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LRB-2530/1
EVM:cdc
2021 - 2022 LEGISLATURE
March 10, 2022 - Introduced by Representative Billings. Referred to Committee
on Rules.
AB1146,1,6 1An Act to repeal 84.30 (4) (bm), 84.30 (5) (br) and 84.305; to amend 84.30 (1),
284.30 (2) (a), 84.30 (2) (j), 84.30 (3) (intro.), 84.30 (3) (c) 2., 84.30 (3) (e), 84.30
3(3) (h), 84.30 (4) (intro.), 84.30 (4) (b) 1., 84.30 (4) (b) 2., 84.30 (4) (c) 1., 84.30 (4)
4(c) 2., 84.30 (4) (c) 3. and 227.43 (1) (bg); and to create 20.932, 41.17 (4) (dm),
584.30 (2) (dg), 84.30 (2) (im) and 84.30 (3) (gm) of the statutes; relating to:
6outdoor advertising signs.
Analysis by the Legislative Reference Bureau
This bill alters several provisions relating to the regulation of outdoor
advertising signs along highways.
The federal Highway Beautification Act requires states to restrict advertising
along interstate and federal-aid primary (primary) highways, and current state law
incorporates these requirements. Current law prohibits, with certain exceptions,
the erection or maintenance of outdoor advertising signs within 660 feet of, or beyond
660 feet but visible (and erected for the purpose of being visible) from, the
main-traveled way of an interstate or primary highway. The exceptions to this
prohibition include, with some restrictions:
1. Directional and other official signs, including signs relating to natural
wonders and scenic and historical attractions.
2. Landmark signs.
3. Signs advertising the sale or lease of property on which the signs are located.

4. On-premises signs, which are signs advertising activities conducted on the
property where the signs are located.
5. Signs located beyond 660 feet of the highway in urban areas.
6. Signs located within 660 feet of the highway in areas zoned for business,
industrial, or commercial activities, or in unzoned areas used for commercial or
industrial activities, that were in existence on March 18, 1972.
7. Signs located within 660 feet of the highway in areas zoned for business,
industrial, or commercial activities, or in unzoned areas used for commercial or
industrial activities, that were erected after March 18, 1972. These signs must
comply with certain size, lighting, and spacing requirements. If, however, a county
or local zoning authority has made a determination of customary use regarding size,
lighting, and spacing, that determination may be accepted in lieu of the statutory
requirements.
8. Certain signs erected on farm buildings.
The bill freezes, as of the effective date of the bill, the application of the
exception to off-premises business area signs, thereby prohibiting the erection of
signs under that exception after the bill's effective date. Signs erected under this
exception prior to the bill's effective date may continue to be maintained and to vary
their advertising and informative displays.
The bill also extends the provisions governing outdoor advertising signs along
interstate and primary highways to scenic byways.
Under current law, the Department of Transportation generally may remove
signs that do not conform to applicable requirements but, for each sign removed,
must pay just compensation to the owner of the sign and to the owner of the land on
which the sign is located. For on-property signs, if the on-property sign was lawful
when it was erected but later does not comply with the applicable requirements for
on-property signs, DOT must declare the sign to be nonconforming but may not
remove the sign unless additional criteria are met. These signs are not subject to
removal for changing the advertising message on the sign or performing customary
maintenance on the sign, but are subject to removal, without compensation, if the
sign is enlarged, replaced, or relocated or if additional signs are erected. For signs
lawfully erected after March 18, 1972, which subsequently become nonconforming,
DOT must require removal of the signs, with compensation, by the end of the fifth
year after they become nonconforming, but only if there are sufficient funds available
to DOT to pay just compensation for the sign removal.
Additionally, under current law as enacted in 2017 Wisconsin Act 320, business
area signs, directional signs, and signs outside the adjacent area (together referred
to as off-property signs) that were lawfully erected but that no longer conform to
applicable requirements must be declared nonconforming but are not subject to
removal unless additional criteria are met. These nonconforming off-property signs
are not subject to removal for changing the advertising message on the sign or
performing customary maintenance on the sign. These signs must remain
substantially the same as they were on the date they became nonconforming in order
to be exempt from removal by DOT. “Substantially the same" is defined to mean that,
since the sign became nonconforming, no “substantial change" to the sign has been

