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LRB-0444/1
EVM:amn
2023 - 2024 LEGISLATURE
September 29, 2023 - Introduced by Senators Feyen, Ballweg and Wanggaard,
cosponsored by Representatives Goeben, Brandtjen, Brooks, Doyle,
Gundrum, Krug, Mursau, O'Connor, Petersen, Plumer, Schmidt and
Schutt. Referred to Committee on Transportation and Local Government.
SB467,1,6 1An Act to renumber and amend 84.30 (5r) (a); to amend 84.30 (5r) (title) and
284.30 (5r) (c); to repeal and recreate 84.30 (5r) (b); and to create 84.30 (5r)
3(a) 1., 84.30 (5r) (a) 2., 84.30 (5r) (a) 3., 84.30 (5r) (be), 84.30 (5r) (bs) and 84.30
4(5r) (cm) of the statutes; relating to: outdoor advertising signs that do not
5conform to local ordinances and that are affected by certain
6transportation-related projects.
Analysis by the Legislative Reference Bureau
This bill revises the standards governing the treatment of outdoor advertising
signs that do not conform to local ordinances (signs) and that are affected by certain
transportation-related public projects.
Under current law, if a highway project of the Department of Transportation
causes the realignment of a sign, the realignment does not affect the sign's
nonconforming status under the ordinance. “Realignment” is defined as relocation
on the same site. If DOT proposes the realignment of a sign in connection with a
highway project, DOT must notify the municipality or county that adopted the
ordinance to which the sign does not conform of the sign's proposed realignment. The
municipality or county may then petition DOT to condemn the sign instead of
realigning the sign, but must pay DOT for certain costs of condemnation if DOT
succeeds in condemning the sign.
This bill expands the types of projects covered, eliminates the realignment
provision, and creates provisions related to signs that are removed and signs whose

visibility is reduced. Under this bill, if a transportation project for which DOT has
allocated state or federal funds (state project) causes the removal of a sign, the sign's
nonconforming status under the ordinance is not affected if the sign is repositioned
or, if the sign cannot be repositioned, the sign is transferred to a parcel on the same
highway or, if the sign cannot be transferred to a parcel on the same highway, to
another parcel to which the sign owner and the municipality agree the sign may be
transferred. If a state project reduces the visibility of a sign, the sign's
nonconforming status under the ordinance is not affected if the sign is repositioned,
or, if the sign cannot be repositioned, the sign face is raised, lowered, or rotated so
as to provide substantially the same view of the sign from the roadway from which
motorists are intended to view the sign as existed before the state project, or, if the
sign cannot be repositioned and the sign face cannot be adjusted, the sign is
transferred. “Reposition” under this bill means to remove a sign and erect the sign
or a replacement sign on the same parcel and not more than 25 feet in either
direction, measured parallel to the roadway, and not more than 660 feet, measured
perpendicular to the roadway, from the location from which the sign is removed.
“Transfer” under this bill means to remove a sign and erect the sign or a replacement
sign within the same municipality.
Also under this bill:
1. If DOT proposes the repositioning or transfer of a sign in connection with a
state project, DOT must notify the municipality or county that adopted the ordinance
to which the sign does not conform of the sign's proposed repositioning or transfer.
The municipality or county may then petition DOT to condemn the sign instead of
repositioning or transferring the sign, but must pay DOT for certain costs of
condemnation if DOT succeeds in condemning the sign.
2. If a sign is adjusted, repositioned, or transferred, DOT must pay to the sign
owner the costs incurred by the sign owner in adjusting, repositioning, or
transferring the sign.
For further information see the state and local fiscal estimate, which will be
printed as an appendix to this bill.
The people of the state of Wisconsin, represented in senate and assembly, do
enact as follows:
SB467,1 1Section 1. 84.30 (5r) (title) of the statutes is amended to read:
SB467,2,32 84.30 (5r) (title) Signs nonconforming under local ordinances that are
3realigned because of affected by certain state highway projects.
SB467,2 4Section 2. 84.30 (5r) (a) of the statutes is renumbered 84.30 (5r) (a) (intro.) and
5amended to read:
SB467,3,2
184.30 (5r) (a) (intro.) In this subsection , “realignment" means relocation on the
2same site.
