02 (4) (e), Stats., when appropriate, with further explanations and guidance provided in the department’s traffic guidelines manual. Section Trans 200.03 is an additional source of direction for guidance signing.
Trans 200.06 NoteNote: Chapter Trans 200 Appendix B is an illustration of a Specific Information Sign and associated business sign. Chapter Trans 200 Appendix C is an illustration of a Tourist-Oriented Directional Sign. Chapter Trans 200 Appendix D is an illustration of other directional or guidance signs generally known as Traffic Generator Signs.
Trans 200.06(3)(3)Application and permit renewal procedure.
Trans 200.06(3)(a)(a)
Trans 200.06(3)(a)1.1. The department shall provide forms for business sign applications at region offices. Completed applications shall be submitted to the region office for the region where the sign is to be located. Each applicant shall provide all information required on the department’s application form. If the application for the sign is denied, the application fee shall be returned.
Trans 200.06(3)(a)2.2. In lieu of or in addition to the form and procedure in subd. 1., the department may enter into a contract that specifies alternative application forms with a private contractor.
Trans 200.06(3)(c)(c) Each applicant shall indicate on its application whether its business is seasonal and the closing and opening dates of the business if seasonal. The applicant shall give assurance to the department that it will provide prior notification to the region office of the region in which the sign is to be located of any change in seasonal dates.
Trans 200.06(3)(e)(e) Each applicant shall state on its application that it shall furnish the department’s contractor the brand, symbol or trademark or business sign meeting the department’s specifications for the business sign.
Trans 200.06(3)(f)(f) If an application is approved and a permit issued, an annual permit renewal fee shall be required for administrative costs and routine inspection. Annual renewal of the permit shall be subject to review and approval or denial by the department. If there are more business signs requested than the number that may be permitted, the permit shall be denied or not renewed in favor of existing permitted signs and then any eligible applicant providing a motorist service that is nearer the through federal-aid primary or secondary highway. If motorist services are at equal distance from the through federal-aid primary or secondary highway upon which the sign is to be placed, then the earliest received application shall have priority.
Trans 200.06(3)(g)(g) Applications for permits may be submitted to the department within periods announced and publicized by the department. Applications received during announced periods may be considered project groups.
Trans 200.06(3)(h)(h) The business for which a business sign is requested shall be the applicant and the permit shall be issued to the business.
Trans 200.06(3)(i)(i) In lieu of the application and permit renewal procedure stated in pars. (a) to (h), the department may enter into a contract that specifies alternative application and permit renewal procedures with a private contractor.
Trans 200.06(4)(4)Fees. The applicant requesting the erection of a business sign shall pay to the department an application fee of $40 for administrative costs and the cost of routine sign inspection. A separate application and $40 fee is required for each business sign requested. A business sign along the main roadway and its corresponding sign on an exit ramp sign under sub. (7) (a) 4. shall be considered 2 business signs. The applicant granted a permit shall pay the department an annual permit renewal fee of $40 for each business sign and $40 for each corresponding business sign on an exit ramp sign, if any, before the anniversary date of the erection of the business sign each year following erection of the sign. If the department does not receive payment of the annual renewal fee by the anniversary date, the department shall not renew the permit.
Trans 200.06(5)(5)Contracts.
Trans 200.06(5)(a)(a) The department shall prepare plans and specifications for the manufacture, erection and maintenance of signs. The department’s specifications shall require all sign panel supports to be of a breakaway design. The department may elect to undertake the manufacture and erection of signs by erection contract or by maintenance contract. The department may also elect to undertake the manufacture of specific information signs by separate contract from the maintenance or erection contracts, and contracts may be of any statewide, regional, district or local scope deemed reasonable and cost effective by the department. All erection and maintenance work shall be done under contracts administered by the department. No work may be done by any applicant. The applicant shall furnish the department’s contractor the applicant’s brand, symbol, trademark or name, or combination of these, or the business sign meeting the department’s specifications as the business sign. All materials furnished as business signs by an applicant or by the department’s contractor shall become and remain the property of the department once erected within any public highway, or as otherwise specified in the department’s contract with its contractor. Failure to deliver the business sign within the specified period, to provide necessary supplemental signs, or to conform the sign to the department’s specification may result in the forfeiture of the $40 fee and another business may be given the opportunity to qualify for the vacated space.
Trans 200.06(5)(b)(b) Sign maintenance contracts shall include provisions for installation of additional business signs on existing specific information signs; replacement of damaged, defective or obsolete signs; removal of signs; and covering and uncovering or removing and replacing signs for seasonal services.
Trans 200.06(5)(c)(c) Maintenance contracts may contain provisions for a negotiated price for unanticipated erection of specific information signs, including supports.
Trans 200.06(5)(d)(d) In lieu of or in addition to the contracting procedures stated in pars. (a) to (c), the department may enter into a contract that specifies alternative manufacture, erection, maintenance, marketing and implementation methods with a private contractor.
Trans 200.06(6)(6)Signing criteria.