SB710,6,2120 5. Any other information the department determines is necessary to prevent
21evasion of the requirements under this subsection.
SB710,7,322 (b) 1. If a high-volume 3rd-party seller has only a residential address and
23requests that the online marketplace not disclose that address, the online
24marketplace shall disclose only the country, and, if applicable, the state of the
25high-volume 3rd-party seller's residence. If a request is made under this

1subdivision, the online marketplace shall inform consumers that no business
2address is available for the high-volume 3rd-party seller and direct consumers to
3submit inquiries to the seller by telephone or email.
SB710,7,84 2. If a high-volume 3rd-party seller has only a personal telephone number and
5requests that the online marketplace not disclose that telephone number, the online
6marketplace may not disclose the telephone number and shall inform consumers
7that no telephone number is available for the high-volume 3rd-party seller and
8direct consumers to submit inquiries to the seller's email address.
SB710,7,129 3. If a high-volume 3rd-party seller is a business that has a physical address
10for consumer product returns and requests that the online marketplace disclose that
11address to consumers, the online marketplace shall disclose only the physical
12address for consumer product returns.
SB710,7,1513 (c) Notwithstanding par. (b), an online marketplace shall disclose the
14information described in par. (a) relating to a high-volume 3rd-party seller 10 days
15after providing notice to the seller if the seller does either of the following:
SB710,7,1716 1. Makes a false representation to the online marketplace related to
17information described in par. (b).
SB710,7,1918 2. Fails to provide a responsive answer within a reasonable time to a consumer
19inquiry.
SB710,7,22 20(5) (a) An online marketplace shall make available in a conspicuous manner
21a mechanism for reporting electronically and by telephone suspicious marketplace
22activity by a high-volume 3rd-party seller.
SB710,7,2523 (b) An online marketplace shall conspicuously display a message encouraging
24consumers to report suspicious activity to the online marketplace using the
25mechanism described in par. (a).
SB710,8,4
1(6) If a high-volume 3rd-party seller distributes a consumer product on behalf
2of another high-volume 3rd-party seller, an online marketplace shall disclose to
3consumers the information described in sub. (4) (a) related to the original seller of
4the product.
SB710,8,5 5(7) The department may promulgate rules necessary to implement this section.
SB710,8,8 6(8) No city, village, town, or county may enact or enforce an ordinance requiring
7an online marketplace to verify information relating to a high-volume 3rd-party
8seller or requiring an online marketplace to disclose information to consumers.
SB710,5 9Section 5. Effective date.
SB710,8,1110 (1) This act takes effect on the first day of the 7th month beginning after
11publication.
SB710,8,1212 (End)