:
SB467,3 3Section 3. 84.30 (5r) (a) 1. of the statutes is created to read:
SB467,3,74 84.30 (5r) (a) 1. “Reposition” means to remove a sign and erect the sign or a
5replacement sign on the same parcel and not more than 25 feet in either direction,
6measured parallel to the roadway, and not more than 660 feet, measured
7perpendicular to the roadway, from the location from which the sign is removed.
SB467,4 8Section 4. 84.30 (5r) (a) 2. of the statutes is created to read:
SB467,3,109 84.30 (5r) (a) 2. “State project” means a transportation project for which the
10department has allocated state or federal funds.
SB467,5 11Section 5. 84.30 (5r) (a) 3. of the statutes is created to read:
SB467,3,1312 84.30 (5r) (a) 3. “Transfer” means to remove a sign and erect the sign or a
13replacement sign within the same municipality.
SB467,6 14Section 6. 84.30 (5r) (b) of the statutes is repealed and recreated to read:
SB467,3,1715 84.30 (5r) (b) If a sign does not conform to a local ordinance and a state project
16causes the removal of the sign, the sign's nonconforming status under the ordinance
17is not affected if any of the following applies:
SB467,3,1818 1. The sign is repositioned.
SB467,3,2219 2. If the sign cannot be repositioned, the sign is transferred to a parcel on the
20same highway or, if the sign cannot be transferred to a parcel on the same highway,
21to another parcel to which the sign owner and the municipality agree the sign may
22be transferred.
SB467,7 23Section 7. 84.30 (5r) (be) of the statutes is created to read:
SB467,4,3
184.30 (5r) (be) If a state project reduces the visibility of a sign that does not
2conform to a local ordinance, the sign's nonconforming status is not affected under
3the ordinance, if any of the following applies:
SB467,4,44 1. The sign is repositioned.
SB467,4,75 2. If the sign cannot be repositioned, the sign face is raised, lowered, or rotated
6so as to provide substantially the same view of the sign from the roadway from which
7motorists are intended to view the sign as existed before the state project.
SB467,4,98 3. If the sign cannot be repositioned and the sign face cannot be adjusted under
9subd. 2., the sign is transferred.
SB467,8 10Section 8. 84.30 (5r) (bs) of the statutes is created to read:
SB467,4,1211 84.30 (5r) (bs) All of the following apply to a sign that is repositioned or
12transferred under this subsection:
SB467,4,1513 1. The size of the sign face and the number of sign faces on the sign after
14repositioning or transfer shall be the same as on the sign before repositioning or
15transfer.
SB467,4,1716 2. The height of the sign after repositioning or transfer may be different than
17the height of the sign before repositioning or transfer at the option of the sign owner.
SB467,9 18Section 9. 84.30 (5r) (c) of the statutes is amended to read:
SB467,5,819 84.30 (5r) (c) If in connection with a highway state project of the department
20the department proposes the realignment repositioning or transfer of a sign that
21does not conform to a local ordinance and the sign owner elects to reposition or
22transfer the sign
, the department shall notify the governing body of the municipality
23or county where the sign is located and which adopted the ordinance of the sign's
24proposed realignment repositioning or transfer. Upon receiving this notice, the
25governing body may petition the department to acquire the sign and any real

1property interest of the sign owner. If the department succeeds in condemning the
2sign, the governing body that made the petition to the department shall pay to the
3department an amount equal to the condemnation award, less relocation costs for the
4sign that would have been paid by the department if the sign had been realigned
5repositioned or transferred rather than condemned. Notwithstanding s. 86.30 (2) (a)
61. and (b) 1., 1g., and 1r., if the governing body fails to pay this amount, the
7department may reduce the municipality's or county's general transportation aid
8payment under s. 86.30 by an equal amount.
SB467,10 9Section 10. 84.30 (5r) (cm) of the statutes is created to read:
SB467,5,1210 84.30 (5r) (cm) If a sign is adjusted, repositioned, or transferred under this
11subsection, the department shall pay to the sign owner the costs incurred by the sign
12owner in adjusting, repositioning, or transferring the sign.
SB467,11 13Section 11. Initial applicability.
SB467,5,1514 (1) This act first applies to signs in existence on the effective date of this
15subsection.
SB467,5,1616 (End)
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