NR 809.546(1)(a)(a) Content for community water systems and non-transient noncommunity water systems. Water suppliers shall include the following elements in printed materials, for example, brochures and pamphlets, in the same order as listed below. In addition, the language in subds. 1., 2., and 6. shall be included in the materials, exactly as written, except for the text in brackets in those subdivisions for which the water supplier shall include public water system-specific information. Any additional information presented by a water supplier shall be consistent with the information below and be in plain language that can be understood by the general public. Water suppliers shall submit all written public education materials to the department prior to delivery. The department may require the water supplier to modify the language before the department approves of the content of written public materials prior to delivery.

NR 809.546(1)(a)1.1. IMPORTANT INFORMATION ABOUT LEAD IN YOUR DRINKING WATER. [INSERT NAME OF PUBLIC WATER SYSTEM] found elevated levels of lead in drinking water in some homes or buildings. Lead can cause serious health problems, especially for pregnant women and young children. Please read this information closely to see what you can do to reduce lead in your drinking water.

NR 809.546(1)(a)2.2. ‘Health effects of lead.’ Lead can cause serious health problems if too much enters your body from drinking water or other sources. It can cause damage to the brain and kidneys, and can interfere with the production of red blood cells that carry oxygen to all parts of your body. The greatest risk of lead exposure is to infants, young children, and pregnant women. Scientists have linked the effects of lead on the brain with lowered IQ in children. Adults with kidney problems and high blood pressure can be affected, more than healthy adults at lower levels of lead. Lead is stored in the bones, and it can be released later in life. During pregnancy, the child receives lead from the mother’s bones while in utero, which may affect the child’s brain development.

NR 809.546(1)(a)3.b.b. Explain possible sources of lead in drinking water and how lead enters drinking water. Include information on home and building plumbing materials and service lines that may contain lead.

NR 809.546(1)(a)5.5. ‘Reasons for elevated lead levels and water supplier response.’ Explain why there are elevated levels of lead in the public water system’s drinking water, if known, and what the water supplier is doing to reduce the lead levels in homes and buildings in this area.

NR 809.546(1)(a)6.6. For more information, call us at [INSERT YOUR NUMBER] [(IF APPLICABLE), or visit our Web site at [INSERT YOUR WEB SITE HERE]]. For more information on reducing lead exposure around your home or building and the health effects of lead, visit EPA’s Web site at http://www.epa.gov/lead or contact your health care provider.

NR 809.546(1)(b)(b) Additional content for community water systems. In addition to including the elements specified in par. (a), water suppliers for community water systems shall:

NR 809.546(2)(a)(a) Multilingual public education materials. For public water systems serving a large proportion of non-English speaking consumers, as determined by the department, the public education materials shall contain information in the appropriate language or languages regarding the importance of the notice or shall contain a telephone number or address where persons served may contact the water supplier to obtain a translated copy of the public education materials or to request assistance in the appropriate language.

NR 809.546(2)(b)(b) Community water system public education tasks. A water supplier for a community water system that exceeds the lead action level on the basis of tap water samples collected in accordance with s. NR 809.547 and that is not already conducting public education tasks under this section, shall conduct all of the following public education tasks no later than 60 days after the end of the monitoring period in which the exceedance occurred:

NR 809.546(2)(b)2.a.a. Delivering education materials that meet the content requirements of sub. (1) to local public health agencies even if they are not located within the public water system’s service area, along with an informational notice that encourages distribution to all the organization’s potentially affected customers or community water system’s users. The water supplier shall contact the local public health agencies directly by phone or in person. The local public health agencies may provide a specific list of additional community based organizations serving target populations, which may include organizations outside the service area of the public water system. If such lists are provided, water suppliers shall deliver education materials that meet the content requirements of sub. (1) to all organizations on the provided lists.

NR 809.546(2)(b)2.b.b. Delivering materials that meet the content requirements of sub. (1) to organizations that are located within the public water system’s service area such as public and private schools or school boards, Women, Infants and Children (WIC) and Head Start programs, public and private hospitals and medical clinics, pediatricians, family planning clinics, and local welfare agencies along with an informational notice that encourages distribution to all the organization’s potentially affected customers or community water system’s users.

NR 809.546(2)(b)2.c.c. Making a good faith effort to locate licensed childcare centers, public and private preschools, obstetricians-gynecologists and midwives within the service area and deliver materials that meet the content requirements of sub. (1) to them, along with an informational notice that encourages distribution to all potentially affected customers or users. The good faith effort to contact at-risk customers may include requesting a specific contact list of these organizations from the local public health agencies, even if the agencies are not located within the public water system’s service area.

NR 809.546(2)(b)3.3. Provide information with the water bills. No less often than quarterly, water suppliers shall provide information on or in each water bill as long as the public water system exceeds the action level for lead. The message on the water bill shall include the following statement exactly as written except for the text in brackets for which the water supplier shall include public water system-specific information: [INSERT NAME OF PUBLIC WATER SYSTEM] found high levels of lead in drinking water in some homes. Lead can cause serious health problems. For more information please call [INSERT NAME OF PUBLIC WATER SYSTEM] [or visit (INSERT YOUR WEB SITE HERE)]. The message or delivery mechanism may be modified in consultation with the department to allow a separate mailing of public education materials to customers if the water supplier cannot place the information on water bills.

NR 809.546(2)(b)4.4. Post material meeting the content requirements of sub. (1) on the public water system’s Web site if the public water system serves a population greater than 100,000.