ETH 1.96(5)(h)(h) Small online ads and similar electronic communications where the language required by s. 11.1303, Stats., could not conveniently be included, and that either link directly to a website that includes the required attribution, or provide an automatic display that includes the attribution. ETH 1.96(5)(h)1.1. Sponsors of such small online ads or similar electronic communications must be able to establish, at the Commission’s request, that including the attribution on the ad or communication was not possible due to size or technological constraints. ETH 1.96(5)(h)2.2. The link required by this paragraph must direct the recipient of the small online ad or similar electronic communication to the attribution in a manner that is readable, legible, and readily accessible, with minimal effort and without viewing extraneous material. ETH 1.96(5)(h)3.3. The automatic display required by this paragraph must display to the recipient of the small online ad or similar electronic communication the attribution in a manner that is readable, legible, and readily accessible. Examples of acceptable automatic display mechanisms include, but are not limited to, non-blockable pop-ups, roll-overs, or other similar mechanisms. ETH 1.96 HistoryHistory: CR 19-035: cr. Register May 2020 No. 773, eff.6-1-20; (1) (a) renum. (1) (br) under s. 13.92 (4) (b) 1., Stats., and correction in (5) (h) 2., 3. made under s. 35.17, Stats., Register May 2020 No. 773.