Trans 200.06(1)(1) Signs permitted. The department may authorize the erection and maintenance of business signs on specific information signs in accordance with s. 86.195, Stats., subject to the following restrictions:

Trans 200.06(1)(c)(c) No business sign may be erected or maintained for any business that has a guidance sign under s. Trans 200.03 on the same highway unless the guidance sign is removed before the business sign is erected.

Trans 200.06(1)(d)(d) When a business sign is erected, any existing motorist service signs for the same services at the same intersection in the same direction shall be removed.

Trans 200.06(1)(f)(f) Any person permitted to have a business sign shall provide any supplemental signing deemed necessary to guide traffic to the motorist service. Supplemental signing includes ramp signing or other lawful signing.

Trans 200.06(1)(g)(g) No business sign may be erected or maintained on an exit ramp sign without a corresponding business sign on the specific information sign along the main roadway. A business sign may be erected and maintained on a specific information sign along the main roadway without a corresponding business sign on an exit ramp sign unless deemed necessary by the department to guide traffic to the motorist service.

Trans 200.06(1)(h)(h) No business sign may be erected or maintained on a freeway for a business that is reached by any other freeway. No business sign may be erected or maintained on an expressway for a business that is reached by any other expressway or by any freeway. No business sign may be erected or maintained on a conventional highway for a business that is reached by any other conventional state trunk highway or by any expressway or freeway. The department may allow exceptions to the restrictions in this paragraph when it deems it necessary to provide motorists with service information.

Trans 200.06(1)(i)(i) No business sign may be erected or maintained at a location where there is an intersection or interchange on the same highway between the sign location and the intersection or interchange at which the business to which the sign applies is located. This paragraph does not apply to double-exit interchanges.

Trans 200.06(1)(j)(j) No business sign may be erected or maintained at less than normal spacing in order to accommodate the sign between 2 successive intersections or interchanges. This paragraph does not apply to double-exit interchanges.

Trans 200.06(1)(k)(k) When there are more business signs requested than the number that may be permitted, the businesses with existing permitted signs shall have priority; then the businesses that are nearest the through federal-aid primary or secondary highway shall have next priority. At double-exit interchanges, the distance shall be measured separately for each pair of double exits, and the shorter distance shall determine priority.

Trans 200.06(1)(L)(L) Any business sign for a motorist service operated on a seasonal basis shall be removed or covered during off seasons.

Trans 200.06(1)(m)(m) No business sign, brand, symbol, trademark or any other message may be erected or maintained that resembles any official traffic control device or railroad sign or signal.

Trans 200.06(1)(n)(n) No business sign may be erected or maintained that does not meet the department’s specifications.

Trans 200.06(1)(o)(o) No business sign may be erected or maintained that has an objectionable appearance as determined by the department due to vandalism, fading, deterioration or other causes.

Trans 200.06(1)(p)(p) No business sign may be erected or maintained for a motorist service that does not fulfill the service requirements of s. 86.195 (3), Stats.

Trans 200.06(1)(q)(q) No business sign may be erected or maintained by any applicant for the sign.

Trans 200.06(1)(r)(r) No business sign may be erected or maintained that fails to conform with s. 86.19, 86.191, 86.195 or 346.41, Stats., or rules interpreting and implementing these statutes, as determined by the department.

Trans 200.06(1)(s)(s) No business sign may be erected or maintained that fails to conform with Wisconsin statutes or federal statutes.

Trans 200.06(1)(t)(t) No business sign may be erected or maintained in violation of an order of the department or any court of competent jurisdiction.

Trans 200.06(1)(u)(u) No business sign may be erected or maintained for any business that fails to conform with all applicable laws concerning the provisions of public accommodations without regard to race, religion, color, sex, sexual orientation or national origin.

Trans 200.06(1)(v)(v) Sign removal shall not be stayed by filing any appeal of the department’s decision or order to remove a sign.

Trans 200.06(1)(w)(w) Sign removal shall not affect a sign requestor’s liability for any unpaid fees, interest and costs of collection as determined by the department.

Trans 200.06(2)(2) Services permitted. The motorist services for which the department may authorize the erection and maintenance of business signs on specific information signs within a highway are limited to “GAS,” “FOOD,” “LODGING,” “CAMPING” or “ATTRACTION” in accordance with s. 86.195 (3), Stats.

Trans 200.06 NoteNote: The 36 highway segments currently (2005-06) designated as eligible for these signs are shown on the map in ch. Trans 200 Appendix A.

Trans 200.06(2g)(2g) General requirements for “attraction” eligibility. To qualify for display on a specific information sign as an “ATTRACTION,” a business shall meet the following criteria:

Trans 200.06(2g)(a)(a) Have the primary purpose of providing amusement, historical, cultural or leisure activities to the public.