AB421,11,11
184.30 (5) (bm) Signs lawfully erected, but which do not conform to the
2requirements of sub. (3) (c), are declared nonconforming but are not subject to
3removal, except as otherwise provided in this paragraph. To allow such signs to exist,
4to perform customary maintenance thereon, or to change the advertising message
5thereof, does not constitute a violation of sub. (3), but to enlarge, replace, or relocate
6such signs, or to erect additional signs, shall constitute a violation subjecting the sign
7to removal without compensation, unless upon completion of such work all signs
8upon the property conform to the requirements of sub. (3). The owner of any sign
9declared nonconforming under this paragraph shall maintain a record of all work
10performed on the sign, including a photograph of each item of work performed, and
11provide a report to the department of the work performed.
AB421,27 12Section 27. 84.30 (5) (br) of the statutes is repealed.
AB421,28 13Section 28. 84.30 (9g) of the statutes is created to read:
AB421,11,1614 84.30 (9g) Sign database. (a) The department shall develop and maintain a
15sign database containing information collected under sub. (9r) and all of the
16following information with respect to each sign:
AB421,11,1717 1. The name and address of the owner.
AB421,11,1818 2. The name and address of the installer.
AB421,11,1919 3. The name and address of the owner of the parcel on which the sign is located.
AB421,11,2120 4. The name and address of any occupant of the parcel on which the sign is
21located.
AB421,11,2222 5. Zoning and land use status of the parcel on which the sign is located.
AB421,11,2423 6. If commercial or industrial activity occurs on the parcel on which the sign
24is located, a description of the activity.
AB421,11,2525 7. Any other information required by the department.
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1(b) An owner of a sign shall provide all of the information required under par.
2(a) 1. to 7. to the department and shall update the information whenever the
3information in the database is no longer accurate.
AB421,29 4Section 29. 84.30 (9r) of the statutes is created to read:
AB421,12,85 84.30 (9r) Biennial survey. (a) No later than 2 years after the effective date
6of this paragraph .... [LRB inserts date], and biennially thereafter, the department
7shall conduct a survey of all signs. The survey shall include all of the following for
8each sign:
AB421,12,99 1. A photograph of each side.
AB421,12,1010 2. Approximate measurement of the length and height.
AB421,12,1111 3. An assessment of the sign's structural type.
AB421,12,1312 4. Approximate measurement of the distance from the sign to the center line
13of the adjacent highway and to the nearest sign.
AB421,12,1614 (b) If the department learns at a time other than during a biennial survey of
15a sign that information under par. (a) has changed, the department may update the
16record for the sign.
AB421,12,1917 (c) Notwithstanding par. (a), if the department determines that there is no
18reasonable likelihood that information under par. (a) has changed, the department
19may determine not to survey a sign during a biennial survey.
AB421,30 20Section 30. 84.30 (10) (a) of the statutes is amended to read:
AB421,13,221 84.30 (10) (a) On or after January 1, 1972, no person shall engage or continue
22to engage in the business of outdoor advertising in areas subject to this section
23without first obtaining a license therefor from the department. The department
24shall establish by rule the
fee for the issuance or renewal of a license or for the

1renewal thereof shall be $250 payable in advance
. Each license shall remain in force
2until the next succeeding December 31 and may be renewed annually.
AB421,31 3Section 31. 84.30 (10m) (title) of the statutes is repealed and recreated to read:
AB421,13,44 84.30 (10m) (title) Permit requirements.
AB421,32 5Section 32. 84.30 (10m) of the statutes is renumbered 84.30 (10m) (a) and
6amended to read:
AB421,13,137 84.30 (10m) (a) The department may shall promulgate a rule requiring persons
8specified in the rule to pay annual permit fees for signs. The rule shall specify that
9no permit fee may be charged for an off-premises advertising sign that is owned by
10a nonprofit organization. If the department establishes an annual permit fee under
11this subsection, failure
Failure to pay the a fee within 2 months after the date on
12which payment is due is evidence that the sign has been abandoned for the purposes
13of s. Trans 201.10 (2) (f), Wis. Adm. Code.
AB421,33 14Section 33. 84.30 (10m) (b) of the statutes is created to read:
AB421,13,1915 84.30 (10m) (b) Upon application, the department shall issue a permit to a sign
16owner for the illumination of a sign visible from the main-traveled way of an
17interstate, federal-aid, or state trunk highway or scenic byway if the illumination
18of the sign complies with sub. (4) and rules promulgated by the department under
19sub. (14) (c).
AB421,34 20Section 34. 84.30 (10s) of the statutes is created to read: