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LRB-5088/1
KRP:amn
2023 - 2024 LEGISLATURE
November 21, 2023 - Introduced by Senator Stroebel, cosponsored by
Representatives Melotik, Dittrich, Binsfeld, Brooks, O'Connor,
Penterman, Sortwell and Tittl. Referred to Committee on Shared Revenue,
Elections and Consumer Protection.
SB709,1,3 1An Act to amend 423.201 (1) (intro.) of the statutes; relating to: exempting
2certain sales from the notice and right to cancel provisions of the Wisconsin
3Consumer Act.
Analysis by the Legislative Reference Bureau
This bill provides that a sale by an entity regulated by the Office of the
Commissioner of Insurance or by the entity's affiliates is not a “consumer approval
transaction” for which the entity or affiliate must provide the customer with notice
and for which the customer has a three-day right to cancel under the Wisconsin
Consumer Act (consumer act). Under current law, a transaction that is in an amount
of $25,000 or less and that is entered into by a consumer for personal, family, or
household purposes is generally subject to the consumer act. The consumer act
grants consumers certain rights and remedies and contains notice and disclosure
requirements and prohibitions that generally are not required for other
transactions. Currently, under the consumer act, a customer has the right to cancel
a consumer approval transaction until midnight of the third business day after the
merchant gives a statutorily required notice to the customer. Under current law, a
“consumer approval transaction” is defined as a transaction that 1) is initiated by
face-to-face solicitation away from a regular place of business of the merchant or by
mail or telephone solicitation directed to the particular customer and 2) is
consummated or in which the customer's offer to contract or other writing evidencing
the transaction is received by the merchant away from a regular place of business
of the merchant and involves the extension of credit or is a cash transaction in which
the amount the customer pays exceeds $25.

For further information see the state fiscal estimate, which will be printed as
an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB709,1 1Section 1. 423.201 (1) (intro.) of the statutes is amended to read:
SB709,2,52 423.201 (1) (intro.) “Consumer approval transaction" means a consumer
3transaction, other than a sale or lease or listing for sale of real property or, a sale of
4goods at auction, or a sale by an entity regulated by the office of the commissioner
5of insurance or by the entity's affiliates, as defined in s. 600.03 (1),
that:
SB709,2,66 (End)
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