Trans 200.08(1)(1) Signs permitted. The department and local authorities that have adopted an enabling ordinance may authorize the erection and maintenance of tourist-oriented directional signs within highways under their jurisdiction subject to the provisions of s. 86.196, Stats., and the following restrictions:
Trans 200.08(1)(a)(a) No tourist-oriented directional sign may be erected or maintained by an applicant.
Trans 200.08(1)(b)(b) No tourist-oriented directional sign may be erected or maintained for any business that has a guidance sign erected on a right-of-way under s. Trans 200.03 on the same road, in the same direction, unless the guidance sign is removed before the tourist-oriented directional sign is erected.
Trans 200.08(1)(c)(c) No tourist-oriented directional sign may be installed or maintained directing to a tourist-oriented business, service or activity that is located within an urban area as defined by s. 86.196 (1) (c), Stats.
Trans 200.08(1)(d)(d) No tourist-oriented directional sign may be erected or maintained that fails to conform with s. 86.19, 86.191, 86.196 or 346.41, Stats., or rules implementing or interpreting these statutes, as determined by the department.
Trans 200.08(1)(e)(e) No tourist-oriented directional sign may be erected or maintained if the applicant has an outdoor advertising sign for the same business, service or activity in violation of s. 84.30, Stats., or ch. Trans 201.
Trans 200.08(1)(f)(f) Any person permitted to have a tourist-oriented directional sign shall provide for the installation and maintenance of any supplemental signing deemed necessary by the department to guide traffic to the tourist-oriented business, service or activity.
Trans 200.08(1)(g)(g)
Trans 200.08(1)(g)1.1. No tourist-oriented directional sign may be erected on a conventional state trunk highway directing to a tourist-oriented business, service or activity that is located on a freeway, expressway or any other conventional state trunk highway. Local authorities may adopt similar restrictions with reference to highways under their jurisdiction.
Trans 200.08(1)(g)2.2. No tourist-oriented directional sign may be erected on an expressway directing to a tourist-oriented business, service or activity that is located on a freeway or any other expressway.
Trans 200.08(1)(h)(h) No intersection tourist-oriented directional assembly may be erected or maintained at a location such that there exists another intersection between the assembly and the intersection at which the assembly applies. The department may authorize advance tourist-oriented directional assemblies in accordance with sub. (6) (d) and (e) at locations where 2 intersections are so closely spaced that it is not practical to install intersection tourist-oriented directional assemblies between the 2 intersections.
Trans 200.08(1)(i)(i) The location of an existing official traffic control device, or the need for a new device, shall take precedence over the location of a tourist-oriented directional sign, either existing or proposed.
Trans 200.08(1)(j)(j) The department reserves the right to require the relocation or removal of tourist-oriented directional signs, if necessary, for the safety of the traveling public, to install official traffic signs at or in the vicinity of existing tourist-oriented directional signs.
Trans 200.08(1)(k)(k) When there are more tourist-oriented directional signs requested than the number that may be permitted, priority shall be given in the following order:
Trans 200.08(1)(k)1.1. The businesses, services or activities with existing permitted tourist-oriented directional signs.
Trans 200.08(1)(k)2.2. Businesses, services or activities with the earliest received application. Applications received on the same day will be considered received simultaneously.
Trans 200.08(1)(k)3.3. The business, service or activity that is nearest the highway on which the tourist-oriented directional sign is located.
Trans 200.08(1)(L)(L) Any tourist-oriented directional sign for a business, service or activity operated on a seasonal basis shall be removed during off-seasons. The permittee shall notify the department or its contractor not less than 15 calendar days before the closing and reopening date.
Trans 200.08(1)(m)(m) No tourist-oriented directional sign may be erected or maintained:
Trans 200.08(1)(m)1.1. That does not meet department specifications.
Trans 200.08(1)(m)2.2. That has an objectionable appearance as determined by the department due to accident, vandalism, fading, deterioration or other causes.
Trans 200.08(1)(m)3.3. That fails to conform with Wisconsin or federal statutes or rules.
Trans 200.08(1)(m)4.4. In violation of an order of the department or any court of competent jurisdiction.
Trans 200.08(1)(m)5.5. For any business service or activity that fails to conform with all applicable laws concerning the provision of public accommodations without regard to race, religion, color, sex, sexual orientation or national origin.
Trans 200.08(1)(m)6.6. If the business, service or activity does not meet pertinent health and other administrative regulations including, but not limited to, licensure by an appropriate agency.
Trans 200.08(1)(m)7.7. Until an investigation by the department determines that no conflict resulting in unsafe driving conditions will exist with other official traffic control devices.
Trans 200.08(1)(m)8.8. Which displays the hours of operation or dates of operation, if seasonal, of the business, service or activity.
Trans 200.08(1)(m)9.9. To direct to a business, service or activity that is located on the same highway on which tourist-oriented directional signs are requested.
Trans 200.08(1)(n)(n) Tourist-oriented directional sign removal shall not be stayed by filing any appeal of the department’s decision or order to remove a tourist-oriented directional sign. A reviewing court may order a stay upon such terms as it deems proper pursuant to s. 227.54, Stats.