Ins 2.16(8)(a)(a) Each advertisement shall clearly identify the insurer. If an application is a part of the advertisement, the application shall show the name of the insurer. Ins 2.16(8)(b)(b) No advertisement may contain a trade name, an insurance group designation, the name of the parent company of the insurer, the name of a government agency or program, the name of a department or division of an insurer, the name of an agency, the name of any other organization, a service mark, a slogan, a symbol or any other device which has the capacity or tendency to mislead or deceive as to the identity of the insurer or create the impression that an entity other than the insurer has any responsibility for the financial obligation under any policy. Ins 2.16(8)(c)(c) No advertisement may contain any combination of words, symbols or materials which, by its content, phraseology, shape, color, nature or other characteristics, is so similar to combinations of words, symbols or materials used by federal, state or local government agencies that it tends to confuse or mislead prospective buyers into believing that the solicitation is in some manner connected with such a government agency. Ins 2.16(8)(d)(d) No advertisement may refer to an affiliate of the insurer without disclosing that the 2 organizations are separate legal entities. Ins 2.16(8)(e)(e) No advertisement may indicate an address for an insurer in any manner that may mislead or deceive as to the insurer’s identity or licensing status. An advertisement which indicates an address for an insurer other than that of its home office shall clearly identify the address other than that of its home office and clearly disclose the actual city and state of domicile of the insurer. Ins 2.16(9)(9) Testimonials, endorsements, appraisals, analysis or commendations by third parties. Ins 2.16(9)(a)(a) No advertisement may contain a testimonial, endorsement or other commendatory statement concerning the insurer, its policies or activities by any person who receives any pay or remuneration, directly or indirectly, from the insurer in connection with the testimonial, endorsement or statement unless the advertisement, testimonial or endorsement includes a full and prominent disclosure therein of the relationship, direct or indirect, including but not limited to the existence of any financial interest, remuneration, or both, between the insurer and the person making the testimonial, endorsement or statement. The provisions of this paragraph do not apply to any person holding a Wisconsin intermediary’s license nor to any radio or television announcer or other person employed or compensated on a salaried or union wage scale basis. Ins 2.16(9)(b)(b) A testimonial, endorsement, appraisal, or analysis used in an advertisement shall be genuine, represent the current opinion of the author, apply to the policy advertised and be accurately reproduced. Ins 2.16(9)(c)(c) No person subject to this section may use a testimonial, endorsement, appraisal or analysis: Ins 2.16(9)(c)2.2. If the insurer has information indicating a substantial change of view on the part of the author; Ins 2.16(9)(c)3.3. If a reasonable person would conclude that the views expressed do not correctly reflect the current opinion of the author; Ins 2.16(9)(c)4.4. For more than 2 years after the date on which it was originally given or 2 years after the date of a prior confirmation without obtaining a confirmation that the statement represents the author’s current opinion; Ins 2.16(9)(c)5.5. Which does not accurately reflect the present practices of the insurer; Ins 2.16(9)(c)6.6. To advertise a policy other than the policy for which the author gave the statement, unless the statement clearly has some reasonable application to the second policy; Ins 2.16(9)(c)7.7. Which effects a change or omission which alters or distorts its meaning or intent as originally written; or Ins 2.16(9)(c)8.8. Which does not disclose the true nature of the insurance coverage under which the benefits were paid if it contains a description of benefit payments. Ins 2.16(9)(d)(d) No advertisement may state or imply, unless true, that an individual, group of individuals, society, association or other organization approves or endorses an insurer or a policy. An advertisement shall disclose any affiliated relationship between the society, association or other organization and the insurer. If the insurer or the person or persons who own or control the insurer has formed or owns or controls the society, association or other organization, the advertisement shall clearly disclose this fact. Ins 2.16(9)(e)(e) If a testimonial refers to benefits received under a policy, the insurer shall retain a summary of the pertinent claim information including claim number and date of loss with the advertisement in the advertising file required by sub. (30). Ins 2.16(9)(f)(f) No advertisement may state or imply that a government publication commends or recommends the insurer or its policy. Ins 2.16(10)(10) Jurisdictional licensing; approval by governmental agency. Ins 2.16(10)(a)(a) No advertisement which may be seen or heard beyond the limits of the jurisdiction in which the insurer is licensed may state or imply licensing beyond those limits. Ins 2.16(10)(b)(b) In any advertisement any reference to licensing shall contain an appropriate disclaimer that the viewer, listener, or reader should not construe the reference as an endorsement or implied endorsement of the insurer or its products by any agency of this state or the commissioner of insurance. Ins 2.16(10)(c)(c) No advertisement may state or imply that the insurer, its financial condition or status, the payment of its claims, its policy forms or the merits or desirability of its policy forms or kinds or plans of insurance are approved, endorsed or accredited by any agency of this state or the federal government. Ins 2.16(10)(d)(d) No advertisement may contain a reproduction of a portion of a state insurance department report of examination. Ins 2.16(11)(11) Introductory, initial or special offers and limited enrollment periods. Ins 2.16(11)(a)(a) No advertisement may state or imply, unless true, that a policy or combination of policies is an introductory, initial or special offer and that the applicant will receive advantages not available at a later date by accepting the offer, that only a limited number of policies will be sold, that a time is fixed for the discontinuance of the sale of the policy advertised because of special advantages available in the policy, or that an individual will receive special advantages by enrolling within an open enrollment period or by a deadline date. Ins 2.16(11)(b)(b) No advertisement may state or imply that enrollment under a policy is limited to a specific period unless the advertisement discloses the period of time permitted to enroll. This period of time may not be less than 10 days and not more than 40 days from the date of the advertisement.