made. “Substantial change" to a sign is defined to mean any of the following:
increasing the number of upright supports; changing the physical location;
increasing the square footage or area of the sign face; adding changeable message
capability; or adding illumination to a sign that was previously not illuminated. In
general, a nonconforming off-property sign is subject to removal, without
compensation, if a substantial change is made to the sign and notice is provided to
the sign owner.
The bill repeals the provisions of 2017 Wisconsin Act 320.
Also under the bill, “customary maintenance" is defined to mean any of the
following and similar activities when performed to maintain a sign in substantially
the same form as when the sign became nonconforming: preparing surfaces for
painting; repairing or replacing fasteners such as nails, screws, or bolts; replacing
lighting components and associated fixtures; or fastening broken pieces of a sign
back together with glue or fasteners. Customary maintenance specifically does not
include using different materials for any replacement or adding any structural
elements such as posts, poles, braces or guy wires, crossbeams, or sign faces.
Under current law, off-premises business area signs may not contain flashing,
intermittent, or moving lights, except:
1. Those signs giving public service information.
2. Certain signs that contain multiple or variable messages, including
messages on louvers that are rotated and messages formed solely by use of lights or
other electronic or digital displays.
Under the bill, the exception from the prohibition of flashing, intermittent, or
moving lights for certain signs that contain multiple or variable messages is
eliminated.
Under current law, DOT is responsible for maintenance of the highway
right-of-way on highways that, for maintenance purposes, are under its
jurisdiction, which are generally state trunk highways (including interstate
highways) but do not include connecting highways. DOT must provide for the care
and protection of trees and other roadside vegetation. DOT must also cut, trim, or
remove, or allow others to cut, trim, or remove, trees and other vegetation in order
to provide safety to highway users. Current law generally prohibits a person from
cutting, trimming, removing, or planting a tree or other vegetation within the
right-of-way of a state trunk highway without DOT's consent.
Currently, DOT administers a permit system for the maintenance and removal
by sign owners of vegetation obstructing the view of signs along state trunk
highways, including interstate highways. DOT is required to issue permits to sign
owners for the trimming or removal of vegetation in the highway right-of-way if,
within a distance of 500 continuous feet along the highway, the vegetation obstructs
motorists' view of the face of a sign. A permit authorizes the sign owner, or a
third-party contractor employed by the sign owner, to trim or remove obstructing
vegetation to the extent necessary to eliminate the obstruction and restore an
unobstructed view of the sign for the 500 continuous feet along the highway. Each
permit must require a sign owner that removes certain planted vegetation to plant
comparable replacement vegetation or compensate DOT for the removed vegetation.

The bill eliminates the permit system for the maintenance and removal by sign
owners of vegetation obstructing the view of signs along state trunk highways.
The bill prohibits any office, department, or independent agency in the
executive branch, the legislature, or the courts from purchasing, leasing, accepting,
or using billboard space on nonconforming signs.
Under current law, the Department of Tourism may award joint effort
marketing funds to nonprofit organizations, including American Indian tribes or
bands, for projects designed to promote attractions and facilities in this state. While
an applicant for joint effort marketing funds must specify the advertising media to
be used in a project funded by the funds, there is no restriction on the kinds of media
that may be used. The bill prohibits the use of joint effort marketing funds for
advertising on nonconforming signs.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
AB1146,1 1Section 1. 20.932 of the statutes is created to read:
AB1146,4,9 220.932 Prohibition on use of certain signs. A state agency may not
3purchase, lease, accept, or use space on a sign that does not conform to the
4requirements under s. 84.30. If a state agency owns space on a sign that does not
5conform to the requirements under s. 84.30 on the effective date of this section ....
6[LRB inserts date], the state agency shall sell the space as soon as practically
7possible. If a state agency leases space on a sign that does not conform to the
8requirements under s. 84.30 on the effective date of this section .... [LRB inserts
9date], the state agency may not renew the lease.
AB1146,2 10Section 2. 41.17 (4) (dm) of the statutes is created to read:
AB1146,4,1211 41.17 (4) (dm) No funds may be used for advertising on a sign that does not
12conform to the requirements under s. 84.30.
AB1146,3 13Section 3. 84.30 (1) of the statutes is amended to read:
AB1146,5,9
184.30 (1) Legislative findings and purpose. To promote the safety, convenience
2and enjoyment of public travel, to preserve the natural beauty of Wisconsin, to aid
3in the free flow of interstate commerce, to protect the public investment in highways,
4and to conform to the expressed intent of congress to control the erection and
5maintenance of outdoor advertising signs, displays and devices adjacent to the
6national system of interstate and defense highways, it is hereby declared to be
7necessary in the public interest to control the erection and maintenance of billboards
8and other outdoor advertising devices adjacent to said system of interstate and
9federal-aid primary highways and, the Great River Road, and scenic byways.
AB1146,4 10Section 4. 84.30 (2) (a) of the statutes is amended to read:
AB1146,5,1411 84.30 (2) (a) “Adjacent area" means an area which is adjacent to and within 660
12feet of the nearest edge of the right-of-way of any interstate or primary highway or,
13the Great River Road, or a scenic byway, which 660 feet distance shall be measured
14horizontally along a line normal or perpendicular to the center line of the highway.
AB1146,5 15Section 5. 84.30 (2) (dg) of the statutes is created to read:
AB1146,5,2316 84.30 (2) (dg) “Customary maintenance" means any of the following and
17similar activities when performed to maintain a sign in substantially the same form
18as when the sign became nonconforming: preparing surfaces for painting; repairing
19or replacing fasteners such as nails, screws, or bolts; replacing lighting components
20and associated fixtures; or fastening broken pieces of a sign back together with glue
21or fasteners. “Customary maintenance" does not include using different materials
22for any replacement or adding any structural elements such as posts, poles, braces
23or guy wires, crossbeams, or sign faces.
AB1146,6 24Section 6 . 84.30 (2) (im) of the statutes is created to read:
AB1146,6,2
184.30 (2) (im) “Scenic byway" means a highway designated by the department
2as a scenic byway under s. 84.106.
AB1146,7 3Section 7. 84.30 (2) (j) of the statutes is amended to read:
AB1146,6,84 84.30 (2) (j) “Sign" means any outdoor advertising sign, display, device, notice,
5figure, painting, drawing, message, placard, poster, billboard, or other thing, which
6is designed, intended, or used to advertise or inform, any part of the advertising or
7informative contents of which is visible from any place on the main-traveled way of
8any portion of an interstate highway or, primary highway, or scenic byway.
AB1146,8 9Section 8. 84.30 (3) (intro.) of the statutes is amended to read:
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