125.29(7)(g)5.5. Section 125.04 (12) (a) does not apply to a brewer’s full-service retail outlet. Upon notice to the division, a brewer may relocate any full-service retail outlet to a new location within this state once per calendar year, except that one full-service retail outlet of a brewer may be relocated without limitation on frequency in each calendar year.
125.29(7)(h)(h) A brewer that is eligible to establish a full-service retail outlet under this subsection is not authorized to make retail sales of fermented malt beverages at an off-site retail outlet under sub. (3) (e) and (f).
125.29(8)(8)Closing hours.
125.29(8)(a)(a) On brewery premises, no person may sell alcohol beverages at retail for on-premises consumption, provide taste samples of alcohol beverages, or consume alcohol beverages during the closing hours applicable to a Class “B” licensee under s. 125.32 (3) (a). A full-service retail outlet under sub. (7) shall be subject to the same closing hours applicable to a Class “B” licensee under s. 125.32 (3) (a).
125.29(8)(b)(b) On brewery premises and at a full-service retail outlet, no person may sell alcohol beverages at retail for off-premises consumption during the hours in which a Class “B” licensee in the municipality where the brewery or retail outlet is located may not make retail sales under s. 125.32 (3) (am) and (d).
125.29(8)(c)(c) No member of the public or invited guests may be present on brewery premises during the closing hours applicable to a Class “B” licensee under s. 125.32 (3) (a).
125.29(8)(d)(d) Activities authorized under a brewer’s permit related to the production, shipment, transportation, or delivery of alcohol beverages may occur at any time.
125.29 HistoryHistory: 1981 c. 79; 1989 a. 253; 1993 a. 378; 1995 a. 27; 2005 a. 103; 2007 a. 9, 20; 2011 a. 32; 2015 a. 55; 2017 a. 17; 2021 a. 43; 2023 a. 73.
125.29 AnnotationA Web of Regulations: Starting a Brewery. Glazer. Wis. Law. Mar. 2016.
125.295125.295Brewpub permits.
125.295(1)(1)The division shall issue brewpub permits to eligible applicants authorizing all of the following:
125.295(1)(a)(a) The manufacture of fermented malt beverages on the brewpub premises if, except as provided in s. 125.21 (2) and (3), the entire manufacturing process occurs on these premises and not more than 20,000 barrels of fermented malt beverages are manufactured in a calendar year by the permittee’s brewpub group.
125.295(1)(b)(b) The bottling on brewpub premises of fermented malt beverages that have been manufactured on these premises.
125.295(1)(c)(c) The packaging in refillable containers exceeding 24 ounces in volume, at the request of a customer and on brewpub premises, of fermented malt beverages that have been manufactured on these premises.
125.295(1)(d)(d) The possession and storage of any fermented malt beverages on brewpub premises.
125.295(1)(e)(e) The transportation of fermented malt beverages that have been manufactured on the brewpub premises between these premises and any other brewpub premises or Class “B” premises of the brewpub group.
125.295(1)(f)(f) Subject to s. 125.34 (3) and (4), the sale at wholesale, shipment, transportation, and delivery, in original unopened packages or containers, to wholesalers, from the brewpub premises, of fermented malt beverages that have been manufactured on these premises or on other brewpub premises of the brewpub.
125.295(1)(fm)(fm) The sale, shipment, transportation, and delivery of fermented malt beverages, in bulk or in any state of packaging, that have been manufactured by the brewpub to another brewpub holding a permit under this section, and the receipt of the fermented malt beverages by the other brewpub.
125.295(1)(g)(g) The sale at wholesale, shipment, transportation, and delivery, in original unopened packages or containers, to retailers, from the brewpub premises, of fermented malt beverages that have been manufactured on these premises or on other brewpub premises of the brewpub. A brewpub’s brewpub group may not sell, ship, transport, or deliver more than a total of 2,000 barrels of fermented malt beverages in any calendar year to retailers under this paragraph. Fermented malt beverages provided by a brewpub to any retail premises for which the brewpub group holds a retail license shall not be included in any calculation of the 2,000 barrel limitation under this paragraph. Deliveries and shipments of fermented malt beverages by a brewpub under this paragraph shall be made to retailers only at their retail premises. Any retailer receiving such a delivery or shipment is subject to the prohibition under s. 125.34 (5) against further transporting the delivery or shipment to any other retail premises.
125.295(1)(h)(h) The sale of alcohol beverages at retail on the brewpub premises in accordance with the terms of any retail license specified in subs. (2) (a) 4. and (3) (b) and (c).
125.295(1)(i)(i) Notwithstanding s. 125.33 (1), the ownership, maintenance, and operation of places for the sale of fermented malt beverages at the state fair park or on any county fairgrounds located in this state if the fermented malt beverages have been manufactured by the brewpub. A brewpub may not make retail sales of fermented malt beverages at the state fair park unless the state fair park board has approved the brewpub to make such sales.
125.295(2)(2)
125.295(2)(a)(a) An applicant is eligible for a brewpub permit only if all of the following apply:
125.295(2)(a)1.1. The applicant’s brewpub group manufactures a total of not more than 20,000 barrels of fermented malt beverages in a calendar year.
125.295(2)(a)2.2. Except as provided in s. 125.21 (2) and (3), the applicant’s entire process for manufacturing fermented malt beverages occurs on premises covered by a permit issued under this section. If the applicant holds more than one permit issued under this section, the applicant is not required to manufacture fermented malt beverages on each premises for which a permit is issued under this section.
125.295(2)(a)3.3. The applicant operates a restaurant on the premises for which the permit is issued, for which a license is issued under s. 97.30 for a restaurant.
125.295(2)(a)4.4. The applicant holds a Class “B” license for the restaurant identified in subd. 3. and, on these Class “B” premises, offers for sale, in addition to fermented malt beverages manufactured by the applicant, fermented malt beverages manufactured by a brewer or brewpub other than the applicant and its brewpub group.
125.295(2)(a)5.5. The applicant holds a valid certificate issued under s. 73.03 (50).
125.295(2)(a)6.6. Subject to s. 125.20 (6), neither the applicant nor the applicant’s brewpub group holds, or has an interest in a licensee or permittee holding, any of the following: