Trans 200.06(1)(o) (o) No business sign may be erected or maintained that has an objectionable appearance as determined by the department due to vandalism, fading, deterioration or other causes.

Trans 200.06(1)(p) (p) No business sign may be erected or maintained for a motorist service that does not fulfill the service requirements of s. 86.195 (3), Stats.

Trans 200.06(1)(q) (q) No business sign may be erected or maintained by any applicant for the sign.

Trans 200.06(1)(r) (r) No business sign may be erected or maintained that fails to conform with s. 86.19, 86.191, 86.195 or 346.41, Stats., or rules interpreting and implementing these statutes, as determined by the department.

Trans 200.06(1)(s) (s) No business sign may be erected or maintained that fails to conform with Wisconsin statutes or federal statutes.

Trans 200.06(1)(t) (t) No business sign may be erected or maintained in violation of an order of the department or any court of competent jurisdiction.

Trans 200.06(1)(u) (u) No business sign may be erected or maintained for any business that fails to conform with all applicable laws concerning the provisions of public accommodations without regard to race, religion, color, sex, sexual orientation or national origin.

Trans 200.06(1)(v) (v) Sign removal shall not be stayed by filing any appeal of the department’s decision or order to remove a sign.

Trans 200.06(1)(w) (w) Sign removal shall not affect a sign requestor’s liability for any unpaid fees, interest and costs of collection as determined by the department.

Trans 200.06(2) (2) Services permitted. The motorist services for which the department may authorize the erection and maintenance of business signs on specific information signs within a highway are limited to “GAS,” “FOOD,” “LODGING,” “CAMPING” or “ATTRACTION” in accordance with s. 86.195 (3), Stats.

Trans 200.06 Note Note: The 36 highway segments currently (2005-06) designated as eligible for these signs are shown on the map in ch. Trans 200 Appendix A.

Trans 200.06(2g) (2g) General requirements for “attraction” eligibility. To qualify for display on a specific information sign as an “ATTRACTION,” a business shall meet the following criteria:

Trans 200.06(2g)(a) (a) Have the primary purpose of providing amusement, historical, cultural or leisure activities to the public.

Trans 200.06(2g)(b) (b) Be of regional significance.

Trans 200.06(2g)(c) (c) Provide adequate parking to accommodate normal traffic volumes for the facility.

Trans 200.06(2g)(d) (d) Not be identified on any supplemental signing under sub. (1) (f) or guidance sign on the same route as the specific information sign.

Trans 200.06(2g)(e) (e) Be located within 3 miles of the interchange and have adequate signage to direct motorists to their location after exiting the highway. If no business, facility, or activity in the category of “ATTRACTION” is available or chooses to participate in the specific information sign program within the 3-mile limit, the limit may be extended to a maximum distance of not more than 5 miles from the highway, unless the distance limit for the category of “ATTRACTION” is increased by a statutory enactment of the Wisconsin Legislature that is consistent with federal law.

Trans 200.06(2g)(f) (f) Comply with laws concerning the provisions of public accommodations without regard to race, religion, color, age, sex, or national origin, and laws concerning the licensing and approval of service facilities.

Trans 200.06(2g)(g) (g) Have adequate supplemental signage under sub. (1) (f) to direct motorists to their location after exiting the highway.

Trans 200.06 Note Note: The 3 to 5-mile distance to services limitation in par. (2g) (e) is required by s. 86.195 (5) (a), Stats. (2005-06). The public accommodations requirement in par. (2g) (f) is required by Section 2F.01 of the 2003 Manual on Uniform Traffic Control Devices (Rev. 1 included) that reads: “Eligible service facilities shall comply with laws concerning the provisions of public accommodations without regard to race, religion, color, age, sex, or national origin, and laws concerning the licensing and approval of service facilities.”

Trans 200.06(2r) (2r) Advisory council. The advisory council appointed by the department under ss. 15.04 (1) (c) and 15.09, Stats., for the tourist-oriented directional sign program under s. Trans 200.08 (3) shall also serve as the advisory council to review applications for the display of business signs on specific information signs in the “ATTRACTION” category. The department shall make the final decision on applications. The department may act on any application not acted upon by the advisory council within 60 days of forwarding of the application to the council. Members of the advisory council will not be compensated for their services or reimbursed for their expenses, except the department may reimburse private citizen members in hardship cases for actual and necessary expenses incurred in the performance of their duties.

Trans 200.06(2r)(a) (a) Amusement, historical, cultural or leisure activities. In making its recommendations regarding whether an applicant’s business qualifies as an “ATTRACTION,” the advisory council may consider the following non-exclusive list of business facilities that presumptively provide amusement, historical, cultural or leisure activities to the public:

Trans 200.06(2r)(a)1. 1. Agri-tourism businesses such as breweries, gardens, cheese factories, vineyards, and wineries.

Trans 200.06(2r)(a)2. 2. Aquariums, wildlife facilities, wildlife preserves, wildlife sanctuaries, and zoo facilities.

Trans 200.06(2r)(a)3. 3. Cultural, historic or scientific sites, galleries, halls of fame, museums, and performing arts facilities.

Trans 200.06(2r)(a)4. 4. Nature or scenic areas such as beaches, gorges, nature facilities, nature preserves, nature sanctuaries, observation points, observation towers, parks, scenic areas, trails, lakes, waterfalls, waterways, and bluffs.

Trans 200.06(2r)(a)5. 5. Recreation facilities such as amusement parks, casinos, racetracks, speedways, and theme parks.

Trans 200.06(2r)(a)6. 6. Religious sites or shrines. Religious sites or shrines, typically not including cathedrals, churches, chapels, synagogues, temples, or mosques, and only when the site or shrine is readily recognized regionally.

Trans 200.06(2r)(a)7. 7. Scenic rides or sightseeing tours such as balloon, boat, helicopter, lift, airplane, train, and trolley rides are more likely to qualify in more rural less densely populated areas or where there is a large selection of such activities in one place.