Trans 201.15(3)(f)(f) No traveling message may travel at a rate slower than 16 light columns per second or faster than 32 columns per second. Trans 201.15(3)(g)(g) No variable message sign lamp may be illuminated to a degree of brightness that is greater than necessary for adequate visibility. Signs found to be brighter than necessary for adequate visibility shall be adjusted by the person owning or controlling the sign in accordance with the instructions of the department. Trans 201.15(4)(4) Multiple message signs. Signs authorized under s. 84.30 (3) (c) and (e), Stats., may consist in whole or in part of a multiple message sign subject to all of the following restrictions: Trans 201.15(4)(a)(a) The louver rotation time to change a message shall be one second or less. Trans 201.15(4)(b)(b) The time a message remains in a fixed position shall be 6 seconds or more. Trans 201.15(4)(c)(c) During an appeal under s. 84.30 (18), Stats., or any other litigation with the department concerning a multiple message sign, the person owning or controlling the sign shall place the louvers in a fixed position and may not rotate them until a final decision has been rendered. Trans 201.15 NoteNote: A multiple message sign as defined in s. Trans 201.15 (2) (c) refers to the sign known in the outdoor advertising industry as a tri-vision sign, and a variable message sign defined in s. Trans 201.15 (2) (g) includes the device known in the outdoor advertising industry as a commercial electronic variable message sign. Trans 201.15 HistoryHistory: Cr. Register, July, 1983, No. 331, eff. 8-1-83; r. and recr. Register, April, 1998, No. 508, eff. 5-1-98. Trans 201.16(1)(1) Definitions. “Political sign” means a sign erected for the purpose of soliciting support for or opposition to a candidate or a political party or relating to a referendum question in an election held under the laws of this state. Trans 201.16(2)(2) Exemption. A political sign which would otherwise be subject to the permit requirement of s. Trans 201.07, is exempted if all of the following conditions are satisfied: Trans 201.16(2)(b)(b) The sign is erected entirely on private property with the property owner’s consent. Trans 201.16(2)(c)(c) The sign is erected less than 45 days before the election for which it is intended and is removed within 7 days after the election except that a sign erected before a primary election may remain in place until 7 days after the next following general election if the sign solicits support for a candidate, political party or referendum question that is before the electorate in both the primary and the general election. Trans 201.16(2)(e)(e) The sign is not erected in a location where it constitutes a traffic hazard. Trans 201.16 HistoryHistory: Cr. Register, July, 1983, No. 331, eff. 8-1-83; am. (2) (e), Register, July, 1996, No. 487, eff. 8-1-96. Trans 201.17(1)(1) Definition. “Real estate sign” means a sign advertising the sale or lease of land upon which it is located or of a building on that land. Trans 201.17(2)(2) Applicability. A real estate sign that is erected along an interstate highway is subject to the permit requirement of s. Trans 201.07. Trans 201.17(3)(3) Exemption. A real estate sign that is erected along a controlled highway other than an interstate highway is exempted from the permit requirement of s. Trans 201.07 if all of the following conditions are satisfied: Trans 201.17(3)(b)(b) There is no more than one real estate sign on the property facing each direction of travel for each controlled highway from which a sign on the property is visible. Trans 201.17(3)(d)(d) The sign is not erected in a location where it constitutes a traffic hazard.